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Backlink checklist: How to determine the quality of a backlink

Backlink building is one of the most important aspects of having a search engine optimization (SEO) strategy today. It’s the process of acquiring links from other high-quality websites — when this happens, Google takes it as a vote of confidence in your authority and will give you a boost on the search engine results pages (SERPs).

But all links aren’t created equal and, in order to maximize the value from your backlinks, you need to ensure that you’re working hard to secure ones that are high-quality. In this article, we’re going to outline how you can determine the quality of a backlink.

Look at the domain rating and authority of your target site

The first thing you need to do when determining the quality of a site you’re thinking about building a link on is to check its domain authority (DA) and domain rating (DR).

Domain authority is a ranking score developed by Moz, a digital marketing company, that can help predict how likely a website is to rank well on the SERPs. Essentially, the higher the authority of a website, the more likely it is to do well on Google. DR, on the other hand, is a ranking metric developed by Ahrefs that shows the strength of a website’s backlink profile.

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5 ways you can use content to generate more leads for your business

Content marketing involves developing content such as blog posts, guides, or videos and publishing them on your website to get people interested in your brand and the services you offer. It is one of the most effective strategies you can use to attract more leads for your business.

So, in this article, we are going to look at the different content marketing techniques you can use to generate more leads through your website and reach your sales goals.

Drive traffic to your site by answering your audience’s questions

One of the best ways to reach your target audience — especially through search engines — is by creating content that answers the questions they’re already asking. This means your content should be answering queries that are relevant to the products and services you sell, or to your industry overall.

One way to find these questions is by going through the queries that people send to your customer service team so you can have a better idea of the problems that your customers are facing. You could also join social media forums like Reddit or Quora and look out for spaces where people are discussing topics that relate to your business or niche.

Let’s take a look at some businesses that are already using this tactic to reach their target customers, generate leads, and make more sales.

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4 Reasons to Use a VPN as a Social Media Manager

Social media has become a vital component of business plans for companies of all sizes. No longer is managing feeds and engaging with customers something added to the intern’s never-ending to-do list. Instead, larger companies have entire teams dedicated to keeping their followers up-to-date, and there’s absolutely no shortage of specialist freelancers to get the word out about you and your products.

Most of these dedicated social media workers know what they’re doing. However, a surprising number of them overlook one crucial tool that can help them reach their goals. It’s none other than a VPN. If you’re not sure, what is a VPN connection, it’s referred to as a software tool that hides your true internet connection behind a secure firewall. More commonly associated with accessing geo-filtered content and general data privacy, it can prove pivotal in taking your social media strategy to the next level. Here’s how:

1. Access Any Content from Anywhere

Any business that regularly posts on social media can struggle to come up with new ideas. Fortunately, there’s nothing wrong with sharing or repurposing content from others. Pictures, articles, and videos all fit the bill, but you don’t want to be subject to arbitrary restrictions when finding things that would be great for your social feeds.

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10 In-Built Google Ads Tools to Automate Your PPC Campaigns

Creating an effective PPC campaign is not an easy task, no matter how many times you have done so. From keyword research to product ads and landing page creation, creating a successful PPC campaign is time-consuming and entails a lot of hard work.

Thankfully, Google has come up with several impressive PPC tools that have reduced the amount of time and work that you initially had to put into creating such campaigns. So, if you are an advertiser who has to deal with PPC campaigns of your company or your clients, then this article is for you!

In this article, we will talk about some of the most efficient and best Google Ads tools that will save you a lot of time and effort for creating campaigns. With the help of these tools, you will no longer have to do anything manually; you can simply skip these tedious tasks with the help of these in-built Google Ads tools and automate your PPC campaigns.

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6 Reasons Why Your eCommerce Store Needs A Blog

Do you know that there are over 570 million blogs on the internet, with 7 million + blogs being published every day?

Blogs allow creators to connect with their readers on a more intimate level and share thoughts or opinions from a personal standpoint. You can also offer a “comments” section where readers may engage with the author by asking questions or expressing their thoughts.

This is probably one of the biggest advantages of blogging. This interaction, if maintained properly, can skyrocket viewers’ engagement and encourage them to keep coming back for more.

This ability to hold viewers attention and present a flexible communication platform has made blogs a crucial part of modern-day marketing as well. This is especially true for eCommerce stores as their entire business model is based on attracting qualified traffic to their websites.

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The 7 Biggest Pitfalls of Moving Your Company into eCommerce

In the last decade, eCommerce has reshaped the modern marketing scene. Shopping online has become the new normal for the digital native consumer and Ad-targeting is quickly shifting from our shop windows to our social media pages in an attempt to grasp a new digitally connected demographic.

After Covid-19 shut the doors of many leading brick and mortar retailers in 2020, the number of e-commerce based retailers have only increased, shifting from just 19% in February 2020 to over 35% in just a year.

(Source: The Future Of Commerce)

As trends continue to shift post-pandemic, the return of in-store consumer traffic will majorly depend on the ever-changing growth and development of the eCommerce market and how business leaders handle the demand to create strong direct-to-consumer connections going forward.

As the competitiveness of eCommerce continues to ramp up, the obvious solution may be to join the growing digital train and create a personal CRM app, but before you hang the closed sign on the shop door, it’s time to evaluate the pros and cons of entering the online retail experience. As a side note, here is a list of personal CRM tools you could consider.

