5 Off-Page SEO Techniques for Law Firms

There is no secret to good SEO other than making a solid effort across all aspects to deliver the best legal and related business content that meets Google’s current (and likely future) guidelines to get good search placement and page rankings. An often overlooked part of the equation, especially among busy legal teams is delivering strong off-page SEO alongside the typical focus on your on-page efforts. Follow these techniques to bring balance to your SEO and improve your results.

Off-page SEO refers to anything that you do beyond your own business website. The aim here is to generate cumulative results with the greatest reward for a small amount of effort. So, you might take part in an interview on the latest in compliance/biz-law/class action or another relevant area for another site.

You would expect to get a link from that article to your practice site. And you can then use the piece to do some social media sharing. And if it was a video interview, use a few clips over time for regular promotion, or share the whole thing on your own social video pages to generate interest – all from one interview.

There are so many other aspects of off-page SEO and there are several strategies and techniques you can use to boost them. Here are the key stages of off-page SEO for law firms:

Brand building in law

Every case you take, any event you go to, and each conference you participate in or sponsor is part of any law firm’s overall brand-building effort. Every interview or thought piece for a law site adds to the overall image of your company and its place in the legal profession.

For lawyers, the brand is typically the company name, or any unique products or services it sells. The key with off-page SEO is to maximize the brand impact it has on your site, helping to build its authority and improve its status in a Google-search-dominated world. That means:

Ensure your company brand names are spelled correctly in their wider use around the internet
That they link back to your site as much as possible.
That they appear on high authority legal sites to improve your own authority.

This will help your own brand appear high up in searches for it, rather than being swamped by adverts and rivals who have a higher authority or are playing advanced SEO strategies to appear ahead of your own brand.

From bloggers to influencers, you’ve seen people create all kinds of entertaining, engaging, and educational content that is expressed through different media arms and channels.

If you are wondering what that means for you and how you can make use of it in your own business, then read the rest of this post to discover everything you need to know about what a content creator is, the types of content creators out there, and how you can become a successful content creator.

But before we can define what a content creator is, I think it’s important to first take a step back and look at what content is in the first place.

What is Content?

Content is a broad subject, which means defining it may not be as easy as one might think.

For example, when you conduct a search for “What is content”, you’re presented with varying definitions, including the following:

Content is the information contained within communication media. This includes the internet, cinema, television, radio, audio CDs, books, magazines, physical art, and live event content.
Content is information presented with a purpose and distributed to people in a form through a channel.
Content is the stuff you publish, which covers writing, visuals, video, presentations, etc. that can be published on blogs, webpages, social accounts, etc.
Content is a compilation of information, ideas, and messages that are translated into some kind of written, visual, or audible format for others to consume.
Content is engaging, relevant, reliable, interesting, entertaining, or enlightening in the form of text, image, video, or audio.

The definition of content might mean different things to different people and in different situations because of context.

Link building is probably the hardest part of SEO, as, unlike other on-page SEO techniques, this is out of your control. Fortunately, there’s guest posting for building links manually.

You write guest posts for other high authority blogs and they benefit because they get fresh content and you benefit because you get a backlink to your website.

But the biggest issue with guest posting is the amount of time and money it takes. You need to not only do the outreach but constantly write guest posts. If you do this by yourself it can take up a lot of time and if you hire someone, it can cost a lot of money.

Fortunately, guest posting isn’t the only way to build backlinks. There are several other alternatives that work. Here are some of the best…

Link outreach

You will be surprised at the number of sites that will directly link to you without you writing a guest post. If you publish a high-quality blog post on your site and reach out to relevant blogs and ask them to link to you, you will be surprised at the number of people who will.

Good bloggers are constantly looking for sites to link to as linking out is good for SEO. So, if you make it easy for them by sharing links to good content like yours, they will gladly do it.

In the data-laden world, every business needs data to make business decisions based on facts, and that’s why companies rely heavily on online web forms.

Whether you run a retail or a SaaS business, your website uses online forms in some capacity. From gathering lead information to facilitating event registration, online forms are an excellent way to grow your business.

