Social Media Archives - Page 11 of 14

What I Learned from Creating Social Media Marketing – The Movie

In case you missed it, I directed Social Media Marketing: The Movie. It was released on March 27 of this year and you can view it below:

Why did I make the movie? To explore the business side of social media marketing.

I spoke with some of the top thought leaders in the industry: Jay Baer, Michael Stelzner, Brenda Ster, Joel Comm, Mari Smith, Sue Zimmerman, Leslie Samuel, Sunny Lenarduzzi, Viveka von Rosen and Amy Landino.

And boy, I did learn a lot.

In this article, I’ll go over a few of the things I learned from making the movie.

Just like every wannabe blogger out there, I struggled during my first few attempts to write posts on my blogs. Well, you know how it goes – an idea comes to mind, you kind of figured it out in your head, you sit down and stare at your computer screen, end of story.

My first blog only had about five or six posts in it for an entire year. But that was around five years ago. I guess I’ve done so much better since then.

But believe me when I tell you that I know how it feels like not knowing how to make your blog posts work well with search engines. I thought back then that diving right into it would be the right thing to do.

I was dead wrong.

The good news is that after a lot of trial and error, I learned the ropes and got on my feet as it were. So, here are my two cents albeit based on actual experiences on how to make a good post that not only performs well in the search engines but also appeals to targeted audiences as well.

How do you reach your customers and potential customers? If you have a brick-and-mortar store, of course, you still reach them in person and over the phone, and possibly through local events. But even local stores can’t rely just on that physicality anymore: They have to have the ability to reach customers through social media.

In fact, every company that wants to build a solid future must look to what they’re doing on social media, and figure out how they can do it better. That’s because more and more people spend more and more of their time and efforts on the variety of platforms out there—up to about two hours a day, according to some estimates. And if you’re not putting best practices into use right now, then you’re missing out on opportunities for connection and community.

What are those social media marketing best practices and how can you follow them? This graphic explains it.

Are you tired of all the efforts made to boost your business blog? Well, worry not and try SEO. It’s effortless, I reckon.

SEO and blogging are no more a fad today. Search engine optimization, abbreviated as SEO, is the most effective marketing strategy to get noticed by customers online. A business blog, another of a marketing gimmick, gets fueled through SEO in order to make a faster connection with the clients and get more visibility online.

The advances in technology have made it easier yet challenging for business owners to stay ahead of the competitors and closer to their customers. Such strategic SEO efforts can be very useful to boost a business blog too.

SEO acts like a best friend to your business blog. It enables you to not just market your products, but also be responsive to your customers. Usually, people perceive SEO to be the most difficult job for bringing traffic to the blogs. Fortunately, it is not. Though it’s not a magic wand to turn out things over a night, it gives successful results provided the efforts are continuous.

There are many companies who offer their professional services for you in this regard. But of course, they may prove to be heavy on your pocket. Why hire someone else when you can boost your business blog all by yourself. It doesn’t cost much in terms of cost, efforts and time.

A smart little thinking while strategizing SEO strategy can do wonders for you. You must be wondering how so? Follow these 10 effortless SEO tips discussed below to boost your business blog.

If you’ve decided to become a digital marketer or if you wish to lead a digital marketing campaign for your company, you will probably think that the Internet gives you all information you need to start. And it indeed does.

The Internet is full of information. However, you have to be looking at all the right places and rely on all the right sources.

There are incredibly useful online resources about digital marketing. However, they don’t offer you systematized knowledge on the matter. What is systematized knowledge, exactly? – Information derived from observation, study, and experiments that determine the principles or nature of what’s being studied.

When it comes to digital marketing, you’re getting great resources that cover different aspects. However, it’s hard to learn everything when those resources are scattered all over the place.

If you’re a complete beginner, it’s best to start with the books that will certainly have their influence on you later on.

Let’s check out the top 10 must-read digital marketing books that every beginner should read.

One of the most compelling ways to promote your blog post or written content is to use imagery to engage your viewers. No doubt, you’ve heard this before. But how do you find or create unique visuals that both look good and increase your conversions?

That’s exactly what we will be discussing in this article.