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The Most Commonly Overlooked SEO Issues (and How to Fix Them)

SEO is essential if you want to grow your online presence and your business. But it’s also complicated and multi-faceted. It’s taken me years to get to the level of SEO expertise I have now, so if you’re just starting out, I wouldn’t be surprised if you’re feeling a bit daunted.

Perhaps you are brand new to SEO and want to avoid the common pitfalls and mistakes before they happen. Or perhaps you’ve been doing it for a while, but you haven’t seen the results you want – or, worse, you’ve incurred a Google penalty! Either way, this article will help you. Read on to learn about the most commonly overlooked SEO problems and how you can fix them.

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10 Content Marketing Mistakes Sabotaging Sales

Did you know that content marketing efforts cost 62% less than traditional marketing and produce 3 times as many leads? Given the numbers, there is no wonder so many entrepreneurs use content marketing to their advantage. It has the potential to generate leads, convert more prospects into customers, and drive more sales.

Creating a content marketing strategy can involve some trial and error. A poorly-developed strategy can sabotage your sales. That’s why you want to make sure to follow the best content marketing practices.

As we all know, learning from others’ mistakes minimizes the risk of us running into the very same failures. To help you improve the trial and error process, we’ve gathered the top 10 sales-sabotaging content marketing mistakes you should avoid.

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Reputation Management vs. Search Engine Optimization: What’s the Difference?

These days, it seems like you can’t get by without a solid digital marketing strategy. According to data collected by SEO Tribunal, in 1998, Google served only 10,000 queries per day. That number skyrocketed to 3.3 billion daily searches in 2012, and as of 2016, stands at over 5.4 billion daily searches.

These staggering figures serve to prove that consumers are looking overwhelmingly to search engines to find the answers to informational and transactional questions. The intent behind these queries is incredibly valuable, as they provide instantaneous insight into buyer intent, or where searchers fall in the sales funnel—an intangible concept that has traditionally been the bane of a marketer’s existence. The amount of money on the table has led companies from the largest enterprise organizations to challenge e-commerce brands to funnel large portions of their marketing budget into optimizing their site content to rank better in search engine results pages for specific queries (SERPs).

At a minimum, 75% of clicks go to content on the first page of Google results, according to a study on Google organic click-through rates. What’s more, the majority of that percentage goes to the higher-ranked content, and decreasing exponentially the further you scroll (33% of traffic to the first result, 15% to the second, and just 9% to the third result, respectively).

As an e-commerce business, your survival depends on visibility in organic search. You can’t afford to rank poorly for product-specific and branded keywords because the combined search volume behind those queries is what drives sustained organic traffic to your site.

But what if I told you that there was more to organic search than optimizing on-page content or building backlinks? Customers are also searching for your brand name in any combination of ways, and what they find can greatly influence purchase decisions. Buyer perception matters, which is why eCommerce brands need to pay attention to their branded search results.

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How to Effectively Optimize Your Facebook Business Page for Sales?

“Facebook business page optimization… What does that even mean? I just fill out the details and I should be good to go, right?”

A lot of online business owners think about Facebook optimization. Indeed, it can seem that simply creating a page there – just like you do with your personal account – is enough for a decent web presence, but it’s really not. Certainly not in early 2020.

Today, your business needs to optimize their presence on every online platform, be it a social media website or a business directory. Facebook has a special place here because of the wide popularity of the platform (your target customers are certainly using it).

In this article, you’re going to learn how to optimize your Facebook business page for more sales by going beyond just “filling out the details.”

#1. Get Facebook Page Name Right

“So how you can this wrong? Just type your business’s name and you’re done.”

Again, that’s how many business owners think about this. Just “typing the name of your business” is not optimization!

Let me explain.

Let’s suppose that your name is Samantha Brown and you’re a real estate agent working in Los Angeles (fancy!). At your Facebook business page, you just “typed your name,” so its title doesn’t really differ from your personal page.

That might be a good idea if at least everyone in the tri-state area knows you by name so they don’t really need a lot of time to find you (they just look for your name on Google).

But what if you’re not a well-known business?

In this case, limiting your Facebook Business page’s name to your name is a really bad idea because people generally don’t search for names when looking for realtors.

They look for realtors.

This means they use keywords like “a real estate agent in Los Angeles” to find a person that can help them with finding real estate in that city.

Long story short, your Facebook business page name should also contain keywords that describe your business and are used by your target customers to find you online regardless of the search engine.

Here’s an example. Cindy Ambuehl, a real estate agent from Los Angeles, has the keyword “realtor” in the name as well as the hashtag needed to find her on Facebook or Messenger.

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Backlink checklist: How to determine the quality of a backlink

Look at the domain rating and authority of your target site

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5 ways you can use content to generate more leads for your business

Drive traffic to your site by answering your audience’s questions

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10 In-Built Google Ads Tools to Automate Your PPC Campaigns

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6 Reasons Why Your eCommerce Store Needs A Blog

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The 7 Biggest Pitfalls of Moving Your Company into eCommerce

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The Most Commonly Overlooked SEO Issues (and How to Fix Them)

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10 Content Marketing Mistakes Sabotaging Sales

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