How to get most results out of your SEO, Social Media & Digital Marketing activities.

How to Get Your Inbound Marketing On Point?

Inbound marketing is the art of attracting customers through alternative methods, such as great content or impeccable branding. It is a proven way of generating leads and sales, and often times, it can be less expensive than traditional marketing techniques.

When compared to outbound marketing, it is the less aggressive approach. It is all about earning a customer’s trust and attention, not buying it. Meaning that you can gain new leads and loyalty in a much more organic way. In today’s world where the Millennial and Gen Z crowd has become desensitized to advertising, finding new measures to capture your target audience is the key.

But getting your inbound marketing right takes research, insight and a good understanding of your customer – as well as a deep knowledge of the market you’re in. Creating useful and compelling content is at the heart of it all, and companies will need to redirect investment and focus on making their brand shine if they want to stand out against the competition.

Here is a guide on how to nail your inbound marketing campaigns.

Conversion rate optimization (CRO) isn’t a walk in the park.

After all, a website is like a jigsaw puzzle that you must piece together perfectly if you want profitable results. Headlines, form fields, images, call-to-action (CTA) buttons — there’s just so many components to mix and match.

Granted, you’re probably already aware of these basic conversion elements, considering the fact that they’re mentioned in countless of guides out there on CRO. You may overlook, however, the psychological triggers that can affect your target audience on a more personal level are the ones that can help you get more sales.

Remember that humans respond strongly to emotions, be it fear, greed, happiness, or anger.

By understanding and utilizing the triggers that cause these emotions to surface, you can compel your audience to commit to an online transaction — from signing up to a newsletter to purchasing whatever product you have in store for them.

Without further ado, here are the top five psychological triggers you can incorporate into your website to supercharge conversions.

Customer Experience

As far as ubiquitous household names go, there’s no denying that Amazon and Starbucks rank near the top of the list.

I mean, the number of active individual Amazon accounts is almost equal to the population of the United States. Small wonder, then, that the ecommerce giant is expected to hold a whopping 50% of the market share for the online shopping industry by 2021.

As for Starbucks, the coffee giant currently holds almost 40% of the market share for US coffee chains. And, as you’re probably well aware, you pretty much can’t go anywhere without being within walking distance of a Starbucks storefront or kiosk.

(Case in point, I’m writing this from a Starbucks right now…and there are two others within half a mile of my current location.)

But the point of this article isn’t to drone on about how successful Amazon and Starbucks are as companies; you already know this.

What we’re going to discuss is why and how the two colossi of their respective industries have come to be so dominant.

Here’s a hint:

It all comes down to the incredible customer experience both companies provide.

Reduce the Bounce Rate of a Website

Image Courtesy – theafh.net

How does it feel when after putting considerable efforts on creating a solid digital marketing strategy, your website still gets just enough conversions? It simply means that there is something missing from your end and needs immediate attention. However, there’s one metric that can help you understand this issue in a better manner – Bounce Rate.

Bounce rate is the number of users visiting your website but leaving instantly without making any call for action. They are genuine people who are interested in what you are offering, but somehow, disappointed when they visited your website. A high bounce rate means you need to fix the problem on an immediate basis.

Once you’ve found a way to attract people to your website, how do you get them to stay and browse through your products, services, and offerings? The best way that such things can be measured is by having a decreased bounce rate.

Here then are 10 most innovative tips to help you in reducing the bounce rate of your site and convert more visitors.

Despite the expansive growth of other marketing platforms, website metrics remain an integral indicator of how respective campaigns are performing.

As such, it is important for marketers to have a clear grasp of the data collected and an understanding of how that translates to existing campaigns.

This article is designed to provide a starting point for marketers to glean what different metrics mean, how it applies to their campaigns, and how to identify which ones truly matter. Read More

11 Effective Ways Web Push Notifications Help Businesses

Web Push Notifications

Web push notifications are gaining immense popularity because it is an effective way to communicate with your subscribers on several devices like smartphones, desktops, tablets, laptops, etc. This latest gig has helped small and large businesses to communicate with their target audience and grow traffic.

The irony is, only a few have realized the importance and potential of web push notifications. Here are 11 crucial ways to use these web push notifications intelligently. This push notification guide can be a boon to your business.

Let’s see how.

A Complete Guide to Using Dynamic Content in Your Emails

Also known as smart content, dynamic content is a new and innovative way to really bring your emails to life. As a business, you’ll already know the importance of providing your customer with the best experience you possibly can.

With this in mind, you’ll also be aware of just how competitive your industry is and how failure to provide said experience will only push your customers away to your competitors. This is the reason why implementing dynamic content into your emails is so important.

If you’re not doing so already, don’t worry. Today is the day to make a change as we’re going to talk you through everything you need to know about using dynamic content and how it can boost your success rates beyond belief.

The internet is growing faster than ever as more and more people gain access to devices such as mobile phones and laptops. Companies such as Google and Facebook control large portions of social media markets, and the figures that match this are amazing. For example, users on Facebook like more than 240m posts every hour, with this content being self-generated by the users themselves – the perfect business model?

Betipy has created an infographic which documents the huge scale at which companies like this operate, giving you an understanding of which areas of the internet are really taking off. This can be used to effectively decide where to put your digital marketing efforts – platforms such as Instagram and Snapchat are both growing when it comes to users and revenue, an indication that your time would be well spent learning how to market your business or product there.

Click on the infographic to view the stats in real time.

How Big Data Drives Your Digital Marketing Business

Over the years, the marketing world has transformed by leaps and bounds. Today, what we have before us is a “digital revolution” that is being increasingly fueled by data, such as importers data, for example. In fact, Big Data is the buzzword among digital marketers now. More and more organizations and businesses around the globe are embracing Big Data to power and streamline their digital marketing strategies.

Big Data certification courses have made it easier to understand the essential tidbits of data and how it can help you transform your business for the better. We live in a digital age, and today, with the increasing prominence of ed-tech tools and platforms, it has become far more accessible to gain relevant knowledge, than it was a decade back.

These edtech platforms offer numerous benefits over the traditional methods of acquiring skills. One clear advantage is the ability to learn anytime, anywhere. So, we recommend you to check them out and get started on your journey!

According to the HBR 2017 Big Data Survey, organizations are leveraging Big Data as it leads to reduced expenses, open up opportunities for innovation, and scales up their revenue. Modern digital marketers are relying on data and the available numbers to drive their digital marketing decisions and strategies.

Estimates have already hinted that by 2019, the global revenues of Big Data & business analytics software will increase from $122 billion (as of 2015) to over $187 billion.

So, what does all of this mean? That data is in high demand, and data-driven marketing is the real game now.

It also means that the job opportunities in this field are always on the rise. With organizations increasingly moving to data-driven methods and technologies, they’re always on a look-out for upskilled data professionals. So, if you’re aspiring to be a successful data professional, let’s tell you – there couldn’t be a better time for you to start.

Now, let’s look at how Big Data is driving digital marketing strategies.

Watching online marketing trends year in and year out has become some sort of a ritual for anyone in the industry. Unlike most rituals, however, keeping an eye on online marketing trends has become indispensable for digital marketers everywhere. After all, these trends do help shape their overall online marketing strategy.

By their very nature, trends supposedly don’t last. Some trends in the digital marketing niche, however, last longer than others. Some trends have even stayed on for years, and are bound to remain relevant for the foreseeable future. Let’s take a look at the infographic below to see some of the online marketing trends for 2018 that may or may not stick around for a long time.