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How can website design affect SEO results on search engines?

There was a time when the term ‘SEO-friendly’ was not coined. The websites were either well-developed (customers were able to navigate easily) or poorly developed.

Users are now becoming more and more aware. Hence, an easy-to-use website will not cut it. An SEO-friendly website will make it more appealing to the user and improve their experience. The better experience you offer to your users, the lesser is the website bounce rate. Perhaps this reason has led to an increasing number of businesses opting for a website redesign.

Moreover, when you offer a good user experience, it also helps give your SEO efforts a boost. And who doesn’t want to rank on the top of the SERPs?

What is website redesign?

As the name suggests, website redesign means pulling down your existing website and designing it again to gain better results. It is a complex, step-by-step procedure of upgrading content, optimizing navigation, and revising layouts to completely revamp your website. It also involves modifying back-end features that may affect the website’s functionality.

The most common objective behind redesigning a website is to improve its performance or boost conversion rates. However, it may also be undertaken as a part of the brand revamping strategy. Depending on these objectives, the extent of redesigning may also differ from case to case. There are plenty of ways that you can leverage to make a website more SEO-friendly and offer a remarkable user experience. Find out the ways below.

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How to Find Low Competition Keywords for Your Website

If your website’s domain authority is low and the top keywords you want to rank for are out of reach, then the best alternative for you is to focus on low competition keywords.

What are low competition keywords?

Usually, everybody wants to rank for the most in-demand keywords. For example, let’s say you run an ecommerce store that sells products for dogs, including food. The most ideal keyword you could rank for is “dog food.” It has a search volume of 285,000.

Ranking for this keyword will get you a ton of high-intent search traffic, which will likely yield significant sales, but actually ranking for that term is easier said than done. This is because all the top sites with high authority are vying for it.

To rank towards the top of page one for it, you need to create an impeccable product/category page and build hundreds of links from high authority sites. And your site’s own authority likewise needs to be high. Even if you build all those links, it will take you months and maybe even a year to rank for this keyword.

This is why if your authority is low or you don’t have a vast budget to build all those links, you should opt for low competition keywords.

An alternative to “dog food” might be “best dog food for senior dogs.” It has a search volume of 2,900, but you can potentially rank for it quickly. An even easier alternative would be “best wet dog food for senior dogs.” It has a search volume of 1,100.

As the keywords and search strings you aim for get longer, they see less volume of people searching for them each month. However, they also get more specific, which means that the bigger businesses you compete with will be less interested. You can use the grep command to search a file for a particular string.

What’s more, assuming that you have a great landing page that offers quality resources about the “best wet dog food for senior dogs,” the people who do search for these terms are all the more likely to actually engage with your content.

As you rank for these low competition keywords, your authority will improve, and you can then set your sights on high competition keywords.

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A Simple E-commerce Website Guide to Help You Build Your Online Store

eComerce Website

You are already familiar with the world of e-commerce — at least as a consumer who partakes in shopping on the Internet. Perhaps you are under the impression that creating your own online store is easy and uncomplicated. From your experience, it looks as basic as listing a bunch of products on a website and watching the money flow into your bank account. If you are looking to open a new bank account Check out WECU here!

The truth is somewhat more complex: a great deal of thought and work goes (or at least should go) into every aspect of an online store. It may not seem this way when you are shopping online. That is only because the most popular e-commerce websites do it so well that you cannot tell without some deeper examination, but if you’re planing to sell in stores like Amazon, you can use this Jungle Scout Discount Code to find great resources for this.

This thoughtful and strategic approach is required if you truly want such an enterprise to be successful.

Despite this, the technology and tools needed to operate a store are more accessible than ever before. Your e-commerce venture idea has the potential to be highly lucrative and even personally fulfilling. You just need to take the time to learn how to properly implement and optimize these resources.

This starts by understanding the techniques and features of successful e-commerce websites. To that end, we now offer the chance to peek behind the scenes and learn about common and crucial business practices on the internet. You can also look for a sitecore development and consulting company for better guidance and assistance.

Here is a simple e-commerce website guide to help you build your online store.

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UX Based SEO: The Importance of Research & Analytics in Creating User-Focused Web Design

SEO & UX

Anyone who manages a website understands that visibility on search engines is a vital way to drive free (organic) traffic to their site. However, the algorithms that determine the ranking factors are ever evolving and are a bit of an educated guessing game.

As Google’s (and the other search engines’) success is judged based on the relevance and quality of the results they return, they want to ensure they are meeting the expectations of their users to make sure they remain the ‘go-to’ gateway for accessing websites on the internet.

It’s for this reason that User Experience (UX) and SEO go hand-in-hand. By providing an engaging and relevant online experience to your users it means they will spend more time on your site, which in turn sends important signals to the search engines on how well to rank the site.

