Bounce Rate Archives - Mondovo Blog

How Great UX = Great SEO

Great UX = Great SEO

If you’ve worked at all on your site’s SEO at any point in the last ten years or so, you’re probably already aware that search engine optimization is always changing. The things that make for great SEO today could be completely worthless efforts tomorrow.

But recently, there’s one trend that can be considered as the most consistent of all – search engines are determining more and more that the sites providing the best user experience should be the ones that rank the highest in search results.

Consider these SEO signals (both good and bad) that prove how important great UX is.

Reduce the Bounce Rate of a Website

Image Courtesy – theafh.net

How does it feel when after putting considerable efforts on creating a solid digital marketing strategy, your website still gets just enough conversions? It simply means that there is something missing from your end and needs immediate attention. However, there’s one metric that can help you understand this issue in a better manner – Bounce Rate.

Bounce rate is the number of users visiting your website but leaving instantly without making any call for action. They are genuine people who are interested in what you are offering, but somehow, disappointed when they visited your website. A high bounce rate means you need to fix the problem on an immediate basis.

Once you’ve found a way to attract people to your website, how do you get them to stay and browse through your products, services, and offerings? The best way that such things can be measured is by having a decreased bounce rate.

Here then are 10 most innovative tips to help you in reducing the bounce rate of your site and convert more visitors.