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4 Reasons Why No One Is Reading Your Content?

A study conducted by DejanSEO found that four in five people skip over content just to read the relevant sections which interested them. That’s a significant percentage of people that barely skim over your written content.

We now live in an era where most readers like yourself are lazy.

Pure simple fact.

We want the answers upfront to our query. If we want an answer to something, our instinctive nature tells us to hop onto Google and ask Google the question.

We then get presented with a whole string of search results but what really matters is the first top 3 results. Let’s say we click on the first one… and begin by reading the title and then the first paragraph. If the answer is within the title, then great! My search query has been answered and I don’t need to read the rest of your content. But on the other hand, if it’s not there then I’ll be (somewhat) forced to read further just to gauge out the answer. And it could be daunting.

The truth is, most authors don’t know how to write for their website. They focus mainly on writing for the search engines and what they fail to realize is the fact that they should be writing for humans. Yes. Both you and I are regular consumers of content, on a daily basis.

The amount of strain content causes for the average human soul is horrendous. That’s if we can’t find the answer within your content. So why should we stay on and read your content if it’s not interesting… at all?

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The Latest Google Rebranding Initiative Discussed

New Face of Google

Change at some point in life is essential. Google, on their verge to embrace change for the better, are aiming to introduce major changes. They are intending to do away with AdWords and DoubleClick, which are among their brands where they will rebrand them to make them easy and simple. Despite them being made simple, they will have some added features to make your experience the best.

AdWords has been a good brand for the last 18 years while DoubleClick is 22 years old. Google flagship in charge of advertising is aiming at reorganizing these brands. The main aim is to make sure that brands reflect what they are meant to be and what their purpose is.

For you to rise to this level using Google, you must first understand about the new brands. The Google AdWords shall now acquire the name Google Ads while DoubleClick and other brands will fall under the Google Marketing Platform. Google Ad Manager will as well be a new brand.

These changes are aiming at catering to consumer expectation, which is growing day by day. They will also increase opportunities for advertisers. Google has developed over the years adopting new ad products and formats, which over time have become more complex for advertisers to use.

Due to these changes, advertisers, as well as publishers, have been on crossroads wondering on the best Google product to choose. The new branding characterized by three buckets aims at making things easier giving publishers and advertisers guidelines on the product they need. This will depend on their goals and aims. Below are new Google brands and their solutions.

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How to Make Google Trends a Part of Your SEO Strategy

Google has become an important part of our lives. Being one of the world’s top-notch search engines, it really has become ingrained in the daily lives of people. Google has made it possible to search for almost any kind of data that can be used for research or marketing purposes.

With the appropriate information, businesses can better align marketing tactics. Other than this, it is also important to understand the behavior and interests of targeted audiences which is why you have something called Google Trends.

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How One Person Can Outwork Big SEO Agencies

SEO Agencies

This article is going to break down how one person can outwork the big digital agencies when it comes to SEO and internet marketing.

But who am I to be giving this kind of advice, right?

Fair enough. My name is Craig Tuttle. I used to work for two of the SEO agencies in my city as a Director of SEO, then the Director of Marketing. I decided to go out on my own over 5 years ago when I found out we were having our first child. I didn’t want to miss out on time with her because I was working for someone else. I now outrank my former employers (who outsource their SEO client work to me) as well as the other bigger agencies in my city. This article is how I was able to do that not just once, but I repeated it again in multiple cities.

There’s an old adage that the best results come from the big companies with an army for a workforce, but that’s simply not true. Especially when it comes to digital marketing and actually generating results. You simply have to have the right knowledge and leverage your time, and you can outwork any big marketing agency that you go up against.

It Starts With Knowledge.

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How to Come up With Cluster Content Ideas

Touted as the “next evolution of SEO,” there has been increasing buzz showing up online and across social media platforms around cluster content. The idea is simple: create online content that is focused around one central idea, whereby together, the hyperlinks create a cluster of related, interlinking information. You do this by crafting a series of interlinked web pages that are closely related to one pillar idea or broad topic and then have several smaller, but related sub-topics.

