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The Pinterest Pyramids: Automated Social Media Marketing at Its Worst

Social media platforms are perhaps the most important marketing arena for any business in the modern world. These platforms allow you to micro-target your marketing and send razor-sharp messages that cut through all the other noise. Unfortunately, some so-called black hat social media marketing techniques, such as running fake Pinterest accounts with fake IP addresses, are starting to ruin the internet. Let’s take a look at how these black hat techniques are exploiting social media as well as affecting search engines.

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The Definite Guide to Using Email Outreach For Content Promotion

So, you’ve made the most incredible piece of content and everyone’s going to start flocking to your blog, right? Not so fast. Your content might be amazing, but it can’t sit idle or it won’t be seen. That’s why promotion is the key to successful content marketing.

Promoting content to the right audience allows you to instantly increase your company’s reach and the ROI of content you produce. While social media and newsletters are most marketers go to, they often forget about good old outreach.

Why not leverage other people’s audiences instead of growing your own? That’s the power of email outreach. Keep reading if you’d like to learn how to do it yourself.

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How to Scale an E-commerce Business?

Have a great idea? Now you can turn it into a profitable business, even with limited capital, owing to the surge in online shopping. Yes, you no longer need truckloads of money to set up a brick and mortar store or have your business running.

In the booming e-commerce economy, it is possible to sell your products and services, straight from your favourite couch, and reap huge profits, too.

Don’t believe us?

Going by what the experts say, 95% of purchases will be made online by 2040. At present, millennials make up to 54% of purchases online compared to 49% for non-millennials. In America, 96% of individuals have made an online purchase in their life, and 80% have shopped online in the past 30 days.

E-Commerce

No wonder, starting a small business is much more convenient today as compared to the past. Once you have a solid idea and a business plan to sell online, you can set a shop despite limited capital and resources.

However, to become profitable and get the money in your corner, you eventually need to scale your business so that it starts generating revenue on autopilot.

Are you the owner of a small business or an upcoming startup? Congrats! Now that you have taken the first step, it is time to scale your business and take the next leap by following these five tips.

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The Ultimate Guide to Keyword Selection

Keywords are the foundation of every SEO campaign and are used to drive targeted traffic to your website. To select the most appropriate keywords for your business you will need to understand how your clients think to generate ideas and options best suited to your business.

Keyword

Head Keywords

These are keywords that consist of one word and represent large categories. One-word searches like “cars” or “bugs” are searched millions of times a month.

The search intent behind these words can mean just about anything, so they are typically phrases that are not pursued because the conversion rates are extremely low.

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Content Marketing vs Inbound Marketing: Are They the Same?

Content marketing vs inbound marketing, what a great debate between the two!

Even the experts are struggling to differentiate them or point out which one is better than the other.

Well, if you are one of them, who have heard or known about these two marketing strategies, you should probably be wondering the same.

Before we dive into answering the questions, let’s understand what each one of them means and their approaches to help support the answers.

Without further ado, let’s jump right into the details.

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12 Tools for Running Successful Google PPC Campaigns for Your SaaS Business

Tools for Running Successful Google PPC Campaigns for Your SaaS Business

What is the best way to sell software online? Which is the most effective strategy to market a SaaS product? People search for answers to these questions on Google and Quora, striving to learn the best practices for productive SaaS sales… Is PPC (pay-per-click) the right approach or at least among the most preferable SaaS growth strategies?

Without approximate guesses and hesitations, let’s make it clear – how B2B online advertising varies from B2C best practices and bring to light all the practical advantages of launching PPC SaaS ads. We will spice up our article with 9 PPC tools that will optimize your PPC journey from keyword research to conducting tests. If you want to promote your business to a wider audience, promotional tactics like Exhibition Stands might be of great help.

Here we go!

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How to Launch Your eLearning Course with a Bang with these Digital Marketing Tactics

Digital marketing is about two things – Experience and Visibility.

Imagine this: You have created a fantastic eLearning course. It is full of animations, images, quizzes, videos, even games like 메이저사이트, and now you cannot wait to release it to the world. You are dreaming about all your future learners who will marvel at your creation and pay you to experience the best ways of learning.

You release the course and wait. And wait… And wait.

What must be wrong?

The bad news is, even though you launched a crazy-engaging and fun course, but for some reason, it didn’t reach your target audience.

The good news is, this can be effectively corrected.

Because, while your eLearning course is enough to take care of the “experience” part, there are some tactics that can put your course on the map of the internet.

Read on to find out how.

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What is Domain Authority and How Should You Build It?

Two trillion and over: That’s the number of searches conducted by people on Google. These are people who search with intent. This includes the intent to buy products or services and also others gain information on specific areas related to those products or services.

Naturally, many of these searches are going to be related to the industry that you are present in – are you tapping into them?

Google Search Statistics

Personally, when I started my startup, making my website search-friendly wasn’t my first priority. Fast forward a couple of years and it is one of my top goals for the year. I realized one important but obvious truth the hard way: people don’t like being sold.

Of course, sales continue to be a very important part of my organization as it is for most. But making the sale to a customer who has come to you vs. you going to them, has very different dynamics.

In this context, I would like to explore one of the most critical parameters that can help you adjudge how you will perform in search: Domain Authority.

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A Quick Guide to Ecommerce SEO for Amazon Product Pages

Amazon’s sales numbers make it one of the world’s leading eCommerce retailers. This figure only represents the company’s net sales. It will not be surprising if its gross sales are considerably more than this figure.

Thanks to its optimized product pages, Amazon was able to build and maintain its top position in online retailing. The optimization of its product pages plays a critical role in achieving its sales objectives year by year.

To be effective, Amazon has been following tried and tested rules of product page optimization. The results have shown their effectiveness. This article will delve deeper into this subject and will show you some tips on how to effectively optimize your product pages in Amazon.

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How these Brands Make Billions By “Shocking” Users

Consumers in 2019 are deadly. They’re skeptic, ask a lot of questions, and have a zero-tolerance policy for bullshit.

What’s more, the competition is intense, so you’ll have to go above and beyond to reach your target market.

Enter: Shockvertising, a creative marketing tactic that deliberately violates the norm to create a trendy “buzz” effect. The goal is to break the status quo and instead “shock” the target audience—but in the right way.

But this is easier said than done.

Shockvertising is a powerful marketing strategy, but leveraging controversial topics is no easy feat. That can go wrong than right (more on this later).

In this article, I share my insights on shock advertising and furthermore, talk about brands that have successfully shockvertised their target audience.

So, let’s get started!

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The Definite Guide to Using Email Outreach For Content Promotion

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How to Scale an E-commerce Business?

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The Ultimate Guide to Keyword Selection

Head Keywords

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12 Tools for Running Successful Google PPC Campaigns for Your SaaS Business

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What is Domain Authority and How Should You Build It?

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