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Why an SEO Agency Needs to Take Transparency More Seriously

The ever-changing trends and technologies in marketing industries bring new challenges every now and then. In the present digital era, it is critical for your business to have a strong online presence.

As per the Hubspot’s State of Inbound 2018, when asked about the top inbound marketing priorities, 61% of marketers believe in improving SEO and growing their online presence.

Marketing Priorities

With almost each and every firm opting for SEO services, the time required to get to among the top 10 search results is comparatively longer than ever before. So, when you are working with an SEO agency, you may not get immediate results. This doesn’t mean they aren’t working.

In such a scenario, you, as a client, will think that your investment isn’t going to be fruitful and you may tend to lose trust your SEO advisor. This brings the need for SEO professionals to have transparency in their work.

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5 Clever Ways to Boost Your Email Optin Rates

According to the famous marketer Russell Brunson, there are 3 types of digital marketing traffic.

Traffic that you control. This is paid traffic such a Google Ads and Facebook marketing where you can control where your ads are placed.

Traffic that you don’t control. This is traffic like SEO, where you write a post in the hopes of Google’s algorithm placing it in front of an interested reader.

And then there’s traffic that you own. This is traffic that you don’t have to pay for and that you can communicate with whenever you want.

When it comes to marketing your business online, an email list is known to be one of the holy grails of traffic.

This is because it is the traffic that you own.

The Purpose of Collecting Emails

The purpose of collecting emails is so that you build a list of relevant users that you can ultimately sell to and make money from at the end of the day (by helping them of course!). With an email list, you can email your list with messages whenever you want, with whatever you want.

This is extremely powerful in terms of online marketing because whenever you need to make a sale, nurture a lead, or establish rapport with a potential customer – all you have to do is email them (for free).

This is precisely why businesses need to learn how to boost their email opt-in rates. It is a valuable asset that should not be overlooked.

Let’s discuss 5 ways in which you can increase your email opt-in rates on your own website.

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When is SEO Not Right for Your Business?

It’s time to get controversial: SEO might not be right for you.

This is difficult to imagine, considering how heavily SEO is pushed from all sides. But, it’s not always a practical solution. It may be a great recommendation in many cases, but possibly not for you. Let’s take a look.

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The Top 8 Content Distribution Ideas to Meet Your Brand’s Goals in 2019

You are doing everything right, but still, your content is not having the impact you had envisioned. There is a massive amount of content- articles, videos, photos, etc posted on the Internet and social media every second. That is a lot of noise and you need to be heard above the din to be effective.

Consider this: according to BuzzSumo’s Content Trends Report 2018, a majority of the content gets zero backlinks. Only authoritative research gets more links over time. An analysis of 100 million posts published in 2017 revealed that social sharing has decreased by half since 2015.

What’s more, here are the number of blogs posted at the time of writing this article. The screenshot is taken from Worldometers.info and gives you a fair idea of the huge amount of content that is daily generated on the internet and the competition you are dealing with.

Worldometers.info

While creating quality content still matters, it will not get you the required traction without proper distribution. So, if your content marketing is not delivering on its promise – the reason may be because you are not distributing your content effectively.

Just posting doesn’t make your content effective no matter how well written and informative it may be. What matters is the exposure it gets and this is only possible if you have a good content distribution strategy in place.

In this article, we have discussed some content distribution ideas which can help you to create an effective plan for content distribution for your business.

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A Step-by-Step Guide to Ranking Your Videos on YouTube in 2019

Okay, so you’ve created an AWESOME video that you’ve uploaded to YouTube. Problem is, traffic is down. No one seems to give a fig!

This is where Youtube SEO comes in. YouTube is the world’s second biggest search engine, while videos themselves will account for 80% of all search traffic by the end of 2019.

This is great news if your content marketing strategy already consists of the video content. Videos drive traffic to your website, boost your online visibility and help your marketing campaigns gain more traction, and in the result – bring in more sales.

With stats like these, there’s only one thing left for you to do: Rank your videos as highly as possible on YouTube.

Of course, it isn’t easy. It doesn’t matter how fabulous your video is, you’ve only done half the work so far. The next step is doing the right things on YouTube so that your video is visible to lots of the right people.

The good news is we’ve broken down what you need to do into small, actionable steps. Let’s take a look at how to rank your videos on YouTube in 2019.

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3 SEO Metrics Small Businesses Need to Track

According to a recent study, more than one-third of small businesses have an SEO strategy in place, and nearly 40% are planning to create one before the end of 2019.

This demonstrates that as people increasingly use search engines to discover new products and services, small businesses are keeping up by expanding their SEO efforts.

How do small businesses know whether their SEO investments are paying off?

