How to get most results out of your SEO, Social Media & Digital Marketing activities.

How to Create An Effective B2B Mobile Marketing Strategy

The number of searches done through mobile devices has long taken the first place from desktop computers. This means it’s only natural that B2B mobile marketing is on the rise, steadily getting more and more of the total search interactions. Thus, online businesses are in a situation where they have to adapt their B2B mobile marketing strategy in order to get the edge in today’s highly competitive industries. With more than half of the B2B decision makers using mobile devices for research purposes, you can’t really afford to pass on that huge market share anymore.

In this article, we will take a quick look at some of the best tactics to adopt when creating an effective B2B mobile marketing strategy. Let’s get started.

Real people are having a profound impact on the way your brand is viewed online. While businesses can find ways to elegantly and seamlessly manage the message, authentic reviews of products or services prove to be well trusted and more engaging than traditional advertising.

Influencer Marketing Campaign

Who predicted that the digital age would scale word of mouth marketing? Micro-influencers may not have seen it coming, but they’re capitalizing on the marketing trend to sell your products for you.

What Is a Micro-Influencer?

Micro-influencers typically have 100,000 followers or less on their blog and/or across social media accounts. These mini Internet celebrities have amassed a loyal fan base, and some even consider their recommendations as impactful as the ones we get from a best friend.

However, to scale a marketing campaign, businesses need hundreds or thousands of micro-influencers on their team, which is no simple feat. This intrinsically leads to several challenges such as:

Finding and contacting influencers
Developing and distributing the content
Issuing payments
Tracking campaign results
Maintaining the relationship
And more!

Based on your goals, finding an influencer marketing tool that targets your desired platforms can unravel some of these challenges as your campaigns and influencer networks grow. Based on what’s available on the market, businesses have a few options to choose from.

While it is true that most industries out there tend to be quite volatile, the pace at which the world of SEO changes seems almost unprecedented. The speculations surrounding SEO trends have resulted in the creation of many myths. For instance, your keyword research stays valid only if you apply it in a campaign as soon as you stumble upon it, otherwise, there is no guarantee whatsoever that it will remain effective by the time it reaches your target audience.

Although it is expected for keywords to change with an astounding pace, the same, unexpectedly, goes for tools as well. You see, a keyword research tool that is considered a cutting-edge technology today can become completely obsolete in a few months’ time. To make the matter worse the changes to the algorithm itself are the most frequent of them all.

To make the long story short, those who want to lead a successful career in SEO need to constantly be on their toes and be aware of the latest SEO trends. This being said, here are a few tips that may help out you stay in touch with this ever-changing industry.

When we launched Pay-As-You-Go back in September 2016, we were convinced that greater value was the need of the hour. Having spent over 11 years in this industry, we’ve tried and used nearly every tool set from every company there is. The one takeaway that we most commonly got was the lack of flexibility. That’s where Mondovo’s pay-as-you-go model came in. We gave our users the flexibility to pay for just the reports they needed when they needed them.

Post launch, for the most part, we were successful. Mondovo gained more traction in a few months than it did in the entire year or so preceding it. However, what became clear was the business model was not sustainable because revenues were not predictable.

We do still want to offer the same value proposition that we’ve offered thus far and yet do it in a manner that’s sustainable in the long-run. We can only continue to give you better data and tools if we’re growing ourselves. Hence the impending change of moving over to a subscription based model BUT based on the same pay-as-you-go concept.

So, if you’ve been a user of our tool, everything would work in the same way, with the sole difference being that there will be a minimum monthly fee.

We are still going to be the most affordable toolset available. Our pricing and feature set remain unmatched.

Guest posting on authority websites is one of the most legit, authentic, and closest things you can name when it comes to building organic links which actually contribute towards your SEO efforts.

Guest Posting On Authority Websites

Here’s what you will learn in this guest article:

Why Guest Posting Is Worth It.
How to Find Quality Guest Posting Websites?
How to Filter Quality Websites from the Rest?
How to Pitch a Guest Post that just Can’t Be Rejected!

The Internet of Things (IoT) has slowly started taking over the show. If you have any technical background or you follow the latest in technology, it is impossible that you have not come across the word IoT till date. The Internet of Things (IoT) is going to change the following decade.

Actually, everything will be connected with everything. Yes, your smart watches can now advise you on how to improve your fitness or how and what you should probably eat. Your mobile phone can talk to your door locks and get it locked, in case you have forgotten to do it yourself.

Internet of Things

The Internet of Things (IoT) refers to the connection of smart devices, which are powered by sensors that collect and exchange data to operate as per user’s instructions. The fundamental rule for the Internet of things automation is that all hardware devices of the ecosystem must be ‘smart’ in nature & have WI-Fi capabilities.

Quick question:

How many of your readers would say that they actually trust you?

Trust your opinions. Trust your knowledge. Trust your intentions.

Difficult question to answer, right?

A few years ago, I asked myself this same question.

I thought to myself “Why would anyone trust me and what I have to say? After all, I’m not well known and readers may favour tips from people with more experience, knowledge and authority.”

Boy — was I wrong.

I learned that even though trust is a hard thing to gain, it’s developed if you continuously work at it. And because I did, opportunities opened up.

I made several key connections. My blog is growing steadily. And people started to trust me — and more importantly, the advice I share about business growth and content marketing.

You can achieve the same thing.

My goal with this article is to provide you with proven strategies that’ll put you on the express lane of getting your readers to trust you. And loving your content in the process.

Sounds like something you’re interested in? Let’s get to it!

When wrapped in thousands of both critical and mundane tasks, most of us tend to search for the best possible way to escape the vicious circle we are in. While we focus our efforts on building an effective marketing strategy, we somehow always end up looking for the right set of tools that will make our road to success much easier and our SEO campaign much smarter.

SEO Campaign - 7 SEO Tools Discussed

This is particularly true when it comes to online digital marketing. Although today’s ever-increasing market offers a set of user-friendly, effective tools, you should search for the ones that will help you work smarter and faster and achieve the best possible results.

Here, we’ve rounded up a set of 7 tools we believe will cover most of your needs and ultimately have a huge impact on your SEO campaign.

Having an email database of customers is an incredibly valuable resource for any business. So much communication is done through email now, making it an inexpensive, fast and easy way to get a message through to interested people. The effectiveness of each email message, however, is all dependent on how well you’re able to convert those sent messages to clicks and buys.

Increase Email Marketing Conversion Rates

There are some important details that cannot be overlooked when you’re composing and sending out email marketing campaigns. Making an error in any of these areas could mean you’ll be seeing a much lower conversion rate than you would have otherwise had. Increase your email marketing conversion rates quickly, simply by following these five tips.

10 Low-Cost Tools for Scaling a Micro Influencer Marketing Campaign

What Is a Micro-Influencer?

7 Unique SEO Trends You Should Be Following

Mondovo’s Upcoming Pricing Change on 3rd October, 2017

The Ultimate Step by Step Guide to Guest Posting On Authority Websites

How Internet of Things Will Test the Limits of your Imagination

4 Proven Strategies to Build Your Audiences’ Trust Faster

7 Simple Tools for a Better and Smarter SEO Campaign

5 Ways to Increase Email Marketing Conversion Rates