Compared to old-style paper forms, they are faster, convenient, and cheaper. Also, online forms make it easier to handle processes and streamline workflow.

However, despite their many advantages, many businesses fail to appreciate and reap benefits from its potential.

Today, any business looking to collect data can depend upon online form builders.

To learn more about form builders, let’s explore why they are essential for your business and how they can affect your growth.

How an online form builder can benefit your business

Here are a few benefits of using an online form builder:

Helps in customer data collection

Today, online form builders are a powerful way to collect relevant customer data. Thanks to forming builder websites and CMS plugins that come with them, it has become easier to take data and use it to create insights that can help target the right business audience.

When you focus on customer analytics, ensure every customer interaction creates value for the business in a way it otherwise might have been impossible. It also allows you to create customized campaigns that resonate with your target audience.

According to research, 74% of marketers use online forms for lead generation, and 49.7% believe online forms work as their highest converting lead generation tool.

With over a million mobile apps available in app stores, every factor matters to win a competition for user attention. And it’s time when mobile app owners ask themselves: “Does my mobile app have an excellent and user-centered functionality”

As marketing reports reveal, it is time to pay attention to usability. Users choose to download a mobile app to complete certain tasks or deal with a particular problem. They are expecting to solve their current problems and not create new ones. They want to get the job done and not time wasted.

User-centered mobile development has become a priority for many mobile app development companies like JatApp software development that focus on delivering value to their users.

If a mobile app has a non-intuitive design or is overwhelmed with UI elements, it becomes a critical obstacle between you and your potential users. Business owners need to consider that the demands of modern users are constantly growing and the developers and designers need to do their best to meet the high user requirements. And the most effective process to ensure that you are launching a 100% user-friendly app is performing usability testing.

Mobile App Usability: What is It and How to Work on It?

According to experts, usability defined how easy it’s to use a certain software product.

Usability involves such notions as efficiency, performance, and satisfaction that fulfill the certain demands of every mobile app user.

When it comes to mobile applications, usability is a part of user experience (UX) that reveals how users work with a product, including ease of usage, feelings, and the app’s performance.

Key Factors Affecting Mobile App Usability

Here are the crucial factors that have the biggest impact on the usability of mobile applications.

Navigation. It is preferable to make all the content available in 3 taps and create intuitive navigation.
Design. You need to prepare one style that will be on all the pages of your mobile application.
Simplified order form. Order forms in your app should contain a minimum number of fields and ask for only critical information.
Load speed. The faster your pages load, the better it is
Content. Content is the king of any website or app. It should be regular, consistent, and interesting for your users. And you also shouldn’t overload your users with content.

There are some really amazing ways to engage your Instagram followers and turn them into a marketing force for your business – all while rewarding them for their efforts! Here is a great concept to get you started: Incentive-based marketing.

What Is Incentive-Based Marketing?

Incentive-based marketing is a type of marketing that rewards people for taking certain actions. For example, you might offer a discount to customers who share your product on social media or give a freebie to the person who leaves the best review on your website.

This type of marketing is effective because it encourages people to take action and promotes your business at the same time. And, when done correctly, it can create a sense of loyalty and community around your brand.

How Does It Work?

Incentive-based marketing is an incredible way to provide your followers with value and also get them to engage with your brand. It’s a win-win!

If you have anything unique to offer your customers as a brand, then you already have the potential to take advantage of incentive-based marketing.

Image Source: GIphy

For example, if you’re a jewelry company, you could offer a discount to customers who post a picture of themselves wearing your jewelry and tag your brand. Or, if you sell skincare products, you could give away a free travel-sized product to anyone who leaves a review on your website.

Simply enough, even if you’re an affiliate marketer, you could reward people for signing up for your email list or following you on social media.

The options are endless – it just takes a little creativity to come up with the right incentive for your brand.

If you’re maintaining your personal or business profile online, learning the ropes about digital marketing can help you go the distance and be successful as an influencer or a business entity.