Cluster Content Ideas

If it sounds complex, don’t worry, it is simpler than you think. And the simplicity and efficiency of it in allowing you to share content, while simultaneously bringing in more readers and traffic to your site, is exactly why you need to be implementing it into your content marketing strategy. But the first thing is coming up with ideas for your clusters.

While you could simply focus on coming up with cluster topics like you do blog post topics – writing list posts, offering tips, answer questions etc. – before you take that route, there is a more imperative area of your business that needs your attention that presents as the perfect place to find and create pillar content.

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3 Ws of SaaS Content Marketing – The Battle-Tested Strategy That Brings Us Leads

Content marketing has already become sort of a buzzword. Everyone is talking about it, but very few know what it really is and how to use it right. Some even think that all you have to do is write an article or two, post them online and wait for the leads to start flowing right to your website. Well, not even close.

Our team at Chanty has come a long way as a self-funded startup with zero customers but grand ambitions to take over the team chat world. Trying to put our product in front of the prospective users on a shoestring budget was quite a challenge. We surely got a few bumps along the way! But finally, our efforts are paying off.

That’s why we would like to share the invaluable experience we got along the way with you.

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What It’s Like to Write Engaging Tweets in 2018

3 core details for every marketer to know about Twitter in 2018:

330 monthly active users are there
Hundreds of millions of tweets go live every day
85% of small businesses consider it significant to use Twitter for customer service

With all that said, what can you do to stand out in Twitter users’ constantly updating feeds? How to overtake competitors and engage comments, retweets, and follows with your Twitter messages?

Write them right.

Easier say than do, huh? In this article, you’ll find the list of key points to consider for crafting engaging tweets your audience will love.

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How to Find Influencers Who Can and Will Help Your Business

Online marketing is a constant race to come up with something that would help your business stand out. But as soon as you do and it works, your rivals copy you so you need to start all over again. Luckily, there still are techniques that have stood the test of time and proved to continuously work and bring results. One of such tactics is influencer marketing.

And right now we’re living in its golden age. Brands in different domains cooperate with popular personalities to get access to their followers and it works like a charm. But the truth is that some products and services are much easier to promote this way. Often all you need to do is buy sponsored posts from a popular girl on Instagram and enjoy those leads coming in. But what if your target audience doesn’t make buying decisions based on what a model on Instagram tells them?

Well, then you need an algorithm for finding the right influencers who will bring real value to you and your business. These days there are influencers in pretty much any business niche and they are eager to cooperate with entrepreneurs and marketers. So let me show you how to find and choose the ones that are likely to help you make money. But first…

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10 Weird Actionable Facts You Still Don’t Know about Content Marketing

You can be involved in the website business and maintenance for decades and still not know all the secrets about content marketing. Trends change on daily basis and so do the preferences of the audience. Since content marketing captures most of the attention in the digital world, keeping pace with the facts and findings is essential to a robust content marketing strategy.

But, it isn’t enough to just use content as a strategy for your site. The effectiveness of your content will depend on many factors, some of which you probably aren’t aware just yet. There are many other things than keywords and quality research when it comes to content and it is about time that marketers learn this.

Many of them write content based on a single guide they’ll read and expect the best outcome – if you don’t focus on every little detail, this cannot happen’’ – explains Hope Richardson, a content expert at Aussiewritings.com.

To help you gather the information you need to improve your content strategy, we present you with 10 weird and little-known facts you probably don’t know about content marketing.

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How to Effectively Optimize Your Content to Make it Rank Without Links (Almost)

Content optimization has never been a child’s play and will never be, as long as Google keeps deploying new algorithms. However, being innovative or at least looking at the existing opportunities from a new angle is an effective way to achieve results in SEO.

Everyone knows that content is king and this post will reveal some smart tips on how to optimize your content and make it King of the Kings. What’s more important, this is possible without significant massive off-page efforts (i.e., you won’t need lots of backlinks).

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The Latest Google Rebranding Initiative Discussed

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How to Make Google Trends a Part of Your SEO Strategy

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How One Person Can Outwork Big SEO Agencies

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How to Come up With Cluster Content Ideas

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3 Ws of SaaS Content Marketing – The Battle-Tested Strategy That Brings Us Leads

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