Have you heard of Shopify Plus? It’s a version of Shopify, but with a lot more features. There’s a reason why people are making the switch from BigCommerce to Shopify Plus. While the price may not be a factor (since BigCommerce charges less) the perks make the increased cost worth it. Here’s what you need to know about this great online sales platform designed specifically for larger brands.
Whether you just enjoy finding out about website stats, or you have a vested commercial interest, this infographic 15 Website and UX Statistics of 2018 will provide you with some ideas and considerations. One of the big stats that might surprise you is that 75% of people base credibility by a website. So when people are doing their online research about companies they may want to buy from, they will be significantly swayed by a website that they consider to be professional.
Other factors to think about include that 59% of people prefer a beautifully designed website. This means that if you are thinking about setting up a website, the attractiveness of your website should be a big priority. Using poor quality images and unattractive colours might be having more impact than you think, so it might be worth getting the experts to help out with your colour schemes and visuals.
In terms of a website’s ability to convert visitors into customers, having an effective call-to-action is vital. So it is fairly worrying to see that 70% of small businesses miss call-to-actions, leaving them with a lower chance of getting customers to contact them. CTAs are easy to add to websites and are very powerful, so if you do have a business website, make sure that your CTAs are clear and encourage website visitors to contact your business.
The infographic also shows that a whopping 94% of people won’t trust an outdated website. Trust is so important in building up your customer base, so taking the time to update your website’s content is always time well spent. If you have contact numbers or information that is no longer relevant, then visitors will wonder whether your business is able to provide a professional service.
There’s no doubt that email is one of the most profitable channels for online businesses. In fact, according to the National Client Email Report by the DMA, email earns nearly $4 for every $1 invested in it.
With an ROI like that, it’s important to have a good email strategy in place. And that starts with building a quality email list.
Many online businesses and retailers go for opt-in forms to capture emails from visitors on their sites. However, not all opt-in forms are created equal, and it’s important to look at the data to know if you’re following the best practices.
Omnisend – ecommerce email marketing solution – analyzes their customers’ data and launches reports every year. At the end of 2018, it was the data from over 7200 brands, mostly from the United States, the United Kingdom, and other English speaking countries.
The e-commerce email marketing infographic reveals the insights on promotional newsletters, automated emails, Black Friday promotions as well as list building means.
Let’s take a closer look at Omnisend findings regarding opt-in forms. Which form has been shining the brightest?
We all do re-targeting in some way or the other. But are we doing it all wrong? Showing banners of your main product is fine but your users already visited your site and weren’t that interested at the time, what’s going to change their mind now? There might be a smarter way to look at re-targeting.
Sameer Panjwani covers a re-targeting tip that can help you look at re-targeting in another way.
If you have any follow up questions or requests for future video topics, do post them in the comments section below.
A competent email marketing strategy is all about adequate orchestration. It is of utmost importance to have a team which can perform all the allocated tasks meticulously and on time.
Many businesses find it daunting to carry out email marketing and make it work because they do not have enough resources for email campaign management and planning. Often, marketers struggle to drive the desired email marketing metrics but to no avail.
Despite spending a huge chunk of money on email marketing, it does not yield them any results. Apart from small and medium-sized businesses, marketers from large sized businesses also face this challenge.
Most of the companies believe that it is better to have an in-house resource and prefer hiring a fulltime professional. Resource unavailability is the biggest hurdle in the field of email marketing, and even if you find a resource, the cost of hiring shoots high up. If you need to hire a full-time employee, make sure to have a pre-employment screening first before hiring one, you may visit the Wonderlic homepage for a pre-employment testing platform.
Therefore, it is better to outsource all your email marketing needs to an agency rather than hiring different professionals for diverse roles.
Here’s an in-depth account of why you should outsource your email marketing needs to a marketing agency and how it can benefit your business.
The Instagram algorithm has the caliber to take a business to its new heights. Those who want to improve their brand identity, they should be familiar with it. In this post, we will explain you about the Instagram algorithm and what is its role of it in enhancing the performance of your posts. Apart from that, we will discuss several strategies that can be used to be in top results on Instagram.
Everyone is curious and wants to know how Instagram algorithms work. Here, we will discuss the most important factors which can have a positive effect on your post visibility:
Engagement
It has been found that posts with maximum likes, shares, comments, and views will always appear on the top in the news feed. In case, you get a million likes on your post, an Instagram algorithm will assume that your post is of good quality and viewers are interested in it. As a result, the Instagram algorithm will show it to more users.
Sometimes, it doesn’t matter at all that how many likes and comments you have received on your post. There are situations where Instagram algorithm focuses on how instantly you received the response. The best example of it is Instagram hashtags.
Are you desperately trying to improve your website traffic but can’t figure out a way to achieve that aim? Have you tried to make your website more appealing only to see your effort go nowhere? Do you want to know how you can boost website traffic effectively within a few weeks?
If you have silently nodded your head in agreement to the above questions, you are not alone. There are millions of website owners like you who want to attract traffic to their site but don’t know where to begin.
In this blog post, we will reveal four effective strategies that can help you to boost your website traffic without any content modification.
Social media is the most effective platform to gain recognition online, build a community of like-minded individuals and also improve the bottom line. However, not many business owners leverage from social media to promote their services.
Google Analytics provides the ability to the marketers to generate and customize reports.
Marketers can gain valuable insights from Google Analytics. The Solution Gallery is home to thousands of such custom reports, with it also having an OpenSearch Dashboard. It also has a Dashboard to view data for complete insights. And if you need to get real-time analytics and predictive insights to make smarter
and faster decisions that will drive your business forward, you may want to check out the Qualtrics homepage for more info.
Your site can have enormous data. But only a fraction of that data can help you optimize and gain insights that impact business decisions too. Some data needs to be churned and analyzed thoroughly for hidden inputs that then deliver actionable insights that could have been ignored completely.
Here are some of the best Google Analytics custom reports. You can import, customize or recreate them yourself.
Do you wish to analyze your mobile user traffic efficiently?
Mobile Metrics Hourly report makes it easy for users to view mobile user traffic accessing your site, on an hourly basis. You can leverage data from this report to determine the daily flow of mobile traffic, and then tailor advertising strategies for visitors.
Videos are known to impart a lasting impression on viewers. It is evident from the billions of dollars that countries around the world spend on advertising videos. Similarly, a video can define whether any campaign you launch becomes an astounding success or fails miserably. Perhaps knowing strategies like how to transcode a video can also be instrumental to that potential success.
Nowadays, the most common platform for popularizing a campaign is by posting videos on YouTube.
Find out how to strike the best balance between paid search engine marketing and organic search engine optimization.
What’s the difference between SEO and SEM?
This question, commonly asked by businesses big and small, can help you organize your online marketing strategy for maximum success.
Both paid search advertising and organic SEO services can provide value for your company.
Using both together, though, is a cost-efficient and effective method to earn targeted, valuable traffic to your site.
In this article, we’ll explain how to balance SEO and SEM strategies to get the most from your digital marketing campaigns.
