Website Audit Archives - Mondovo Blog

Internal Linking for SEO: An Ultimate Guide for Beginners [2019]

When you want your website to make it to the top page results something that you cannot afford to skip is internal linking. Internal linking has been important to Google from the day it came into existence. It is perhaps an important SEO factor after quality content.

What is Internal Linking?

As can be guessed from the name, internal linking creates links between pages on a domain. Internal linking is nothing but a type of hyperlink that not only forms a bridge between different pages on a website but also provides an ease of navigation to the visitors.

Internal links are a vital aspect of SEO. Without it, your website won’t secure the desired ranking.

Internal Link

Also, internal links indirectly help search engines like Google to understand which pages carry more weight and authority among the web pages.

Internal links are different from backlinks. The basic difference is that while internal link connects different pages of the same website, backlink connects two different websites.

Internal links also cannot make a direct impact on Google’s search engine like backlinks do. However, it doesn’t mean they are not important for ranking.

Internal links affect Google or other search engines indirectly. They also play a role in increasing the backlink authority. Internal linking is extremely helpful in ranking newly published posts or pages. When you publish a new post they do not possess any authority.

However, through internal linking, you can transfer the existing page authority of the website to the newly published posts.

In this way, you can allow a much faster indexing of the new post.

Content Audit

The world welcomed the year 2019 with more than just a simple and generic ‘new year, new me’, it introduced Marie Kondo and her KonMari Method of decluttering. Some call it phenomenal, while Kondo herself even considers it as ‘life-changing’ and ‘magic’ put together.

Made to be applied specifically for homes and belongings, the method has been applied to multiple facets like personal lives, relationships, careers, and whatever aspect in life you need cleaning up. But what about in the digital world? The Internet is a vast space filled with content in all types, forms, and lengths. There’s always something to read and talk about something online. There is so much content that some aren’t even needed anyway.

But what if we apply the KonMari method to the content we see online? Then you don’t really need magic, you just need to run a content audit.

One of the most gruesome tasks every digital marketer needs to face at one point in their content strategy specifically, content auditing. If you’ve done content editing a hundred times or are just starting to do one for your own website, read on to find out the steps on how to do a content audit.

Some of you might be in a hurry and hence may not want to read through this entire post. If you want direct access to the “SEO Proposal Template That Wins You 80% of Your Clients”, get the free download from here. However, I suggest that you go through the article as it’s loaded with important insights, suggestions, and tips to maximize the impact of your SEO Proposal.

How often has it happened that you’ve spent hours working on an SEO proposal for a new prospective client, only for it to result in a no deal?

It can be frustrating and hard to take the time to come up with a customized SEO proposal for each client and then for it to not get the desired response. You ideally would want your SEO proposal to have a high close rate!

Thankfully, there are a few things you can do to ensure your SEO proposal gets the treatment it deserves.

In this blog, I’m going to show you how to pitch your SEO services better so that you get a higher conversion rate

Additionally, I’ll be including a sample SEO proposal template you may use as an inspiration while preparing your own winning SEO proposal.

A goal without a plan is just a wish – Antoine de Saint-Exupery

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Step 1: Pitch Better

If you do a Google Search for the perfect “SEO agency pitch” or “SEO proposal templates for clients“, you get over 3 million search results all claiming to have the magic formula for the ‘perfect pitch’. Being an ex-agency man myself, I can tell you that there’s no such thing. Successful pitches are done by agencies that don’t do one thing extraordinarily well, they do 10 things better than the competition. Here’s what I recommend.

To start with, here’s what a pitch typically looks like from both parties p.o.v.

SEO Agency Pitch

Even a fresh-faced intern can see the difference. I’ve seen agencies put in tremendous effort in developing the pitch. Collecting every scrap of information possible and spending agonizing hours on revision after revision only to lose the pitch in the end. So what’s going wrong? Is data not important?

Website Builder

So, you intend to build a website, and you’ve decided to use a website builder. Perhaps you don’t know any coding and don’t want to hire someone to do it, or perhaps you just want to spend as little time as possible on the setup phase. Regardless, your mind is set.

But which website builder is right for you? You want to rank as well as possible and get a lot of organic search traffic, but you’re not sure which option to choose. There are plenty of options out there, and the features are all broadly similar. It’s tough to tell how they differ for Search Engine Optimization (SEO).