However, dominating the online world can be challenging. As time passes, recent trends and digital marketing rules come to pass and die, and we have to adapt to these changes continually if we want to up the game. Learn more from an expert at Candy Marketing.

If you have been wondering about the top digital marketing tips for 2022, you’re in luck because we will cover these in detail in this article.

8 Digital Marketing Tips to Reach Your Audience

Digital marketing has been evolving since the introduction of the Internet and will continue to grow. Creative marketing, along with content and social media marketing, continues to play an important role.

Let’s see how we can use these to improve our digital marketing practices in 2022.

Tip #1 Optimize for Conversational Marketing

Conversational marketing is built solely on a single conversation throughout many mediums instantly. By interacting and tailoring conversations online, you may strengthen customer engagement and enhance their experience.

Sales and customer service used to be formal processes that took ages to complete. This entailed trips to the shop and, in recent times, sending emails or completing a survey. Conversational marketing has been playing an ever-important role in the digital transformation of eCommerce.

This has given way to live chat, chatbots, and messaging applications. This facilitates these individualized discussions. Consumers are no longer content with speaking to someone reading from a manuscript. They want assistance that is tailored to their requirements and circumstances.

Social Media and Ecommerce are a perfect match.

They are like a match made in heaven!

Social Media has revolutionized the way consumers shop in 2022. With 3.96 billion people using social media on a daily basis, social media is a perfect place for businesses to sell products.

76% of consumers buy products seen in social media posts. (WoW!)

Social media is a powerful tool to thrive your e-commerce store online.

One of the things that always fascinated me about social media is its ability to adapt and evolve with ever-changing consumer trends.

Social media educates marketers about consumer behavior analytics and trends, which allow them to make informed decisions.

With the rise of ecommerce on social media, it is evident for a businessman’s mind to boggle with questions. On which trend should I focus? Which is the best practice?

In this article, we will be covering the significant trends shaping the perfect collaboration of social media and ecommerce.

Along with the trends, we will ponder upon the upcoming opportunities to ensure that you approach better strategies for the success of your business.

Let’s get started.

Why are social media and e-commerce powerful? [ Getting to know the power of the duo]

Social Media allows the audience to discover new brands/products while they are surfing across the social platforms.

This ‘discovery’ through social media is the ultimate reason why more and more ecommerce site owners are willing to create more social content.

However, customer acquisition, a unique shopping experience, and a robust brand identity benefit the brands in the longer run.

The ‘S-O-C-I-A-L’ element of the social media platforms is what makes it convenient for the brands to create an interactive and user-friendly shopping experience.

From shareable campaigns to irresistible contests, the social media and e-commerce duo is here to take the burden off the shoulders of the business owners.

Social Media and E-commerce trends & opportunities to win more customers in 2022

Facebook Shops

Facebook has nearly 2.9 billion active users.

With the home to a large number of active users, Facebook is one of the best social channels to showcase your products/services.

However, FaceBook rolls out FaceBook shops for a user-friendly shopping experience. They are here to deliver a seamless shopping experience to its extensively engaged audience.

Facebook has a more remarkable ability to create an effective product catalog and the opportunity to run ROI driven ads.

eCommerce is by its nature connected to technology. It’s in the name after all, electronic commerce, meaning commerce done by electronic means. However, just because you’re connected to technology doesn’t mean you’re getting the most out of it, after all some people still operate on Windows XP and don’t bother getting upgrades.

That’s not to say that you need to get every upgrade you can, but there are definitely some upgrades that you can’t afford to miss. Digital transformation, the art of fusing technology with the way you operate your business, is key to e-commerce.

We’ve gathered below some of the noticeable e-commerce upgrade trends that have cropped up over the past few years, as well as some that are just starting out but look to be big game changers.

Hybrid or Remote Working

Remote working is the idea that you and your team can do your work from the comfort of your own home, not bothering with an office or other central location. Hybrid working takes the same idea but on a part-time basis, with some necessary days in the office and the rest at home.

For obvious reasons this won’t be possible with hands-on types of work, but it suits e-commerce just fine. It’s a benefit to the employees since they don’t have to take the time to get into work, nor pay for transportation costs to get there.

