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How to Drive High-Quality Leads with LinkedIn Ads?

Do you think to have a great product will drive in leads by itself? No, I’d rather say marketing your product is the most important thing to generate traffic.

Advertising platforms are capable of connecting you to the right people for your marketing messages.

But, reaching the right audience can be difficult. Instead of spending time thinking “how to attract more audience or reach the right professionals?” you must advertise yourself.

And what could be a better platform than LinkedIn?

Stats says – “LinkedIn’s lead conversions rate is 3 times higher than any other major ad platform. Also, LinkedIn’s audience has 2 times the buying power that of an average web audience.”

The other hard part when advertising yourself is reaching the audience that fits your ideal customer profile who would be interested in your business.

LinkedIn offers new ways to easily target the right audience – lookalike audiences, audience templates, and the interest targeting product. These measures will help you scale your marketing efforts and improve your ROI.

Lookalike Audience – This trait of LinkedIn combines the rich members of LinkedIn & company data with the search attributes of your ideal customer to find a new professional audience similar to your existing ones.
Audience Template – This trait of LinkedIn is for those who are advertising for the first time. LinkedIn has some predefined 20 B2B audiences that could prove worthy of your business.
Interested Targeting – Recently released by LinkedIn, this trait is a new way to reach members that match their professional interests. With more than 200 professional interest categories you can target a highly specific audience.

Digital Marketing Campaign

The unprecedented expansion of e-commerce has shown no signs of slowing down as it remains to be a burgeoning trillion dollar industry since breaching its first $1 trillion global sales in 2013.

By 2021, it is forecasted that 2.14 billion people worldwide will become digital buyers with global e-commerce stores raking in a whopping $4.8 trillion in sales.

So how do you get your share of this pie?

You need to up your digital marketing game. After all, online retailers that have a digital marketing plan stand to gain 2.8 more times in revenue.

While the basics of a successful digital marketing strategy have remained the same—great products, relevant content, a strong brand, and a well-targeted audience, competition is steep. With technology constantly evolving and attention spans reducing, the only way to get ahead is to stay informed.

Read on to learn about marketing tech trends that defined the year that was, and what you can leverage for 2019.

Digital Marketing’s Defining Moments in 2018

Mobile commerce: Up to 79% of mobile phone users bought a product or service online using their device, but the desktop still maintains a higher conversion rate of 4.02%.

Content marketing: Content marketing acquires up to three times more leads than paid search advertising.

Social media marketing: Despite the recent controversies, Facebook is still the #1 social media network and drives an average of 85% of e-commerce orders, while 75% of Instagram users are prompted to take action after seeing an advert on the platform.

Search engine optimization (SEO): Search engine use accounts for the beginning of 93% of online experiences and 97% of consumers go online to look up local services.
Email marketing: Email isn’t going away with 8 billion email users accounted for worldwide. It also remains to have the highest ROI—$44 for every dollar spent in the US, and £38 for every pound spent in the UK.

Video Marketing

In this mortal world, nothing remains forever. We can see a lot of changes with the passage of time. Be it our eating items, clothing pattern, living style, or technology, everything keeps on changing constantly.

Undoubtedly, technology has changed each and every aspect of our lives and in the last few years, digital media has gone under a lot of transition. There are even specialized college degrees in digital media that would allow you to work in a variety of settings. If we particularly talk about Content Marketing, starting with print media or Television, we can see a lot of change.

The marketing trends keep on changing every year. In the marketing world, video marketing has become a trendsetter and it is also not wrong to say that the future lies in video marketing. Even adding video to the Search Engine Marketing campaign can also impact ranking. This is the reason many reputed companies like Mondovo recommends video marketing for delivering better SEO results.

Youtube has become the second largest search engine after Google. It has received more than 1.5 billion logged in user monthly.

We all do re-targeting in some way or the other. But are we doing it all wrong? Showing banners of your main product is fine but your users already visited your site and weren’t that interested at the time, what’s going to change their mind now? There might be a smarter way to look at re-targeting.

Sameer Panjwani covers a re-targeting tip that can help you look at re-targeting in another way.

If you have any follow up questions or requests for future video topics, do post them in the comments section below.

Trivago's Video Strategy

So Trivago ads annoy you. You are not alone. Yet, you do remember Trivago because of them. The video strategy may not offer the most creative type of video making tips and tricks you are looking for but Trivago has been consistent about it. Why?

Trivago – the noted search engine for hotels – was acquired by American company Expedia back in 2012. Originally from Germany, Trivago has been in news ever since the hashtag #trivagoguy became trending. The video ads have been localized as per demographics with the launch of regional versions of the same in various countries.

And barring a few exceptions, most of these ads are as cringe-worthy as the first ever Trivago video. Yet, Trivago is still the easiest name that comes to mind when you think of hotels, isn’t it? Weird enough? This means they are winning. But how?

Be it any successful lead generation formula or an academic conference, a webinar is something which is one of the most buzzing digital trends of the contemporary era. But, all the perks of any webinar goes into vain when there’s no qualified audience available for it. So, if you are going to lead a webinar at any time soon then to ensure that there is a perfect audience for you is quite obligatory. In such a scenario, if you want to entice a remarkable section of people then social media could be one of the finest options!

Yes! You read it right. Social media is not just for communication and promotion. It can be even an integral approach to increase the webinar attendance.

Do you want to know how? Then, just read ahead:

New Face of Google

Change at some point in life is essential. Google, on their verge to embrace change for the better, are aiming to introduce major changes. They are intending to do away with AdWords and DoubleClick, which are among their brands where they will rebrand them to make them easy and simple. Despite them being made simple, they will have some added features to make your experience the best.

AdWords has been a good brand for the last 18 years while DoubleClick is 22 years old. Google flagship in charge of advertising is aiming at reorganizing these brands. The main aim is to make sure that brands reflect what they are meant to be and what their purpose is.

For you to rise to this level using Google, you must first understand about the new brands. The Google AdWords shall now acquire the name Google Ads while DoubleClick and other brands will fall under the Google Marketing Platform. Google Ad Manager will as well be a new brand.

These changes are aiming at catering to consumer expectation, which is growing day by day. They will also increase opportunities for advertisers. Google has developed over the years adopting new ad products and formats, which over time have become more complex for advertisers to use.

Due to these changes, advertisers, as well as publishers, have been on crossroads wondering on the best Google product to choose. The new branding characterized by three buckets aims at making things easier giving publishers and advertisers guidelines on the product they need. This will depend on their goals and aims. Below are new Google brands and their solutions.

The 5 Best Technological Trends for Digital Marketing Campaigns to Look Forward to this 2019

Digital Marketing’s Defining Moments in 2018

Double your Leads. A Smarter Way to do Re-Targeting with your Ads

Why is Trivago’s Video Strategy Winning Despite Being Cringe-Worthy?

The Latest Google Rebranding Initiative Discussed