content marketing Archives

5 tips for developing a customer-centric SEO strategy

Focusing on search engine optimization is one of the most important aspects of running a website today. It involves a variety of different strategies, including on-site optimization, content creation, and more, that make your website more visible on relevant search engine results pages (SERPs).

You need to ensure that your SEO strategy is customer-centric and geared towards their needs. In this article, we’re going to outline how you can do just that.

Let’s get started.

Publish high-quality content your audience needs

Content marketing is the process of publishing website material, like articles or videos, in order to stimulate interest in your brand or products. It can also help you to boost your SEO in several ways — for one, it gives you more opportunities to target relevant keywords. And, secondly, it shows off your expertise. Google wants to send its searchers to the most reliable and accurate sources of information possible. So, if you show off your expertise through your content, you’ll get an SEO boost!

When determining what types of content you should create, make sure you’re covering topics that are closely related to your business. For instance, if you have an e-commerce website, you’ll want to engage in content writing for ecommerce websites specifically catering to that niche. This will help to ensure that you draw the right people to your website.

Let’s break down a few different types of content with examples for inspiration.

How-to guides

How-to guides should walk your website visitors through a process step by step. Think about what questions or pain points that people have about your niche. Writing how-to guides that address them is a great way to draw people to your website and help them out in the process, building trust with them and potentially leading to them spending money with your business.

For inspiration, let’s take a look at a good example of a how-to guide.

Content marketing involves developing content such as blog posts, guides, or videos and publishing them on your website to get people interested in your brand and the services you offer. It is one of the most effective strategies you can use to attract more leads for your business.

So, in this article, we are going to look at the different content marketing techniques you can use to generate more leads through your website and reach your sales goals.

Drive traffic to your site by answering your audience’s questions

One of the best ways to reach your target audience — especially through search engines — is by creating content that answers the questions they’re already asking. This means your content should be answering queries that are relevant to the products and services you sell, or to your industry overall.

One way to find these questions is by going through the queries that people send to your customer service team so you can have a better idea of the problems that your customers are facing. You could also join social media forums like Reddit or Quora and look out for spaces where people are discussing topics that relate to your business or niche.

Let’s take a look at some businesses that are already using this tactic to reach their target customers, generate leads, and make more sales.

Do you know that there are over 570 million blogs on the internet, with 7 million + blogs being published every day?

Blogs allow creators to connect with their readers on a more intimate level and share thoughts or opinions from a personal standpoint. You can also offer a “comments” section where readers may engage with the author by asking questions or expressing their thoughts.

This is probably one of the biggest advantages of blogging. This interaction, if maintained properly, can skyrocket viewers’ engagement and encourage them to keep coming back for more.

This ability to hold viewers attention and present a flexible communication platform has made blogs a crucial part of modern-day marketing as well. This is especially true for eCommerce stores as their entire business model is based on attracting qualified traffic to their websites.

Content marketing is arguably an empowering medium to target and engages the right audience.

Though content marketing has been impactful, marketers still grapple to find the suitable content to strike the right chord among their prospects and target audience. Simply churning out volumes of the content does not serve the purpose of attracting the right customers. The success of a content marketing strategy lies in identifying the exact needs of the audience and delivering content to them through the right medium.

Due to the high volume of content availability, some pieces may get lost and never see the light of day. So what kind of content can help attract the maximum number of prospects?

Interactive content takes charge of this aspect and ensures to provide marketers with supercharged results.

Undoubtedly, interactive content is a driving force for marketing strategies. So let us delve into its intricacies and know how it can help businesses boost their conversion rates.

Today, it’s a common practice for a business, no matter how big or small, to be actively present on social media. Some businesses even have several social media accounts to maximize their social media presence and exposure by posting brand content.

A Quick Intro to Brand Content

Brand content is content linked to a brand and represents a brand’s values, core message, and has the following characteristics:

Focus on the brand’s values. Rather than putting a product first, brand content is mainly focused on what a brand represents. This is one of the aspects that make brand content so memorable.
The main goal is to generate conversion. Since brand content seeks to have an impact on the target audience, it aims at increasing conversion rates as a result.
Added value for the audience. Another goal of the brand content is not just to represent the values of a brand but to bring value to the target audience as well.

It is important to remember that brand content is NOT product-oriented and NOT invasive. The purpose of creating brand content is for the target audience to consume it voluntarily and to help a brand stay recognizable and competitive in an increasingly saturated market.