Many mistakenly track “vanity metrics” such as social media engagement or blog post page views. These metrics, though, don’t provide context for making business decisions since they reflect popularity rather than a contribution to business objectives.

Small businesses need to track actionable metrics such as search traffic retention and conversion rates to better understand the success of their SEO and adjust their strategies for higher revenue.

In this article, we explain the actionable SEO metrics that are most beneficial to small businesses. Use the information to guide how you measure the success of SEO strategy.

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How to Leverage Video Marketing on Instagram: A Quick Guide

The days of Instagram being a photo-sharing app only are long gone; the video has very rapidly taken over the platform, with the number of videos created each day quadrupling since 2017. Not to mention, as many as 500 million Instagrammers use Stories every day – there’s no denying the power of video, not only on Instagram but across all major social networks.

The question is, how should you leverage video on Instagram? What kinds of videos should you create? Should you try experimenting videos like turning minidv to mp4 then use it as part of your content?

Or, in fewer words, what should your Instagram video marketing strategy look like?

In this marketing guide, find out how to leverage video marketing on Instagram: from identifying your goals to tips on creating a video for Instagram and improving your results from the video.

Let’s get started.

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How to Drive High-Quality Leads with LinkedIn Ads?

Do you think to have a great product will drive in leads by itself? No, I’d rather say marketing your product is the most important thing to generate traffic.

Advertising platforms are capable of connecting you to the right people for your marketing messages.

But, reaching the right audience can be difficult. Instead of spending time thinking “how to attract more audience or reach the right professionals?” you must advertise yourself.

And what could be a better platform than LinkedIn?

Stats says – “LinkedIn’s lead conversions rate is 3 times higher than any other major ad platform. Also, LinkedIn’s audience has 2 times the buying power that of an average web audience.”

The other hard part when advertising yourself is reaching the audience that fits your ideal customer profile who would be interested in your business.

LinkedIn offers new ways to easily target the right audience – lookalike audiences, audience templates, and the interest targeting product. These measures will help you scale your marketing efforts and improve your ROI.

Lookalike Audience – This trait of LinkedIn combines the rich members of LinkedIn & company data with the search attributes of your ideal customer to find a new professional audience similar to your existing ones.
Audience Template – This trait of LinkedIn is for those who are advertising for the first time. LinkedIn has some predefined 20 B2B audiences that could prove worthy of your business.
Interested Targeting – Recently released by LinkedIn, this trait is a new way to reach members that match their professional interests. With more than 200 professional interest categories you can target a highly specific audience.

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How User-Generated Content Helps to Improve Your SEO

User-Generated Content

If you are active in digital marketing, then you must know about the swirl that’s building up around user-generated content.

User-generated content is prominently preferred by marketers because firstly, users love it.

Secondly, user-generated content drives tremendous user engagement.

This helps to spread the word of mouth marketing regarding your brand and create a buzz about it.

User-generated content, as it originates from social media platforms basically, they tend to improve the social reach and influence of the brand.

Also, it is cost-effective and trustworthy, presents social proof for your brand to your audience, thus generating social trust among your customers.

Well, these are the benefits which everyone knows about and talks about.

But one major benefits of user-generated content that most of the marketers miss and need to focus is that it helps to improve SEO tremendously.

This article particularly throws light on this aspect of user-generated content that how it helps to boost the SEO perks for your website and marketing strategy.

Come let’s have a look.

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6 Data-Backed Strategies to Improve Your Local SEO Ranking Factors for Google

Improve Your Local SEO Ranking

We all know that a strong SEO strategy is imperative to a growing business in today’s digital climate. Interestingly enough, Hubspot’s report found that 61% of marketers agree that SEO growth is their number one priority, but 61% also agreed that generating traffic through content marketing was their greatest challenge.

It is no surprise that lots of content writers struggle with SEO strategies. Things change quite quickly, and most of your efforts will not bring results right away.

When it comes to SEO strategies, a lot of people seem to have their own “secret formula” or set of tips that promise incredible results. Unfortunately, things are just not that simple when it comes to optimizing your website content for higher rankings and traffic optimization. Google is notoriously hush-hush about their processes.

Moreover, their algorithms seem to be constantly changing, making new strategies almost instantly irrelevant once a new update rolls out.

However, some strategies are better than others, but the only way to be sure that SEO advice is truly sound as if it is backed up by reputable data.

Let’s breakdown six of the best SEO approaches that you can start using today that have statistical proof to back them up.

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Why an SEO Agency Needs to Take Transparency More Seriously

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3 SEO Metrics Small Businesses Need to Track

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How User-Generated Content Helps to Improve Your SEO

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6 Data-Backed Strategies to Improve Your Local SEO Ranking Factors for Google

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