How to get most results out of your SEO, Social Media & Digital Marketing activities.

5 Basic Steps to Keep in Mind When Developing Brand Identity

Let’s face the truth: there is something common between a corporate giant’s brand and a startup’s brand: if it’s unable to differentiate itself, it will be lost soon. But there are higher chances that a new brand will be the first one to lose the game.

Here’s the proof: 59% of people over the globe prefer purchasing from a brand they’re familiar with, according to a survey conducted by Nielsen.

So, if you’re a startup launching a product for the first time, you should make sure your brand stands out from the crowd. That’s when you need a brand identity.

Not sure how to bring out the unique personality of your brand when there are millions of other brands combating for the same market share?

Here’s a simple formula: the stronger the brand identity is, the higher are the chances of success.

In this post, we’ll guide you through the five basic steps of developing brand identity.

Video Marketing Analytics

Videos will account for 80% of consumer internet within the next 4 years. With videos becoming such a huge part of digital marketing, businesses are scrambling to churn out amazing out-of-the-box video content to engage their target market and boost their SEO efforts. But is it really working?

Only 35% of businesses are using intermediate or advanced video marketing analytics to measure the performance of their videos. That means an astounding 65% of businesses are investing in videos without really understanding if it’s providing them the results they want.

To get the most out of your video marketing campaigns, it’s essential to get to grips with video marketing analytics. Let’s take a look at how we can exploit video marketing analytics to get the data we want.

A growing number of small business owners and entrepreneurs are beginning to fully appreciate the importance of dedicating time and resources to Local SEO optimization. After all, who doesn’t want to get found by new customers for keywords they specialize in?

AdWords and other forms of paid advertising can help, but they can also be extremely costly, and if you don’t continuously pay, the results disappear instantly. This is not the case with SEO, and this is just one of the many reasons local businesses are relying on SEO optimization tips and strategies to succeed.

If you’re new and still not sure what local SEO is and why it’s important, read this article by Moz.com. Before you launch your business website, here are some useful local SEO optimization tips and strategies.

You’ve heard the age old saying ‘if it was easy, everyone would be doing it,’ right? Well, this is entirely the case when it comes to viral marketing. After all, in an age of digital technology and rapid multimedia consumption, what brand doesn’t want to go viral? Some brands come up with seasonal content to make the post go viral; while others tend to work hand in hand with a digital marketing agency to come up an overall campaign complete with social media plans.

Thanks to the number of social media platforms, standing out above all the noise is becoming increasingly difficult. So how do brands create posts that go viral?

Unfortunately, there’s no secret code with this one. If there was, practically every post would be hitting the big time. So, this is where you have to get clever and create compelling content that people can’t help but share and share.

To help you on your way, we’ve compiled a list of 12 hints and tips to guide you on how to make a post go viral.

White Paper or Case Study

White papers and case studies can both be used as tools for SEO. Knowing which one to use at any given time can mean the difference between maximising SEO and realizing no results for your efforts. And the absolute worse thing for any SEO endeavor is not achieving the expected results as this costs both time and money. To that end, in this article we discuss the how, the where, and the why of using a white paper or a case study in a specific situation.

For purposes of definition, a white paper is a formal and informative piece of content that seeks to establish an organization’s position on a given matter. As such, it can have tremendous SEO value from a B2B perspective. A well-researched and professionally written white paper can establish a company’s authority among those kinds of customers most likely to purchase goods and services.

A case study is equally informative and formal, but its purpose is entirely different. Rather than establishing company authority, a case study establishes the company as a preferred solution provider to a core group of potential customers. Case studies demonstrate that the organization has already met similar challenges in the past to the degree that they are more than capable of handling those same challenges in the future.

Outreach Strategy

Backlinks are awesome!

But forget them. Banish them from your mind because an insatiable desire for backlinks corrupts, turning you into a monster who forgets all about value, relationships, and treating people well. Your family doesn’t even recognize you anymore!

Dramatic much? Maybe.

Look, everyone tells us how important backlinks are. Backlinks boost our SEO efforts, making us more visible on Google. We all know this, and it’s no wonder so many of us are chasing them via outreach marketing, which is a great way of getting our content and brand in front of more eyes. It boosts our prestige, increases people’s trust in us, and ultimately it increases our conversions and sales.

Consumers are increasingly relying on the digital world to find the most suitable products and services for their daily requirements. According to Google, over 80 percent of consumers use search engines to gain information about local businesses and products.

Digital Marketing Manager

Consequently, the role of digital marketing and the digital marketing manager is becoming extremely vital to the long-term success of an online business. If you are a digital marketing manager, here are seven things you must consider, to stay competitive and grow your online business.

Content marketing is meant to elicit an interest in a brand with the help of online materials such as blogs, videos, infographics, and other audio or visual pieces. Many companies forget that optimizing their content marketing materials through an SEO (Search Engine Optimization) lens can greatly improve the organic search profile of a brand.

Benefits of Content Marketing

To put this in perspective:

Content marketing consists of broad and holistic marketing practices
SEO is more technical and has a narrower focus (organic search results)

With this in mind, let’s see how a content marketing strategy connects with SEO, and consider the following tips.

SEO Services India

In the early years of the internet, blogs started out as online journals – focusing more on sharing the writers’ experience and opinions with the world on a wide range of topics as opposed to the major platforms for promotions and business they are today. Nowadays, you’d be hard-pressed to find any major website without a blog that’s updated regularly with topics that vary from new product and service info to general authority building content.

The other major development in the blog ecosystem was the explosion of websites that allowed anyone to create a blog. This major development inconvenience resulted in an explosion in blogs created. As of 2015, there were over 180 million blogs online with over 2 million articles being uploaded EVERY DAY!

With this much content going live every day, it’s become harder and harder for blogs and their writers to stand out in order to generate followers and traffic. Creating content that was unusual, interesting to read, educative and informative is no longer the standard to strive towards. That being said, when we were doing research for clients who were interested in setting up a blog, we uncovered some tips that you can follow in order to make your blog stand out and take it to the next level.

The Mystery of Google. Solved.

We’ve been working on understanding how Google works for years across hundreds of clients from different industries and niches. We now think we’ve developed a strategy to best maximize your SEO and crack the Google code.

We call it the DBL AUTHORITY TRIANGLE.

We’re conducting an in-depth training session on this in which we’ll expand on this topic plus:

What Google wants to see in 2018 and beyond
The strategy behind ours and our clients’ Traffic and Ranking
The ‘Gold Mine’ Strategy
The ‘Fill in the Gaps’ Strategy
A 4 months strategy for how to easily apply this to your website

Here’s the deal:

We want to see you on this LIVE – click on the below time slot that works for you:

Webinar Timings:

Wednesday, December 27, 2017

11:00 AM GMT | 3:00 PM UAE | 4:30 PM IST

But you have to hurry, we only have a limited number of spaces available. This webinar is going to be JAM PACKED with awesome, groundbreaking strategies, so this is not something you want to miss!

The Importance of Video Marketing Analytics for Successful SEO

White Paper or Case Study – Choosing Based on SEO Value

Why Backlinks Shouldn’t Be the Main Focus of Your Outreach Strategy

7 Things a Digital Marketing Manager Should Consider Doing Right Now

The SEO Benefits of Content Marketing

24 Killer Tips to Take Your Blog to the Next Level

The Perfect Strategy to Winning over Google

The Mystery of Google. Solved.