Brand Content: Crunching the Numbers

Besides using brand content to stand out from the competitors, businesses invest in brand content for a number of important reasons:

branded content is 22 times more engaging than display ads
investing in brand content results in 86% brand recall
consumers are 14% more likely to check out a brand that has brand content
brand content is crucial for social media campaigns, with 74% of brands supporting this claim

It all sounds very easy appealing until you start writing your brand content, which is the most challenging part. There are a lot of temptations, including over-advertising your product or putting your ambitions before

So, to make the process of writing brand content more planned and organized, let’s take a look at our step-by-step guide.

It’s easy to lose track of time and projects when you are managing your content marketing projects or any project as such. But with a project management tool, things become somewhat easier. You need to access to project management tools to keep your projects on track, but before we get to what are the best tools and how tools can be helpful, let’s first have a look at content marketing in general.

As we approach the end of the year, here are the content marketing trends that will continue to stay always:

Keep your content ready for voice search
Content marketing and artificial intelligence
Collaborating with influencers for content marketing

While content remains relevant to marketing, we need to take care of how content is created and distributed. Marketers need to take care of their content marketing strategy. Think about it: creating a blog post that grabs organic traffic and has links to your product or services will always help in generating leads with time.

Creating content should probably interest your audience to read. There may be many content marketing challenges and from my experience, some of the biggest reasons why content marketing projects fail include:

No content in the pipeline
Tracking deadlines
Coordinating workflows
Managing resources
Bottlenecks in the content creation process
Communicating with team members and stakeholders

Pertaining to the reasons behind the failure of content marketing projects, adding a project management tool to your content marketing efforts can solve a lot of these. And you should also consider using a top-quality work management platform for your business, as that helps hugely.

Content marketing vs inbound marketing, what a great debate between the two!

Even the experts are struggling to differentiate them or point out which one is better than the other.

Well, if you are one of them, who have heard or known about these two marketing strategies, you should probably be wondering the same.

Before we dive into answering the questions, let’s understand what each one of them means and their approaches to help support the answers.

Without further ado, let’s jump right into the details.

Acquiring a new customer costs five times more than keeping an existing one, according to a report by Invesp, and when businesses increase customer retention rates by 5%, they boost profits by 25-95%.

To create successful customer retention campaigns, businesses should consider where customers are in the sales funnel and market with personalized information.

Digital marketing agencies can be a helpful option for companies who have fewer resources to create a campaign on their own.

In this article, we share strategies to help you resell your current customers. You can use the information to build a marketing campaign that focuses on increasing your retention rates.

Content marketing is an entire mood! As profitable and marketable as content marketing is, however, there are lots of people who fail at it.

Tired of failed content marketing campaigns? Perhaps you need to get a better grip on content marketing statistics, as proper usage of statistics is the key to success in the world of content marketing.

In this post, I’ll let you in on some of these crucial statistics which are essential for your brand’s success in content marketing. This way, you are better guided on the steps to take in your next content marketing campaigns. Sounds good?

Let’s get all the juicy statistics!

With the first half of 2019 already over, one thing about content marketing that has become quite sure is it’s going to become more and more important to digital marketers.

While many companies are still contemplating its effectiveness, the content marketing tools, channels, and strategies are continually evolving to create a bigger and better impact in the digital domain.

As you can see from the image, only 37% of B2B marketers invest in a proper digital and content marketing strategy, while others are still lagging in some way or another. Content marketing improves customer engagement and helps in conversion. It is the most efficient form of marketing that works today.

So, before you start marketing your content, you should know what are the latest content marketing ideas and how to implement them in your content marketing strategy. In this post, we will try to find the answers to these questions.

#1. Create Relevant Content

The first suggestion that you’ll ever get from any content marketer is to create original and relevant content. Take inspiration from your competitors, but generate your own ideas. If you cannot produce unique ideas or content, hire a consultant or an agency that can help you with fresh and meaningful content for your marketing efforts.

Remember that your audience is smart, and they would not fall for anything that looks like clickbait. If you want to build and improve trust amongst your customers, you need to be consistent and develop content that they want to read.

A lack of relevance in content can drive away more than 80% of your audience. Being in 2019, you need to figure out ways to make your content more personalized so that your audience can connect to your brand easily.

5 tips for developing a customer-centric SEO strategy

Publish high-quality content your audience needs

How-to guides

5 ways you can use content to generate more leads for your business

Drive traffic to your site by answering your audience’s questions

6 Reasons Why Your eCommerce Store Needs A Blog

How To Use Project Management Tools For Content Marketing