Promote Your Blog Post

Deciding which images to use when trying to drive traffic to any destination on the web is critical. For blogs, it is an essential part of introducing people to your brand, getting them to read your content, and convincing them to subscribe. Without graphics that entice viewers to do something, your job becomes much more difficult.

That’s why we’ve put together this complete guide on how to promote your blog post which takes you through every step of the process. By following these steps, you’ll no longer have to worry about whether or not your visual elements are working the way you need them to.

Would you be able to believe that Instagram Stories has outpaced Snapchat? No… Right? But that’s the truth. It actually took 6 years for Snapchat to reach 150 million daily active users which Instagram Stories managed in just first 6 months of its launch. Unbelievable!

Instagram Stories is only 1.5 years old and it has already acquired 300 million daily active users. Wondering, what makes Instagram so popular amongst the users, especially amidst the millennials? On top of it, businesses have also entered Instagram dynasty to increase the user base and improve their social network. In the year 2017, over 50% of the businesses published stupendous stories on Instagram.

Whoooo doesn’t like Stories? In fact, marketing today is all about storytelling. Stitching of images in one frame and presenting it in front of users is one of the best tricks top digital marketing companies are using to engage millions of users and get connected.

It’s not easy to represent creative and innovative ideas on the table and shape it to attract users. But when you are doing marketing activities on Instagram you are open to ample of enthralling features which gives a complete makeover to your idea making it more appealing and attractive- the way users like to see.

YouTube has reached a whopping 1.5 billion monthly users, only second in line to Facebook(2 billion), with an average amount of YouTube content being watched daily reaching 1 billion hours.

Videos equivalent to 576,000 hours are uploaded each day on YouTube. That’s an astonishing number! This number not only strengthens the growing popularity of YouTube but also gives you an idea of the competition that it’s paving a way to.

When we talk about ranking, search engine optimization is the very first thought that pops into our mind. Just like Google, YouTube needs optimization as well.

So, for those of you who are aiming to start their YouTube channel this year or want leverage this ever-growing user base on YouTube for reaching out; read ahead to know how to nail YouTube SEO in 2018. Read More

6 Smart Ways to Boost Your Website Traffic Without Spending Too Much On Advertising

Search engine optimization is a challenge for many business owners. It is a very complex set of tasks and to top it all off SEO changes dramatically all the time, so the fundamental best practices are often very very similar from year to year, but there’s always nuance. – Rand Fishkin, Moz.

For every professional trying to succeed, the path is full of minor and uncommon challenges. Whether it is a Fortune 500 giant or a small business, the challenges remain the same because we all thrive on the World Wide Web. SEO remains the same for all kinds of websites whether it’s one that comprises of hundreds of pages, or a one-page site.

70 percent of the links users click on are organic because they ignore paid ads. This article contains success stories, tips, and measures you can take to rank your website higher without paying a dime in advertising.

In this current age, we are all addicted to the internet and more clearly- the various social media networks.

These are the elements that have taken the incarnations of mobile applications and are currently residing in our smartphones. And interestingly, we could now spend hours and hours, all alone, but in the company of our smartphone, chatting to those whom we have never ever met (otherwise, sometimes).

But even in your net-surfing course, did you ever consider the benefits of these multiple social media platforms?

Never! You didn’t get time for this; isn’t it?

Well, while you were busy posting your vacation pictures or mid-night snaps, the businesses of the world have already found ways to harness the fast-flowing river of various social media platforms.

For instance, researchers have proved that Facebook is turning to be the next digital marketing giant.

Apart from Facebook, other popular sites such as Twitter, SnapChat, Pinterest, and YouTube etc. have also developed their own unique audience which is capable of turning a business into a brand.

So, in this mayhem, are you too an aspiring business using the various social media platforms for their benefits? Congrats! You have come across one of the best ideas to promote your business and which could be absolutely free of any expenses.

However, there could be times when your posts (photos, videos, texts etc.) fail to get an appropriate audience for your websites. Is it so?

At this point, you need to formulate a few strategies to help your content reach your customers. This, in turn, would get you a better online presence and help you gain your target audience.

Here, in this article, we have outlined the best times and days which are appropriate for your content to be posted on various social media platforms.