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5 Proven Ways To Gain Quality Followers On Instagram

With over 800 million monthly users, Instagram has changed from a visual platform to an actionable marketing tool for businesses to reach their potential clients. Using Instagram for business isn’t an option these days.

No matter what your product or service is, you may want to promote it on one of the fastest-growing social media platforms. When it comes to scaling results, most business owners believe that the more followers on Instagram you have, the better.

It seems logical on the surface, but proficient marketers know that quantity doesn’t mean quality. As many brands want to increase the following count faster, they often buy fake followers. However, to convert followers into customers, you need to attract a loyal audience. There’s no need to outsource calculations to understand: quality beats quantity.

To grow your brand on Instagram, you don’t need to spend much budget on running ads. The secret is to keep a focus on attracting quality followers. Thus, nurturing great relationships with your followers is a must.

Here are five proven ways to gain quality followers on Instagram.

The world of digital marketing is changing by the minute – literally. In just 60 seconds, over 3 million posts are made on Facebook, nearly 4 billion Google searches are conducted, and 500 hours of video is uploaded to YouTube.

Many teams feel that chasing the latest trends and posting the type of content that is trending at the moment is the only way to stay relevant in this fast-paced digital environment. And while following the latest trends could get you some instant buzz, more than likely, it will pass as soon as tastes change.

Keeping your company’s marketing content truly relevant and interesting doesn’t mean that you should pursue every trend that passes by. But, that doesn’t mean that you should dismiss them either.

Let’s discuss how you and your team should approach these digital marketing trends and what to do to keep your content marketing strategy interesting, important, and fresh.

If you’ve decided to become a digital marketer or if you wish to lead a digital marketing campaign for your company, you will probably think that the Internet gives you all information you need to start. And it indeed does.

The Internet is full of information. However, you have to be looking at all the right places and rely on all the right sources.

There are incredibly useful online resources about digital marketing. However, they don’t offer you systematized knowledge on the matter. What is systematized knowledge, exactly? – Information derived from observation, study, and experiments that determine the principles or nature of what’s being studied.

When it comes to digital marketing, you’re getting great resources that cover different aspects. However, it’s hard to learn everything when those resources are scattered all over the place.

If you’re a complete beginner, it’s best to start with the books that will certainly have their influence on you later on.

Let’s check out the top 10 must-read digital marketing books that every beginner should read.

In today’s competitive business landscape where everyone claims to be a ‘wizard’, ‘specialist’ or an ‘expert’, it can be extremely difficult to carve out a name for yourself and become a key influencer in your niche. We spoke to Leonard Kim, Managing Partner, InfluenceTree to understand why personal branding for agencies is an important area that shouldn’t be overlooked.

Have a listen to the podcast interview by clicking “Play” below.

Your About Me/About page is the face of your brand. Besides the homepage, it’s arguably the second most visited page on your site. This is because people want to see the human side of your business and connect with what your company does. Building this relationship is critical to keep people engaged.

Browse the About pages of your favourite sites and consider how you feel about them. Are they inviting? Do they seem casual yet professional? Effective About pages balance the formal and informal to create a humanistic and relatable page. Let your personality shine by looking at these nine styles and real-world examples to help get you started.

Summary:

Bala interviews Rodger Johnson, the founder of SociallyRelevant.us. Rodger is a social media consultant & a communications strategist. He is currently pursuing his Doctorate on this subject.

Rodger has moved from various lines of work to choose the field he loves now. He shares his story on how he started out and what he has learnt from this field of work. From various tips on how to run a Social Media Command center, to the important metrics that need to be measured in social media marketing, are shared in this interesting conversation.

Navigating the Trends: How to Keep Your Content Marketing Strategy Fresh

Why is Personal Branding Important for Agencies – Interview with Leonard Kim

Creating an ‘About Us’ page? 9 components you might want to include.