Ephemeral Content Development: How to Utilize FOMO Strategy in Brand Marketing
With its soaring active user count, Instagram has become the hottest social media property. And a lot of the platform’s growth can be attributed to the rising popularity of ephemeral content. As more and more people gravitate to both creating and consuming this type of content, brands have also jumped on the bandwagon.
If you haven’t crafted an ephemeral content strategy yet, this article serves as a guide to how you can use the trending format to grow your brand, and ultimately, your business.