How to get most results out of your SEO, Social Media & Digital Marketing activities.

Common SEO Mistakes site owners make

Many SEO errors go unnoticed but can still affect your search engine results. As a result, it is essential to avoid mistakes for a higher ranking.

SEO, or search engine optimization, is the method of enhancing a website’s unpaid or organic traffic by raising the visibility of individual websites or the whole website in the search engine results pages (SERPs). To attain the top ranking for your desired keywords, you must use SEO to boost your position.

While several internet tools improve your SEO practices and use the finest on-page and off-page SEO methods, the most frequent SEO blunders cannot be disregarded. Here are some of the most common SEO errors made by pros and how to correct them.

Let us begin by examining some of the most typical SEO errors that newbies make.

Incorrect Keywords and Keyword Stuffing

It would help if you choose the appropriate keywords. This can be accomplished by searching for relevant keywords, which many people often use while looking for something. For example, you might choose long-tail keywords, which are more precise than common keywords.

If you are currently employing successful keywords, you can continue to do so. However, avoid repeating the same term throughout your text. Overuse of a keyword is referred to as keyword stuffing.

“Running a startup is easy,” said no entrepreneur ever.

Got a great product and a potential unicorn? Perfect, but is everyone around chatting about it? Unless they are, having a great product isn’t all that helpful for bringing those dollars in.

“Generating relevant traffic and leads are the top marketing challenges for a business,” says a report by Hubspot, Litmus, and Wistia.

To keep your pipeline populated, you need to spark some chatter around your product or service. Your perfect weapon to get the buzz on? Social media.

Social media is mission-critical for your early-stage startup, so you need to get laser-sharp clarity on your overall marketing strategy. Working on social media without documenting your marketing plan is walking with a blindfold on. If you need some capital to invest in your new business, consider this easy option giving loans for bad credit records.

So, start by creating a marketing playbook. A playbook is a marketing asset that anyone from your team can just pick up and start using. If you don’t know where to start with your marketing playbook, there are plenty of resources online like this Playbook for SaaS Marketing or The Startup Growth playbook.

Once you’ve created your marketing playbook, you’re ready to accelerate your brand on social media. And this is where social media tools can help you.

5 Best Social Media Tools for Early-Stage Startups

When you start getting your hands dirty with social media, you realize that you need to spend more than just a few minutes every day to get the job done.

Give startup marketers 36 hours in a day, and they still won’t have a minute to spare. A full plate warrants not only streamlining the processes, but also using tools that can get things done faster.

That’s exactly what you’ll have equipped yourself with by the time you finish reading this article.

Are you hoping to improve your search engine rankings in 2022? If you want to stay at the top of Google’s search results, you’ll have to step up your SEO strategies. Choosing the appropriate SEO technique to get your business in front of the correct audience takes effort.

As you prepare to advertise your brand to a new marketplace in 2022, consider how you can strengthen your current marketing strategy. Here are some of the top trends you should consider using now and in the future.

Types of traffic

Before we dig into the best ways to grow your website traffic, let’s take a look at the three most common types of traffic your website can receive.

Organic traffic

This is traffic that gets to your site from outside sources, which marketers love because it increases brand recognition and improves SEO. Examples of this type of traffic are media mentions, blog articles, unpaid reviews, and more. All of them feature your brand in their post and have a link to your site.

Connections of this type, like conventional word-of-mouth referrals, can boost your company’s credibility, mainly if the source is well-known.

Direct traffic

Direct traffic might be the most evident type of traffic. However, there’s no question it’s worth your time, especially since Google Analytics says it accounts for more than 50% of all visitors. Basically, these are customers that are aware of you and actively seek you out.

However, because direct traffic originates from people already familiar with your website and are visiting it on purpose, it relies on brand awareness, which is where traditional marketing comes in.

Affiliate traffic

While Google Analytics does not officially measure affiliate marketing traffic, it can help your website grow. What you need is an associate to advertise your site on their own network. This certainly increases your traffic, but what does this mean for affiliates? Well, monetary reward from you — per click, per contact, or transaction, to be precise.