It’s also a big boost to any business that can do it, since it takes away the costs of running an office space. No having to pay for power and water, any rent and taxes that are relevant to using an office, and no worrying about the extra staff that such a space needs like security or cleaners.

There’s also the logistics factor, if you don’t have a central location then you don’t need to worry about moving all of your stock into it and can instead direct it around from manufacturing locations.

Of course, you’ll need to have a good system in place for communicating since you won’t be able to just pop your head into the next room and ask a question. The internet provides just that, with many free pieces of software such as Zoom or FaceTime available for face-to-face meetings, and dozens of text-based methods of communication, assuming plain old email isn’t fast enough for your liking.

It isn’t the 1960’s anymore after all, offices and the systems they put in place aren’t ones that you have to follow. Instant communication across the country means that you can run your business from New York, with outposts in Hawaii, Alaska and California, without having any delays or

Remote working exploded with the onset of the COVID-19 pandemic, since lockdowns and other restrictions meant that new methods of working had to be found if businesses were going to keep going. Two years on from the beginning, workers have seen the benefits and don’t want to go back into the office if they don’t have to.

A lot of ordinary businesses are reluctant to keep remote working and want their employees to come back to the office, since they don’t want to deal with the hassle of restructuring the way they work. eCommerce businesses, operating online already, have the advantage of already being a few steps along the path towards full remote working and can implement it much more easily. Many people ask us what the best virtual offices are in the UK because so many people run their businesses from home and require that level of privacy. If you need a great virtual office in the UK, virtual office in London is easily the best option.

Cloud Computing

What do you do when you don’t have a big filing cabinet to store all of your paperwork in, and don’t have a computer that everyone can share to keep your team up to speed? Well, you use cloud computing software.

Of course, this approach needs an internet connection to work which can be a downside for many ordinary businesses, but you’re in e-commerce! The internet is your thing and you’re always going to have access to it. The main drawback where you’re concerned is cost, but it’s almost always one worth paying. Communicating with an IT support company with a solid strategic relationship with either your solutions or cloud provider can also be beneficial.

We’re here to assist you with understanding what a VPN is and why you ought to get it in any case.

What is a VPN?

A VPN encrypts your data and hides your IP address by sending it through a remote server. This technique safeguards your Internet action, any information you send/accept, your area, and the gadget you’re utilizing from hackers, meddlesome organizations, and, surprisingly, your Internet supplier. Consider a VPN to be a secure tunnel that transports your data without allowing others to see it. When you send data from your computer, you usually connect to a server operated by your Internet service provider (ISP), which is the firm you pay for Internet access. The websites you want to visit are then connected to you by your ISP.

According to an IT consulting team, by establishing a detour around your ISP, a VPN allows you to avoid them. Your data is routed through a remote server owned by your VPN and encrypted with military-grade encryption before reaching your ISP server. What was the end result? Nobody can see what you’re doing or where you are if they watch your Internet activity. Using a VPN provides complete online anonymity. Your credit card information is securely safeguarded when you make a purchase. No one will be able to intercept or open any confidential papers you submit.

Reasons:

A VPN protects you on public WiFi.

When we’re out and about, we always use public WiFi. It doesn’t matter if you’re in a restaurant, a coffee shop, a library, an airport, or on the grounds of your institution. Although it may appear to be innocuous, using public WiFi exposes your online behavior to possible intruders.

Cyber-attacks aren’t something to laugh about. Every other hacker is loitering around public networks these days, hoping to access people’s devices and monitor their actions. You may not even be aware that someone is watching your internet habits and maybe stealing your personal information. You could even have your social media or banking information compromised.

You can avoid such dangers by using a VPN. A VPN encrypts your connection and hides your browser history and other online activities. Most invaders won’t be able to tell whether or not you’re linked to this network.

5 Off-Page SEO Techniques for Law Firms

Brand building in law

From Bloggers to Influencers: What Is a Content Creator?

What is Content?

5 Alternatives to Guest Posting for Building Quality Links

Link outreach