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The 7 Biggest Pitfalls of Moving Your Company into eCommerce

In the last decade, eCommerce has reshaped the modern marketing scene. Shopping online has become the new normal for the digital native consumer and Ad-targeting is quickly shifting from our shop windows to our social media pages in an attempt to grasp a new digitally connected demographic.

After Covid-19 shut the doors of many leading brick and mortar retailers in 2020, the number of e-commerce based retailers have only increased, shifting from just 19% in February 2020 to over 35% in just a year.

(Source: The Future Of Commerce)

As trends continue to shift post-pandemic, the return of in-store consumer traffic will majorly depend on the ever-changing growth and development of the eCommerce market and how business leaders handle the demand to create strong direct-to-consumer connections going forward.

As the competitiveness of eCommerce continues to ramp up, the obvious solution may be to join the growing digital train and create a personal CRM app, but before you hang the closed sign on the shop door, it’s time to evaluate the pros and cons of entering the online retail experience. As a side note, here is a list of personal CRM tools you could consider.

Instant Messaging & E-Commerce Marketing

Are you running a small e-commerce business?

If you are, then I’m guessing that you’re working with a freelancer, or you have employees that work remotely.

After all, with today’s technology, it’s more than viable for marketing teams to operate without a physical office. You can use project management platforms to track your tasks, collaborate on website assets with cloud storage, and automate repetitive tasks to reduce human error, etc. You should also look into your communication strategies so it’ll be easier to provide and receive updates from your team. And make sure you use a virtual office from a city like London as that way you can hide your personal postal address and also have a very impressive looking address too.

What these businesses can’t live without, however, are communication solutions that bring the team together and help them accomplish goals as a unit.

If you still rely on emails as your primary communication channel, then your teams are bound to experience bottlenecks as especially when you start scaling your business.

Apart from the fact that employee email accounts often get cluttered, there’s also the issue that emails aren’t “instant.” All these make internal communication in your marketing team more time-consuming, less efficient, and overall unreliable.

In this post, we’ll explore the benefits of instant messaging or IM as an alternative to emails for business communications.

But first, let’s take a closer look at the problem at hand.

Content marketing is everywhere and plays an important role in every business that is present on the Internet. 2019 is here, so let’s take a look at the trends in 2018. Data for this analysis is mainly taken from the yearly research done by the Content Marketing Institute that covers both B2B and B2C marketers.

What’s important to know?

Long form content is valued by marketers, especially in the B2B segment. B2C marketers are more likely to use social media stories for their content. This is linked to their audience as a B2C consumer prefers social network for communication and content consumption.

We can’t talk about business without talking about the budget. 57% of B2C and 50% of B2B marketers are expecting an increase in their budget for content marketing this year which shows it is not going away any time soon.

That being said, content marketing isn’t all about sunshine and rainbows, competition is fierce and there are many traps to avoid. Top 3 issues for marketers during the last year were: changes to the SEO algorithms, changes to social media algorithms and content marketing as a revenue center.

To get the big picture, check out our infographic below!