In this piece, we’re going to look at the technical elements that affect SEO, look at how some major website builders compare, and identify the best option website builder for the typical user.

Organic traffic is more than 90% of all clicks in the search. 10% or even less – are clicks on contextual advertising. Companies all over the world pay at least $40 billion a year for Google AdWords alone.

Organic traffic has a competitive advantage. Organics – this is a lower cost of attracting clients, a greater chance of catching them on the site, a higher conversion. Very, very attractive traffic.

SEO for Saas

Forever living SEO is vital for SaaS companies, because whatever fantastic your product is, there is always a risk of being deprived of the users’ attention.

In today’s article, we’ll tell you which modern-day (and old one) methods of attracting organic traffic every SaaS-entrepreneur should pay attention to. Roll up your sleeves!

There will be times when you want to migrate your website, i.e. change the design of your site or change the CMS powering your website. When you do such a thing, it’s critical that you keep certain points in mind so as not to affect the SEO for your site.

Sameer Panjwani talks about the few things that you could do when going about a website migration.

A website migration usually invovles restructuring your URLs and it matters most how you handle the file name changes. There is a way to handle a website / design migration without too much of an affect in your search rankings. Watch the video to learn more.

Website audit has been an essential tool in any respected SEOs tool box for many years now. But what are they? Why would you need one? And what will it tell you? Let’s find out.

website audit

What is a Website Audit (And why do I need one)?

A website audit is a process that involves analyzing numerous metrics of a website to determine how strong its on-page SEO is. They used to be conducted manually, which took a significant amount of time and was not particularly accurate. However these days, website audits have become mainly automated.

An SEO Audit of your website is one of the most fundamental aspects of SEO that people tend to ignore since the info gets a bit technical and expensive. However, if you’re looking for something affordable and easy to understand, Mondovo’s SEO Audit tool is ideal.

SEO audit

For the sake of argument, let’s assume that right now, things couldn’t be going better. You’ve managed to find Mondovo amidst a sea of less attractive alternatives and now you’re bursting at the seams to get started. So off you go, full of the enthusiasm and glee that only exploring a new software can provide (if you’re a techno buff like most of us here, you’d relate).

Cut to a few minutes later and your reports are ready to be analyzed (the industry’s favorite term). Only one small problem, being new to the tool, you’re still slightly unfamiliar with the data layout and how to get the most out of the report as quickly as possible.

Here’s your answer. Highlighted below are the key sections that you should look at under each report. The other micro-details can be looked when you have more time.

Rankings Monitor:
All of our tool sets in Mondovo have a ‘Summary’ option so that you can quickly get the gist of whatever the report contains. For the Ranking Monitor Tool, be sure to check the ‘Top 3 Keyword gains and losses’ in addition to the ranking movements under ‘Quick Summary’

Scrolling down a bit, you would find the meat of the report, handily categorized under 4 main tabs i.e. data on ‘Your Website’, ‘You vs Your Competitors’, ‘Full Search Results’ & ‘Competitor Ranking Pages’. We would recommend starting Read More

Getting Started with the Website Audit Tool

Mondovo’s Website Audit Tool allows you to inspect every micro level aspect of all your website pages and chalk out strategies to address the same thereby increasing your SERP rankings and visitor conversion rates. Some of the issues that you can tackle with our tool are:

Missing meta titles and description tags

Finding out about duplicate content issues

Managing broken links

Tweaking slow loading pages

Analyze internal linking structure

Getting started with the Website Audit tool is an easy task and is explained in detail in the following steps:

Step 1:

Login to your Mondovo account and select Website Audit (under SEO Tools) from the left menu. In case you’re a new user, you can create a new Mondovo account in less than 2 mins.

Internal Linking for SEO: An Ultimate Guide for Beginners [2019]

What is Internal Linking?

The Magic of a Content Audit: What to Keep & What to Throw Away

Digital DIY: Which Website Builder is Really the Best for SEO?

SEO for SaaS – How to Drive Organic Traffic to Your Website

Website Migration: Change your Design or CMS without affecting SEO

Site Audits 101 – How Simple Fixes from a Website Audit Can Help Your SEO.

What is a Website Audit (And why do I need one)?

Q&A: Which is the Best SEO Audit Tool?

Too much data, too many reports…where do you start?