How to get most results out of your SEO, Social Media & Digital Marketing activities.

Organic SEO Vs Local SEO – Which Works Best For Small Businesses?

Being a part of an online business, your websites’ search engine ranking is determined by SEO (Search Engine Optimization). Your ranking decides the amount of traffic that your website will acquire eventually. However, a stunning 90% of all site clicks originate from the best five query output positions.

In view of this, an inquiry that maladies entrepreneurs, business visionaries, and bloggers alike are “How to get a higher rank on search engines?” Should you concentrate on local SEO or organic SEO for your site? What makes these terms unique, in any case?

For reasons unknown these answers can vary contingent upon what you need to rank for. Here, it’s time to cover the fundamentals of local SEO and organic SEO to enable you to figure out where to centre your endeavours with a specific end goal to yield the best outcomes for your business.

If you’ve been currently advertising your business online, you’re most likely acquainted with both local SEO and organic SEO. Yet, you may wind up pondering what’s the distinction between the two. So, let’s find out.

Social media engagement has become a necessary part of the search engine optimization process. People who utilize the internet for their business need to focus on how their social media presence could enhance their ranking in search results. By optimizing their social media profiles, they can more effectively reach potential customers.

A customer can be seen in a different manner by various people. Some will be bloggers who view customers as site visitors reading their blog content. Businesses will view customers as the classic concept of a paying consumer. However, one thing to note is that both will see better results by focusing on their social media presence.

Major search engines such as Google are reported to now include various social media signals in their search algorithms. They try to interpret the most high-quality content to put before the searcher. By ranking on the first page of search engine result pages, online businesses can have a greater chance of getting a person to click on their link.

With the year nearing its end, it’s a perfect time to re-evaluate the state of mobile SEO.

Voice search is building its momentum, mobile apps and interactive content have become an ever-growing trend and brands are beginning to acknowledge search intent is different across devices. So, let’s go a bit deeper into this.

Automating certain aspects of your business can save your company a whole lot of time and money. At the same time, sacrificing customer service can be highly detrimental to your brand. If you want to take advantage of today’s AI technology, it’s critical that you find that balance. A live chat software will help you do just that.

Today’s consumers still want that personal touch that only a human can provide. Yes, people are shopping online much more frequently, and that’s not going to change. However, the vast online market has made shoppers realize that they have plenty of options out there. That means you need to go above and beyond to stand out from the herd if you want to stay competitive.

Combining today’s automation options such as analytical and live chat software with person-to-person customer support lets you provide the best of both worlds, for your company and for your customers.

Let’s take an in-depth look on how you can balance personalized customer service and automation successfully.

First, we’ll start with ways to implement automation without driving customers away. Then, we’ll discuss ways to improve your overall person-to-person customer service so you can preserve (and even enhance) your company’s reputation, in spite of the automation.

2017 is moving towards its end, and as of now, it has proved to be another great year for e-commerce. The industry has stepped out of the infancy, and the retail leaders are now so mature that some are talking about same-day deliveries, advanced payment gateways, and drone shipping careers which ultimately helps to increase e-commerce revenue.

From the utilization of social media channels to a massive customer shift towards m-commerce, e-commerce has gone through some major developments this year. Retailers are pushing the boundaries of OmniChannel strategies and are continuously coming up with new and innovative ideas to experiment all the time.

Importance of Customer Centricity in E-commerce

Brands and enterprises grow when they learn to spot new opportunities and implement new strategies. Same is the case in E-commerce as it continues to grow and evolve rapidly. Entrepreneurs and business owners must always be in a strong position to test new growth initiatives and most importantly, improve the shopping experience.

We’ve reached a remarkable point in history where we’re more informed than ever before. A wealth of knowledge on almost anything exists just a few taps away on a smartphone. But there’s a fine line between providing information and providing answers. In fact, too much “knowledge” can send your audience straight to your nearest SERP competitor and this is often called as the curse of knowledge.

Curse of Knowledge

So, if you see that your conversions are lagging behind, it could be because you know too much.

Marketers have a crazy busy schedule at work – attending meetings here and there, filtering through mailing lists, sending out emails and SMSes to hundreds and thousands of prospects, publishing blog posts, among several other tasks.

You might think you’ve done your part in driving revenue for your company, but on the contrary, you may be wasting your time (or worse, your prospects’) with every email and SMS blast you send out. In this case, your marketing efforts become ineffective, misdirected, and impractical.

Automation in digital marketing solves this disconnect. Statistics say 91 percent of its most successful users agree that marketing automation is very important to the success of their multichannel marketing campaigns. Simply put, automation is any software that automates your marketing tasks in a way that is more organized, personalized, and targeted than traditional marketing.

Organic SEO Vs Local SEO – Which Works Best For Small Businesses?

2018 Predictions – Mobile SEO Trends, Challenges & Strategy

The ‘Curse of Knowledge’ and How It’s Making Your Website Terrible