Email campaigns remain a cornerstone of online marketing, and the numerous statements of email being a dying communication tool have, at least thus far, proven entirely unfounded. From the most prominent brands to the smallest boutique businesses, there’s still no better way to reach an audience that has actively consented to receive promotions from you than directly in their inbox. Indeed, email still usually outperforms social media marketing in terms of sealing the deal and so warrants every bit as much time and effort as ever before.

Of course, if you’re going to the trouble of sending an email out to your audience, you must be confident it will perform. A broken email will not only lead to no sales, but it might set you back further than where you started! Therefore, it’s imperative to test emails before they reach your subscribers’ inboxes, and here’s why.

1. There are Hundreds of Email Viewers Out There

When most email marketers think of email, they tend to consider Gmail and Outlook. However, there are hundreds of ways to interpret a given email. Different webmail platforms alone account for dozens of different ways to display communications, then you’ve got all the free email services, corporate email addresses with their security features, and more.

Indeed, there are so many different viewing tools out there that it might be impossible to create an email that looks the same no matter how the recipient views it. However, it’s vital to ensure that an email looks as good as possible to as many people as possible.

As the owner of an online store, you’ll already know the many tough challenges that you face to stay competitive. However, easily the most common is trying to attract traffic to your store. Your competition is targeting the same traffic, so knowing the best way to beat that competition for traffic, like the one taught on drop shipping for beginners, is always going to be key.

The eCommerce industry is flourishing right now, but while this is good news overall, it brings with it increased challenges. Demand always attracts those hoping to provide the supply. New competitors will sniff the potential of owning a dropshipping business, meaning you always have to implement the strategies required to maximise the traffic coming to your store.

This article will take you through some of the best social media marketing strategies you can use to aid the growth of your business. They will help increase your traffic, boost sales and keep your competitors at bay.

Find the Right Posting Consistency

When posting content to your social media accounts, there is a fine line between posting too much and not posting enough. Certain audiences will have their own preferred consistency of posting. Overdo the posting and you risk followers unfollowing, while not enough is not getting your brand into the faces of your market enough.

You need to test your optimal posting frequency by analysing the engagement of different posting consistencies. Once you find the right balance, your posts should garner high engagement and increase the traffic to your site. Also, test the performance of your posts at different times of the day.

Content marketing, and especially SEO-optimized content marketing, is quickly becoming the backbone of marketing for companies across industries. It requires time, effort, knowledge and money to do well, so if you have the budget, hiring a digital marketing agency to execute an informed content strategy can make a big difference. There are plenty of resources out there for you to learn to do it on your own, however. With that in mind, below are 7 ideas for making content for boring industries.

Associate Your Industry With Non-Boring Ones

Leaning on industries that are not boring is one of the best ways for firms in dull industries to improve their content marketing. Maybe you own a cleaning company; you could explain why cleaning is essential for families with children who have allergies or how long it would take to clean something or somewhere famous, such as Buckingham Palace or a celebrity’s opulent mansion.

Maybe you make ball bearings; you might talk about all the ways ball bearings make daily life possible. The goal is to discover a common ground between your company and a more appealing and marketable industry, so you can stay relevant while also producing mainstream content.

Educate People

Many dull industries are dull because they are not geared toward customers. You might work exclusively with other businesses or a very niche demographic and, therefore, only a small portion of the population.

According to Jeff Sauro of MeasuringU, the pioneer in quantifying the user experience, “Five users will find 85 percent of usability problems when testing continuously”.

This observation made by him was based on a mathematical model using binomial probability called the Poisson Distribution. It shows that the importance of website usability testing for boosting conversions cannot be understated.

The next obvious question is — what is usability testing and why is it so important in determining the future of a website.

According to the author of ‘Don’t Make Me Think’, Steve Krug, “Usability really just means making sure that something works well: that a person of average (or even below average) ability and experience can use the thing – whether it’s a web site, remote control, or revolving door – for its intended purpose without getting hopelessly frustrated.”

Top 11 Reasons why website usability testing is a must for boosting conversions

Source

Sometimes designers don’t place a lot of importance on the usability aspect while designing websites. If a user is unable to interact effectively with your website then that is certainly not good news for your business.

To get an in-depth analysis of what the users exactly want, website usability testing comes into the picture. Usability testing should ideally be done at various phases during the design process.

