How to get most results out of your SEO, Social Media & Digital Marketing activities.

3 Smart Ways to Stand Out from the Crowd When Blogging

If you feel as though your blog is lost in a never-ending sea of websites, you are not alone. Many blog and business owners struggle to stand out. In an evaluation of the status of the blogging industry, it was reported that in 2016 there were 6.7 million people blogging. Additionally, the number of blogs is growing each year. So, how do you stand out from the crowd when blogging in such a congested platform?

Learn these steps below that will help in setting your blog apart from the competition.

Stand Out from the Crowd - Blogging

Getting high-quality backlinks might just be the most challenging part of SEO. Asking site owners to risk their credibility on referring you is a big deal.

Manual outreach for backlinks takes a lot of time and finding sources that care about what you have to say can be challenging.

Build Quality Backlinks Using HARO

On the other hand, it’s extremely difficult to get backlinks without manual outreach. If you don’t utilize any kind of backlink outreach strategy, you’re relying on other people to find your content and do the work for you!

Thankfully, HARO exists and it’s making backlink outreach easy for those who have been able to capitalize on it.

The community of marketing has seen a paradigm shift, and there is another prime pattern that is taking shape, and that is Instagram advertising.

Millennials are earning more money than they can from standard 9-5 jobs; many brands and companies have a ground to stand upon for Instagram alone.

Today I will grant to you the systems on how you can integrate Instagram advertising for your site, business, or association and grow your income.

Online networking system is managed by companies as a source to set up their essence and predominance. Nevertheless, they are adopting the wrong strategy. A few customers are missed in light of the fact that you didn’t have a solid online social networking plan.

Driving activity and traffic through social networking websites is a form of art and something that needs an expert. Instagram is a group of probable clients and today I will share the insights on the techniques to make an insane measure of traffic through Instagram alone.

This article is full of research and analysis to help you understand and execute your Instagram advertising systems the right way.

A lot of SEO beginners and self-proclaimed experts have the tendency of focusing on the most popular keywords while executing their online marketing strategies. This is because they think that the ‘biggest keywords’ will automatically lead to high conversions and more money-which is actually a huge misconception. It’s no wonder why a lot of guys in the online marketing business keep asking; is it still important to focus on long tail keywords?

Long tail keywords

Well, even before we dive into the details of answering this question, you should consider the fact that about 70% of terms searched on all the major search engines are long tail keyword searches. Owing to that simple fact, you don’t even have to be an expert in analytics to realize the significance of long tail keywords. Read on if you want to secure one of the top spots in this highly competitive online business.

What are Long Tail Keywords?

Essentially, long tail keywords are longer, more specific key phrases or keywords consisting of more than two words. There is really no ‘standard’ set to determine the length a long tail keyword but it is widely accepted that any keyword with more than three words is a long tail keyword.

If you want to boost your business, you should forget about acquiring customers with emails and phone calls. Today you will need to learn the principles of content marketing and how to market generations on social media. It is necessary to be sure that the brand you are representing or the products you are selling are going to attract all generations.

The task to market generations on social media isn’t easy. The simplest example is that Baby Boomers and Millennials are consuming content at different times of the day.

In terms of preferences, Baby Boomers cherish loyalty, being original and unique. Generation X has mastered online shopping enough to know everything about coupons and free samples of the product. Millennials tend to be focused on innovations and trust online reviews.

The youngsters from Generation Z are likely to be influenced by famous people and real life experiences. They have matured from traditional toys and have their own understanding of life.

In order to sell your brand and connect and build your audiences’ trust, you need to use the strategies of targeted marketing. Especially when you are marketing to a generation that is different from yours.

Surprisingly, even the Greatest Generation – the people who have seen war, also hang out online at times. They deserve to be treated well. That’s why they are targeted with respectful direct messages.