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Takeaways From Google Quality Rating Guidelines That Affect Your Website

Google Quality Rating

Google is king of the Internet search and that’s an undeniable fact. It channels a staggering 89% of all search engine traffic in the world. This means that if you want your website to be found on Google, you play by Google rules.

Building a website is much more than merely slapping together a few web pages and calling it a day’s work done. There are so many details you need to consider, from choosing the best web hosting available all the way to working on your SEO for search ranking.

The problem is that there are literally thousands of websites on the Internet claiming to be able to teach you how to do so. Some are legit, some might be halfway, and some might be outright scams. To work around this issue, let’s talk about Google’s Quality Rating Guideline.

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How to Get Targeted Traffic Without Adding Keywords to Content

Business owners around the globe want people to visit their websites. A website is the first impression for customers looking to connect. In the old days, people would open a phone book to find a business selling the service they needed. That is not the case anymore.

Most people today will search on a computer, tablet, smartphone or laptop looking for a business selling what they want.

Therefore, it is imperative that you have a website, and you can draw people to it. But, how do you successfully get traffic to your website? Digital marketers and agencies will tell you to trust in using the right keywords and placing them in your content pieces.

However, there are other ways of getting traffic to your website. Let’s take a look.

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[Infographic] 10 Smart Website Hacks to Increase Conversions and ROI

Website traffic is great but is seldom the end goal. For some companies, getting people to land on their sites is easy. The problem is moving them to action once they do. Does this sound familiar? When you’ve got good traffic but poor conversions, the problem could be site optimization.

In these cases, you need to rethink your website with special attention to eliminating distractions and sharpening your call-to-action statements. In the following graphic, you’ll find these and other key hacks that can help you transform your website into a powerful conversion tool.

From incorporating live chat to having a clear structure to including testimonials, here’s an infographic that showcases some smart tips that can make a big difference in how visitors respond to your site.

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Generating Quality Free Backlinks for Your Ecommerce Website: Important Aspects to Consider

Search engine algorithms continuously get better by dictating the best SEO practices and punishing the wrong ones. But there are few practices that are never outmoded. Quality backlinks are one of them. If you are running an eCommerce website with the ambition of getting on top of the search ranks, backlinks will be irreplaceable. E-commerce sites that need to target Google search rank for more traffic and sales, find backlinks even more crucial for their SEO strategy.

But only backlinks cannot make a substantial effect on your search rank. It is the quality and relevance of those links that matter most. So the real concern will be about finding quality backlinks for your e-commerce site. Before explaining this let us see what backlinks are and how to differentiate good links from the bad ones.

What Precisely are Backlinks?

Backlinks are nothing but the websites that allow your website link to get published and remain accessible so that anyone by clicking on them can navigate to your website. Such links are published by the websites to enhance relevancy and make the user experience better. This also shows that other quality websites consider your website to be relevant and important for a certain context.

Let us explain how backlinks work really. For example, when a reader reading on Turkish lamps on a website can come across your website link and by clicking on that he can come to your store selling Turkish lamps. If your e-commerce store is found to be relevant and useful for certain products and related contexts, other websites can give you backlinks from their web pages.

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5 On-Page SEO Mistakes Most E-commerce Website Owners Make

On-Page SEO Mistakes

When was the last time you googled a product or a service?

Search engine referral traffic is what marketers crave the most and it is the hardest thing to get. There are hundreds (if not thousands) of similar products and services on the Internet and all of them compete for the high ranking.

With e-commerce, things get even more complicated. An average e-commerce store usually has multiple product pages and product categories, different pages for different countries, an awful lot of redirects, and huge volumes of traffic to handle.

SEO for e-commerce helps online stores remain visible for the crawlers and rank high in search. However, there are some common mistakes that most e-commerce store owners make, and you may be among them as well.

We’ll reveal these pitfalls below and will also provide a way to resolve them. Ready to optimize your store? Let’s start!

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How to Do Digital Marketing for Medical Websites

Digital Marketing for Medical Websites

The medical field is a tough cutthroat industry that requires smart marketers that have a really good understanding of the digital marketing landscape. Some niches like medical spas, supplements, plastic surgery can be more competitive than other areas. Some companies have healthy budgets that can be hard to compete with. But don’t let this scare you if you want to succeed in these areas you can with time and hard work.

Below are the areas I recommend as a starting point to gain more search engine traffic for your efforts.

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How can website design affect SEO results on search engines?

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How to Find Low Competition Keywords for Your Website

What are low competition keywords?

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A Simple E-commerce Website Guide to Help You Build Your Online Store

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UX Based SEO: The Importance of Research & Analytics in Creating User-Focused Web Design

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Takeaways From Google Quality Rating Guidelines That Affect Your Website

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5 On-Page SEO Mistakes Most E-commerce Website Owners Make

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How to Do Digital Marketing for Medical Websites

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