How to get most results out of your SEO, Social Media & Digital Marketing activities.

[Infographic] Video Marketing: The Future of Content Marketing

Content matters a lot on the internet because people go online specifically to get new information and discover knowledge in all areas you can imagine. Anyone who is building a website or doing a digital marketing campaign should know that more than just any content you have to come up with quality and relevant content.

The kind of information you share should resonate with your audience and give them the needed information that will help them improve their lives or help them get to know more about your products and services.

Presently, content on the internet comes in many forms but videos are predicted to reign supreme in the next years to come based on current statistics.

If you are a digital marketer you have to factor in video marketing in your campaign because users prefer this medium over any other content type. Use video to build an effective campaign that will help consumers know more about your products and services.

Two popular video types that digital marketers use are demos and explainer videos. Demos show exactly how a product is used. Customers will be able to see the relevance of the product or service in a specific area on their lives and will be motivated to purchase it.

Explainer videos point out the benefits of products or service and can give users further information on such things as customer experiences or how the products are made. Recent video marketing statistics have shown that video is always a good way of building engagement with your audience and motivating them for any call to action.

[Infographic] Video Marketing: The Future of Content Marketing

How to Leverage Video Marketing on Instagram: A Quick Guide

The days of Instagram being a photo-sharing app only are long gone; the video has very rapidly taken over the platform, with the number of videos created each day quadrupling since 2017. Not to mention, as many as 500 million Instagrammers use Stories every day – there’s no denying the power of video, not only on Instagram but across all major social networks.

The question is, how should you leverage video on Instagram? What kinds of videos should you create? Should you try experimenting videos like turning minidv to mp4 then use it as part of your content?

Or, in fewer words, what should your Instagram video marketing strategy look like?

In this marketing guide, find out how to leverage video marketing on Instagram: from identifying your goals to tips on creating a video for Instagram and improving your results from the video.

Let’s get started.

Do you think to have a great product will drive in leads by itself? No, I’d rather say marketing your product is the most important thing to generate traffic.

Advertising platforms are capable of connecting you to the right people for your marketing messages.

But, reaching the right audience can be difficult. Instead of spending time thinking “how to attract more audience or reach the right professionals?” you must advertise yourself.

And what could be a better platform than LinkedIn?

Stats says – “LinkedIn’s lead conversions rate is 3 times higher than any other major ad platform. Also, LinkedIn’s audience has 2 times the buying power that of an average web audience.”

The other hard part when advertising yourself is reaching the audience that fits your ideal customer profile who would be interested in your business.

LinkedIn offers new ways to easily target the right audience – lookalike audiences, audience templates, and the interest targeting product. These measures will help you scale your marketing efforts and improve your ROI.

Lookalike Audience – This trait of LinkedIn combines the rich members of LinkedIn & company data with the search attributes of your ideal customer to find a new professional audience similar to your existing ones.
Audience Template – This trait of LinkedIn is for those who are advertising for the first time. LinkedIn has some predefined 20 B2B audiences that could prove worthy of your business.
Interested Targeting – Recently released by LinkedIn, this trait is a new way to reach members that match their professional interests. With more than 200 professional interest categories you can target a highly specific audience.

With over 800 million monthly users, Instagram has changed from a visual platform to an actionable marketing tool for businesses to reach their potential clients. Using Instagram for business isn’t an option these days.

No matter what your product or service is, you may want to promote it on one of the fastest-growing social media platforms. When it comes to scaling results, most business owners believe that the more followers on Instagram you have, the better.

It seems logical on the surface, but proficient marketers know that quantity doesn’t mean quality. As many brands want to increase the following count faster, they often buy fake followers. However, to convert followers into customers, you need to attract a loyal audience. There’s no need to outsource calculations to understand: quality beats quantity.

To grow your brand on Instagram, you don’t need to spend much budget on running ads. The secret is to keep a focus on attracting quality followers. Thus, nurturing great relationships with your followers is a must.

Here are five proven ways to gain quality followers on Instagram.

Content marketing is everywhere and plays an important role in every business that is present on the Internet. 2019 is here, so let’s take a look at the trends in 2018. Data for this analysis is mainly taken from the yearly research done by the Content Marketing Institute that covers both B2B and B2C marketers.

What’s important to know?

Long form content is valued by marketers, especially in the B2B segment. B2C marketers are more likely to use social media stories for their content. This is linked to their audience as a B2C consumer prefers social network for communication and content consumption.

We can’t talk about business without talking about the budget. 57% of B2C and 50% of B2B marketers are expecting an increase in their budget for content marketing this year which shows it is not going away any time soon.

That being said, content marketing isn’t all about sunshine and rainbows, competition is fierce and there are many traps to avoid. Top 3 issues for marketers during the last year were: changes to the SEO algorithms, changes to social media algorithms and content marketing as a revenue center.

