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The SEO Proposal Template that Wins 80% of Clients

Some of you might be in a hurry and hence may not want to read through this entire post. If you want direct access to the “SEO Proposal Template That Wins You 80% of Your Clients”, get the free download from here. However, I suggest that you go through the article as it’s loaded with important insights, suggestions, and tips to maximize the impact of your SEO Proposal.

How often has it happened that you’ve spent hours working on an SEO proposal for a new prospective client, only for it to result in a no deal?

It can be frustrating and hard to take the time to come up with a customized SEO proposal for each client and then for it to not get the desired response. You ideally would want your SEO proposal to have a high close rate!

Thankfully, there are a few things you can do to ensure your SEO proposal gets the treatment it deserves.

In this blog, I’m going to show you how to pitch your SEO services better so that you get a higher conversion rate

Additionally, I’ll be including a sample SEO proposal template you may use as an inspiration while preparing your own winning SEO proposal.

A goal without a plan is just a wish – Antoine de Saint-Exupery

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Step 1: Pitch Better

If you do a Google Search for the perfect “SEO agency pitch” or “SEO proposal templates for clients“, you get over 3 million search results all claiming to have the magic formula for the ‘perfect pitch’. Being an ex-agency man myself, I can tell you that there’s no such thing. Successful pitches are done by agencies that don’t do one thing extraordinarily well, they do 10 things better than the competition. Here’s what I recommend.

To start with, here’s what a pitch typically looks like from both parties p.o.v.

SEO Agency Pitch

Even a fresh-faced intern can see the difference. I’ve seen agencies put in tremendous effort in developing the pitch. Collecting every scrap of information possible and spending agonizing hours on revision after revision only to lose the pitch in the end. So what’s going wrong? Is data not important?

Hire or Outsource

A competent email marketing strategy is all about adequate orchestration. It is of utmost importance to have a team which can perform all the allocated tasks meticulously and on time.

Many businesses find it daunting to carry out email marketing and make it work because they do not have enough resources for email campaign management and planning. Often, marketers struggle to drive the desired email marketing metrics but to no avail.

Despite spending a huge chunk of money on email marketing, it does not yield them any results. Apart from small and medium-sized businesses, marketers from large sized businesses also face this challenge.

Most of the companies believe that it is better to have an in-house resource and prefer hiring a fulltime professional. Resource unavailability is the biggest hurdle in the field of email marketing, and even if you find a resource, the cost of hiring shoots high up. If you need to hire a full-time employee, make sure to have a pre-employment screening first before hiring one, you may visit the Wonderlic homepage for a pre-employment testing platform.

Therefore, it is better to outsource all your email marketing needs to an agency rather than hiring different professionals for diverse roles.

Here’s an in-depth account of why you should outsource your email marketing needs to a marketing agency and how it can benefit your business.

SEO Client

You’ve started a brand new digital marketing agency and you’re hungry to land your first SEO client. Congratulations, truly.

At this point, you’ve likely been doing killer SEO on your own for awhile, either in an agency setting, as a freelancer, or through an in-house position. You have a great skill set that is valuable for many businesses and you’re confident that you can deliver some results for them.

However…

Owning and operating a new agency isn’t as simple as having technical skills. If you focus solely on your technical prowess or what the service offerings of your agency are, you’re dooming yourself to failure.

Let me tell you a quick story.

A little less than a year ago I started my own lead generation agency. As many of you can relate, I had spent the last 3 years working on inbound campaigns and optimizing the sites of many clients in various different industries. I foolishly believed that my skill set would be all I needed to grow my revenue to 1+ million in the first year.

PPC Marketing

Pay-Per-Click is one of the best online marketing investments you can make for your business. Not only is it a cost-effective way of getting quick entry into the digital space, but it also provides you with handy data about your products/services.

Bing and Google Adwords PPC ads are affordable marketing platforms that deliver fast results. More importantly, they can help you reach people most likely to be interested in your brand – based on demographic data and interest targeting.

According to Google, search ads can increase brand awareness by 80%. So PPC is inarguably one of the best ways to increase your presence whilst driving high-quality traffic to your site. There is also some data to suggest that a PPC visitor is 50% more likely to make a purchase than an organic visitor. So when it comes to SEO vs. PPC, the latter can give you a much better conversion.

There’s no question about whether PPC should be a part of your online strategy. It’s a powerful avenue that will contribute to your business goals and it even works seamlessly with other marketing campaigns. The real question is: who are you entrusting with your PPC management? Despite all the benefits to Pay-Per-Click marketing, there’s also room for error and bad ads can have a negative impact on your site.

PPC needs to be approached with best practices in mind. With the right knowledge and with enough time to fully manage the process. With that in mind, is it better to hire an in-house team or sign up for an agency? Here we look at the pros and cons of both.

Client Retention. Customer Loyalty.

An agency meets their perfect client – They woo the client with fancy proposals, phone calls, promising results – The client is swept off their feet & hence starts a beautiful story of an agency & their client.

However, as is with every story, there are many obstacles & complications in this one too. The biggest complication is if your client wants to break up with you.

Warning Signs to Look Out For

As is with every relationship, an agency’s owner or client manager can innately sense that something is not quite right with the way their client is behaving.

Customer loyalty & customer retention are common issues plaguing agencies in every industry. So here are 12 warning signs that could indicate you might be about to lose a client:

lessons from a marketing agency entrepreneur

It’s no easy task running a successful marketing agency and doing so for 18+ years can take some genius.We spoke to Johan Hedin, the Founder of Marketing Ignite who has been a successful agency entrepreneur from 1998. He shares his perspective on marketing to clients & how to understand and deal with customers.

Have a listen to the podcast interview by clicking “Play” below. Read More

What it takes to run a successful Content Marketing Agency – Interview with Andreea

If you want to hear the podcast version, please click here.

A Brief intro

Andreea is the founder of the School of Content.
She has been in the content writing business for more than 8 years now and started off as a freelancer.
Has started a Content Marketing Agency focusing just on Romanian clients

Figuring out the right content strategy with each client

Understand needs and expectations of the clients clearly and evaluate whether the content is to be written for the purpose of branding, traffic, leads, sales, etc.
Do a thorough audit of all existing content assets and identify any content opportunities & gaps.
Research the market to see how competitors in the same or similar industries are going about their content marketing. Pick & learn from the best.

Formula to remember:

“Within the proposal, a lot of agencies are actually really bad in telling the potential client what they are going to get with their money. They’re not concerned talking about the results.”

“They [the clients] make money but they don’t know why they make money? Or how they make money?”

“There were huge holes in my business model. I really wasted a few months of time, doing that as opposed to going in the direction I am going now. ”

What are the common mistakes agencies make when pitching to clients? What are the common mistakes clients make when it comes to selecting an agency? Learn answers to these and a lot more in an insightful conversation we had with John Doherty, the founder of Credo, marketplace to connect businesses with the right marketing professional.

Watch or Listen to the full interview: (transcript and summary available as well)

Outsourcing Vs Hiring an Email Marketing Agency: Which One is Better?

3 Important Steps New Agency Owners Can Take to Land Their First SEO Client

In-house or Agency: The Best Choice for PPC Marketing

Client Retention Issues: 12 Warning Signs Your Client Is About To Ditch You

Lessons from a Marketing Agency Entrepreneur serving 120+ clients globally

What it takes to run a successful Content Marketing Agency – Interview with Andreea

Why is it hard for agencies to get “Great Clients” & clients to get “Great Agencies”?