digital marketing Archives - Page 3 of 6

The Top 4 Content Marketing Trends to Expect in 2019

The concept of content marketing is changing with each passing day. With the emergence of new strategies, technologies, and ideas, the world of content is on a consistent rise. Hence, 2019 is expected to come up with some innovative content marketing trends. In fact, it is being estimated that the content marketing industry is here to stay for a significant period of time more and it might become worth more than $ 400 billion by 2021!

With such a continuous growth of content marketing, businesses are approaching towards the process to optimize content in a pretty mature way. The content marketing experts believe that this scenario is going to be even better in 2019. Some effective content marketing trends and strategies are going to rule.

What is going to be such excellent content marketing trends in the coming year?

Let’s know!

HTTPS

You use the internet for everything, right? It is common knowledge. We all do that. Finding out potential competition? Do a Google search. Feeling the need to remodel your home? Google it. Want to buy a book you can’t get in real stores? Internet. Like I said, everything!

In the midst of your internet experience, you might have noticed something but chose to ignore it. If you have ever waited for your site to load, you might have looked at the URL bar and noticed that the sites you visit generally fall into two categories: one has an “HTTP” written on it, while some other site might have had an “HTTPS”.

At face value, these things would not matter. In fact, why would they even matter? You are browsing the internet for information, or for making a purchase, the HTTP and HTTPS are the least of your concerns, right? Well, kind of. These “protocols” are irrelevant, but they are important.

The HTTP and HTTPS protocols are important. They are related to website security. For regular folk, it can determine the authenticity of the site, and for site owners and digital marketers, having a correct (Spoiler Alert, it’s HTTPS) protocol can boost your traffic and sales considerably.

Today, I will be writing about the SEO advantages of using HTTPS. But before that, we have to begin at the basics.

Mobile phones have become a major search tool among consumers. Today, it’s common for customers to find out about a brand through ads while they’re browsing on their mobile device. If the ads are effective, the people viewing them are likely to convert as buyers. Indeed, mobile ads have great potential in giving your business a high return on investment.

With billions of smartphone owners, it also follows that we’ll be seeing widespread use of these devices. More and more people are relying on their mobile device to search for information, shop, or stream content. Thus, you might want to leverage the power of serving your company’s advertisements via mobile.

But first, you have to familiarize yourself with the different approaches in using mobile ads. With the right strategy in mobile advertising, you can tailor how, when, or where consumers will see your ads in their smartphones.

The featured infographic contains a lot of positive outlook for mobile advertising and should give you a good head start in planning your campaigns.

Domination of Mobile Ads

[Infographic] The Role of Digital Marketing in Business Development

Independent of what numerous customary organizations may accept and embrace, computerized promoting has produced to be the need of great importance. It has ended up being the fixing without which any showcasing effort does not have the coveted flavor to blend the craving of a potential gathering of people.

This thorough and careful infographic by Contentualize features on the significance of this indispensable instrument and the job it plays in producing ROI’s, driving activity, lifting deals, thus considerably more to advance organizations of today. Organizations which as of now have an online nearness are reinforcing their showcasing systems, and rest are quickly directing their plans of action to guarantee similarity with the expeditiously developing computerized world.

Rather than this, prior independent ventures were centered around contending inside the nearby market. Globalization and digitization have prompted the development of both, ubiquitous chances and inescapable rivalry. Other than viable computerized showcasing thoughts, organizations need to think of systems to have a tolerating effect on their group of onlookers.

The best way to survive the present merciless rivalry is to pro that opposition and embracing a powerful advanced promoting procedure gets you a bit nearer to accomplishing it.

Digital Marketing

How to Successfully Integrate Direct and Digital Marketing

The integration of direct and digital marketing is a recent challenge that has many people choosing sides instead of embracing the merge.

The primary reason for this negligent behavior is not arrogance but rather misunderstanding.

Here are 4 tips that we came up with to show how the integration of direct and digital marketing can help boost sales, conversion rates, and overall success.

Are you struggling to create viral Facebook videos? How well are your videos performing on Facebook? Are you getting much traction with your Facebook videos? Do your videos go viral on Facebook?

These are just a few questions to consider as we go down this article.

Facebook videos have taken over the digital marketing landscape in recent years, with nearly every marketer investing and using video content to grow their business.

Startups companies, B2C, and B2B marketers, etc, are using video marketing in their digital marketing strategies and they are going viral with their video content marketing campaigns. However, inasmuch as some marketers are able to make videos go viral on Facebook, many others are struggling to create viral Facebook videos. Why not check out a viral video like this Jimmy John Shark video here and know the reason how it went viral?

The truth is that you’re one of those marketers who is struggling to create viral Facebook videos. In that case, this article is for you.

Website Builder

So, you intend to build a website, and you’ve decided to use a website builder. Perhaps you don’t know any coding and don’t want to hire someone to do it, or perhaps you just want to spend as little time as possible on the setup phase. Regardless, your mind is set.

But which website builder is right for you? You want to rank as well as possible and get a lot of organic search traffic, but you’re not sure which option to choose. There are plenty of options out there, and the features are all broadly similar. It’s tough to tell how they differ for Search Engine Optimization (SEO).

In this piece, we’re going to look at the technical elements that affect SEO, look at how some major website builders compare, and identify the best option website builder for the typical user.

Email marketing is one of the easiest and most effective methods to reach potential customers. And, with an ROI of $44 for every $1 spent, it’s great for your business, too. That’s why most marketers include it as a part of their marketing tactics, and you probably should too. However, there’s a chance you might miss out on utilizing the long-term benefits of email marketing.

If you’re into sending out a newsletter or promo emails or maybe even both to your customers, it’s just not enough. There’s a whole array of different email types out there that can be really effective for your business and which will help keep your customers engaged and interested.

To help you get started, check out this infographic 7 Emails B2C Businesses Should Send. And here are two examples from the infographic to give you some inspiration.

Increase Your Websites' Trust

When business owners are building their company’s real-life reputation, the first thing they look to achieve is signals of trust. However, many don’t treat their company’s website the same way and wonder why they are struggling to convert website visitors into clients. That’s where trust signals play a vital role in how well your website performs. It’s the little things that showcase the fact that you’re worth someone’s time.

What do you look for in a company whose services you’re enquiring about? The highest on people’s list are the obvious things like, where are they based? Do they offer the service I want? And finally, can I trust them to deliver that service? But, how can you portray your trustworthiness on your website? There are many ways, although, a few of them are much more intuitive and easier to implement than others. Online marketers recommend accreditations, testimonials, case studies, awards and press coverage as an important part of website design. Read More

Why Customer Experience (CX) is the Future of Digital Marketing

In the recent years, it has become quite clear that all successful marketing strategies aim to please the customers. Their voices are the ones that shape the market, establish brands, and directly influence sales, so it seems logical that marketing efforts should work towards improving their experience.

So, what does a CX-focused plan consist of? How do you ensure optimal customer experience through marketing? Why is CX actually the future of digital marketing? Those are all questions we will try to answer in this article. Let’s get going.

The Top 4 Content Marketing Trends to Expect in 2019

The SEO Advantages of Using HTTPS

[Infographic] The Domination of Mobile Ads: Statistics and Trends

[Infographic] The Role of Digital Marketing in Business Development

Digital DIY: Which Website Builder is Really the Best for SEO?

[Infographic] 7 Emails to Entice Your Customers

5 Ways to Intuitively Increase Your Websites’ Trust

Why Customer Experience (CX) is the Future of Digital Marketing