To get the big picture, check out our infographic below!

How User-Generated Content Helps to Improve Your SEO

User-Generated Content

If you are active in digital marketing, then you must know about the swirl that’s building up around user-generated content.

User-generated content is prominently preferred by marketers because firstly, users love it.

Secondly, user-generated content drives tremendous user engagement.

This helps to spread the word of mouth marketing regarding your brand and create a buzz about it.

User-generated content, as it originates from social media platforms basically, they tend to improve the social reach and influence of the brand.

Also, it is cost-effective and trustworthy, presents social proof for your brand to your audience, thus generating social trust among your customers.

Well, these are the benefits which everyone knows about and talks about.

But one major benefits of user-generated content that most of the marketers miss and need to focus is that it helps to improve SEO tremendously.

This article particularly throws light on this aspect of user-generated content that how it helps to boost the SEO perks for your website and marketing strategy.

Come let’s have a look.

The most successful entrepreneurs follow a set routine every single day. Sounds ludicrous, right?

You’ve probably seen advertisements all over the place (i.e. Facebook, Twitter, the WWW) that talks about people working from home for just an hour a day making $100,000 or more.

Are those guys following a routine every single day?

A-b-s-o-l-u-t-e-l-y!

Well, at least the ones that are making money are — the successful ones.

So, what are the successful entrepreneurs doing that you aren’t?

And what can you do to be successful like them?

For starters, you need to create a routine that works. One that keeps you focused and pushes you to be successful. Successful entrepreneurs get up early, put in a lot of work (especially in the beginning), and they don’t give up when things get difficult. By following a routine, they already know what to expect for the day. And when you follow a routine, you’ll know what to expect too. So, we’ve looked at several routines from successful digital marketers and we’ve come up with a 6-step approach that we feel will keep you moving in the right direction.

Here’s what you should be doing … Read More

6 Data-Backed Strategies to Improve Your Local SEO Ranking Factors for Google

Improve Your Local SEO Ranking

We all know that a strong SEO strategy is imperative to a growing business in today’s digital climate. Interestingly enough, Hubspot’s report found that 61% of marketers agree that SEO growth is their number one priority, but 61% also agreed that generating traffic through content marketing was their greatest challenge.

It is no surprise that lots of content writers struggle with SEO strategies. Things change quite quickly, and most of your efforts will not bring results right away.

When it comes to SEO strategies, a lot of people seem to have their own “secret formula” or set of tips that promise incredible results. Unfortunately, things are just not that simple when it comes to optimizing your website content for higher rankings and traffic optimization. Google is notoriously hush-hush about their processes.

Moreover, their algorithms seem to be constantly changing, making new strategies almost instantly irrelevant once a new update rolls out.

However, some strategies are better than others, but the only way to be sure that SEO advice is truly sound as if it is backed up by reputable data.

Let’s breakdown six of the best SEO approaches that you can start using today that have statistical proof to back them up.

An influencer is to Instagram, as fish is to water; nowadays, celebrities and marketers alike live and thrive on the photo-sharing social media platform better than any other place online.

And this really comes to no surprise. Over the years, Instagram has become home to a section of individuals who’ve figured out how to monetize content, attracting big brand and small businesses, and virtually everything and everyone in between.

In fact, recent statistics show that the buying decision of as much as 70% of millennial consumers is affected by the recommendations of their peers. The same survey shows that 30% of consumers across different age segments are more likely to purchase products recommended by non-celebrity bloggers because they feel they can relate more to these influencers than their more popular counterparts.

The numbers really do say it all: the Instagram influencer game used to be dominated by those with high follower counts, but such doesn’t seem to be the case these days. People are starting to turn to their peers for opinions, seeking insight and reviews from influencers who are low-key enough to be real and relatable.

These people, in social media speak, are micro-influencers.

We live in a world where the word ’Google’ has become synonymous to ‘search’. Witnessing the intense changes that technology has gone through has been a delight, but having had the opportunity to see the world’s search engine giant grow at exponential speed has been an adventure.

People have long depended on Google to get answers, learn about the world, and seek in-depth knowledge on topics they’re passionate about. In 2017, the news feed experience in the Google app made it easier to discover, stay connected and explore only selective and only the most relevant information.

In this ever-evolving technological world, Google has made it yet more accessible to find your tribe, and information, merely just a click away. The Tech Giant launched a major update to hone, and make user experience paramount; with it, they birthed a new identity, with brand new features for user exploration.

Google claimed to have furthered the exploration of interesting content, tailored to befit its user by launching Discover. Without dwelling on what subject you want to further ‘discover’ about, now Google would give you abundant options to choose from.

Every topic that piques your interest can now be followed, only to provide you with similar fresh content- articles, and videos that are not new to the web, but are new to you.