Are you struggling to get people to comment on your blog posts? Are the number of comments on a blog post a reflection on the quality of the blog post?
Sameer Panjwani answers these questions and offers his perspective. Blog comments may not be a great benchmark. Watch the video to learn more.
If you have any follow up questions or requests for future video topics, do post them in the comments section below.
The internet has become a junkyard for content marketing. One too many people create content just for the sake of having content. Very few do it for the real reason you should be doing it, that is to offer value.
Sameer talks about “what” kind of content you should be creating and “how” you should go about it.
Content creation and content marketing should be a strategic process. It shouldn’t be random and definitely not impromptu. The more well thought-out your plan is, the higher the chances of making content marketing work for you.
It’s no easy task running a successful marketing agency and doing so for 18+ years can take some genius.We spoke to Johan Hedin, the Founder of Marketing Ignite who has been a successful agency entrepreneur from 1998. He shares his perspective on marketing to clients & how to understand and deal with customers.
Have a listen to the podcast interview by clicking “Play” below. Read More
If you want to hear the podcast version, please click here.
A Brief intro
Figuring out the right content strategy with each client
Formula to remember:
It’s hard getting the attention of your target audience, what with the number of competing products and ever growing mediums of communication these days. Your audiences have too many options to choose from, they have ads barging in at them from all sides and they don’t really choose products any more based on just the ads they see. Ads are no longer as effective as they used to once be and moreover, the trust of a consumer is not easily earned via ads. This is where something like influencer marketing can help. Getting influential opinion leaders in your line of work to talk about your product or service, directly or indirectly, can really go a long way in helping you reach out to the right audience in a much more effective way than traditional ads.
Given the importance of this space, there have been a few agencies who have chosen to specialize in this field. We decided to interview Nick White, the co-founder of Silkworm social, who runs one such agency that specializes in influencer marketing. He had some interesting things to stay about what his agency does, how they go about it, how influencer marketing really works and he also shared some success stories that can be great take-aways for you. Read More
Mondovo’s Keyword Research tool allows you to generate a list of relevant keywords from a set of keywords or URLs you enter. It consists of 2 sub-tools viz Keyword Research & Content Ideas. The Keyword Research tool helps with the following:
We will discuss in detail about “Content Ideas” in the later part of this tutorial. For now let’s focus on “Keyword Research”. Getting started with the Keyword Research tool is an easy task and is explained in detail in the following steps:
Step 1:
Login to your Mondovo account and select Keyword Research (under SEO Tools) from the left menu. In case you’re a new user, you can create a new Mondovo account in less than 2 mins.
Mondovo’s Website Audit Tool allows you to inspect every micro level aspect of all your website pages and chalk out strategies to address the same thereby increasing your SERP rankings and visitor conversion rates. Some of the issues that you can tackle with our tool are:
Getting started with the Website Audit tool is an easy task and is explained in detail in the following steps:
Step 1:
Login to your Mondovo account and select Website Audit (under SEO Tools) from the left menu. In case you’re a new user, you can create a new Mondovo account in less than 2 mins.
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