It usually takes place at the end of the product development process to identify any bugs in the product. According to the Maze’s usability testing guide, it should be done more than once, and during the early stages.

With 1.16 billion monthly active users, Instagram has emerged as one of the most popular social media platforms. The daily active users spend at least eight minutes on the app. Besides, the app has a large number of influencers with massive followers on the site. Almost 90% of Instagram users have at least one business, and approximately 36% of business-to-business decision-makers use the platform for researching new services and products.

While you post something on Instagram, ensure that you are posting relevant content. Posting relevant content engages your followers, who bring in more new followers and potential customers. However, it is hard to know which posts work the best for growing your audience. Therefore, in this article, we focused on helping you with the Instagram marketing guide.

7 Powerful Instagram Marketing Tips You Cannot Ignore for Your Business

The Instagram marketing guide offers you the top seven powerful marketing tips that you can implement to enhance your business.

Opt for a Business Account

If you want to start with your Instagram marketing, you need to have an Instagram business account first. If you do not have any, you need to create one; however, if you already made one of them, you can start following the tips for marketing your products and services on Instagram. Alternatively, you can also begin your marketing with an Instagram creator account. Most people have their accounts, and in such a scenario, you need to follow some steps and switch to your Instagram Business Account.

Focusing on search engine optimization is one of the most important aspects of running a website today. It involves a variety of different strategies, including on-site optimization, content creation, and more, that make your website more visible on relevant search engine results pages (SERPs).

You need to ensure that your SEO strategy is customer-centric and geared towards their needs. In this article, we’re going to outline how you can do just that.

Let’s get started.

Publish high-quality content your audience needs

Content marketing is the process of publishing website material, like articles or videos, in order to stimulate interest in your brand or products. It can also help you to boost your SEO in several ways — for one, it gives you more opportunities to target relevant keywords. And, secondly, it shows off your expertise. Google wants to send its searchers to the most reliable and accurate sources of information possible. So, if you show off your expertise through your content, you’ll get an SEO boost!

When determining what types of content you should create, make sure you’re covering topics that are closely related to your business. For instance, if you have an e-commerce website, you’ll want to engage in content writing for ecommerce websites specifically catering to that niche. This will help to ensure that you draw the right people to your website.

Let’s break down a few different types of content with examples for inspiration.

How-to guides

How-to guides should walk your website visitors through a process step by step. Think about what questions or pain points that people have about your niche. Writing how-to guides that address them is a great way to draw people to your website and help them out in the process, building trust with them and potentially leading to them spending money with your business.

For inspiration, let’s take a look at a good example of a how-to guide.

Content marketing has been ever-growing, thriving like a living organism. With more than 600 million blogs flooding all over the internet in the year 2021, the competition is getting tougher every day. To survive in this cut-throat business, your quiver should be full of arrows and not miss the target. How do you ensure that your content reaches its target audience amidst this chaos? Is there a different approach to this? Don’t worry! We’ve got your back.

This article will contain some best content marketing tips that we have to offer.

With marketing trends that change and improve every day, you need to keep up with the pace by learning and mastering them. To make sure your content stands out and reels in legitimate traffic consistently, we have for you, 10 practical content marketing tips to expand your online presence. Let’s go!

1. Analyze your competitors

“Keep your friends close; keep your enemies closer’ – This saying by Sun Tzu perfectly describes the situation.

Common SEO Mistakes site owners make

6 Proven Ways To Grow Your Website Traffic in 2022

Types of traffic

Organic traffic

Direct traffic

Affiliate traffic

7 Reasons to Test Every Email Campaign Before You Hit Send

1. There are Hundreds of Email Viewers Out There

6 Social Media Marketing Strategies for Promoting Your Dropshipping Business

8 Ideas for Making Content for Boring Industries

Why Website Usability Testing is a Must for Boosting Conversions

Powerful Instagram Marketing Tips for Your Business & Brand in 2021

7 Powerful Instagram Marketing Tips You Cannot Ignore for Your Business

Opt for a Business Account

5 tips for developing a customer-centric SEO strategy

Publish high-quality content your audience needs

How-to guides

Top 10 Content Marketing Tips to expand your online presence

1. Analyze your competitors