To find out more, please check the following infographic on how to market generations on social media:

With more than 2 billion monthly active users, it’s high time people and businesses start taking Facebook seriously. Over the years, Facebook has created multiple avenues for a business to market itself on the platform. Facebook Business Page, Facebook Ads and Website integration, etc. are all avenues which every business has used in some way or the other. However, there has been one aspect of Facebook that has been ignored by most companies and it is – Facebook Cover Photos for Business.

A Facebook Cover Photo is the first thing a viewer notices on your official Facebook page, and you can use it effectively, especially with the help of professionals that are adept in business photography, to promote your business and urge customers to follow your updates.

Do you offer photography services to capture special moments in time for people? Wholesale backdrops company can create many photographic opportunities all in one space, saving you time and money. You can make use of printed backdrops to create a festive holiday scene or a sweet first birthday smash cake session and the like.

Here are 15 smart ways you can use Facebook cover photos for business purposes.

Facebook Cover Photos for Business – Celebrate Occasions & Festivals

One of the best ways to stay current and active is to commemorate occasions. For instance, for 4^th July or Christmas, you can create designs with your products or mascots to celebrate the occasion. This will give a festive and inclusive message to all your customers. However, make sure to create different banners for all the major festivals and occasions.

Email marketing is a low-cost way of marketing your product or service to prospective or current customers. However, for this to be efficient and hit your target goals, you need to have a COMPLETE and UPDATED email marketing list.

However, when building an email marketing list, care should be taken to avoid including poor quality data. In fact, having poor quality data is worse than having no data at all. This includes scant information, redundant entries, and insufficient information of potential or current customers. So, to help you to succeed in your efforts to further your reach to your clients, we have compiled the most significant concepts to be included in your email marketing list.

But let’s address this question first—Why should you grow your email marketing list?

In today’s competitive business landscape where everyone claims to be a ‘wizard’, ‘specialist’ or an ‘expert’, it can be extremely difficult to carve out a name for yourself and become a key influencer in your niche. We spoke to Leonard Kim, Managing Partner, InfluenceTree to understand why personal branding for agencies is an important area that shouldn’t be overlooked.

Have a listen to the podcast interview by clicking “Play” below.

Within the broad arsenal of digital marketing tactics, link building still retains its place as a very useful weapon. Not only does it yield SEO benefits, high-quality backlinks can also positively impact digital PR endeavours and referral traffic results.

Scale Link Building

It’s therefore hardly surprising that link building has become popular with businesses of all shapes and sizes. And when many take their first, tentative steps towards building links, their strategies tend to be quite bespoke, narrow in scope, and short-sighted. However, there comes a point when marketers need to think big and scale-up their link building activities if they’re serious about taking on the competition dominating the search engine results pages (SERPs).

Not so long ago, the idea of scaling link building activities conjured images of spambots, forum links, and mass-automated outreach emails. Due to smarter algorithms, tighter regulations, and a more acute public awareness about what automated outreach looks like, these tactics just aren’t viable anymore. It has become harder to pull the wool over the eyes of switched-on webmasters, and this has resulted in a greater demand for unique and well-constructed content.

So, against this backdrop, how can marketers scale their link building activities for long-term success?

Well, here are three tips to set you on the right track:

Social media is already a dominant force in changing how businesses grow and advertise their products and services. And Instagram is one of the social channels playing a key role in this. With more than 500 million users, Instagram provides a great marketing platform to reach potential customers from every corner of the globe.

Images rule on Instagram. The most successful brands use strong, striking imagery – and increasingly short form video content – to emotionally connect with people.

Read our top tips on how to grow your brand on Instagram, for free!

3 Smart Ways to Stand Out from the Crowd When Blogging

Why HARO Should Be Your #1 Source for Quality Backlinks

All Keywords Aren’t Created Equal. Why it is Still Important to Focus on Long Tail Keywords?

What are Long Tail Keywords?

Why is Personal Branding Important for Agencies – Interview with Leonard Kim

How to Scale Link Building Activities for Long Term Success?