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How Automation Dictates the Success of Your Email Marketing Strategies? [INFOGRAPHIC]

When you say email marketing, what you really mean? It is nothing but a strategy to drive conversions. You will subtly use the right messages and context to push your customers forward in the sales funnel, with an ultimate aim to persuade them to complete the purchase.

For this, you need to devise an email strategy for every stage of buying that the subscriber would be in, as that will help them with just the content they want to read at the moment.

However, what makes life difficult for the email marketer is understanding the customer’s buying journey and manually sending appropriate emails at the right time with the right intent.

To make things easier, you need to use email automation, which is nothing but a marketing tool that lets you send automated emails based on certain triggers. It helps in gauging the current mood of the customer and send in emails that connect with them immediately.

How does automation work? Well, the first thing that triggers an automated email is the behavior of the subscriber. There is a goal that is written in the automation algorithm. Once this is ticked off, then the automated email is sent to the particular customer. It is as simple as that.

Marketers have a crazy busy schedule at work – attending meetings here and there, filtering through mailing lists, sending out emails and SMSes to hundreds and thousands of prospects, publishing blog posts, among several other tasks.

You might think you’ve done your part in driving revenue for your company, but on the contrary, you may be wasting your time (or worse, your prospects’) with every email and SMS blast you send out. In this case, your marketing efforts become ineffective, misdirected, and impractical.

Automation in digital marketing solves this disconnect. Statistics say 91 percent of its most successful users agree that marketing automation is very important to the success of their multichannel marketing campaigns. Simply put, automation is any software that automates your marketing tasks in a way that is more organized, personalized, and targeted than traditional marketing.

The Internet of Things (IoT) has slowly started taking over the show. If you have any technical background or you follow the latest in technology, it is impossible that you have not come across the word IoT till date. The Internet of Things (IoT) is going to change the following decade.

Actually, everything will be connected with everything. Yes, your smart watches can now advise you on how to improve your fitness or how and what you should probably eat. Your mobile phone can talk to your door locks and get it locked, in case you have forgotten to do it yourself.

Internet of Things

The Internet of Things (IoT) refers to the connection of smart devices, which are powered by sensors that collect and exchange data to operate as per user’s instructions. The fundamental rule for the Internet of things automation is that all hardware devices of the ecosystem must be ‘smart’ in nature & have WI-Fi capabilities.