email marketing Archives

7 Reasons to Test Every Email Campaign Before You Hit Send

Email campaigns remain a cornerstone of online marketing, and the numerous statements of email being a dying communication tool have, at least thus far, proven entirely unfounded. From the most prominent brands to the smallest boutique businesses, there’s still no better way to reach an audience that has actively consented to receive promotions from you than directly in their inbox. Indeed, email still usually outperforms social media marketing in terms of sealing the deal and so warrants every bit as much time and effort as ever before.

Of course, if you’re going to the trouble of sending an email out to your audience, you must be confident it will perform. A broken email will not only lead to no sales, but it might set you back further than where you started! Therefore, it’s imperative to test emails before they reach your subscribers’ inboxes, and here’s why.

1. There are Hundreds of Email Viewers Out There

When most email marketers think of email, they tend to consider Gmail and Outlook. However, there are hundreds of ways to interpret a given email. Different webmail platforms alone account for dozens of different ways to display communications, then you’ve got all the free email services, corporate email addresses with their security features, and more.

Indeed, there are so many different viewing tools out there that it might be impossible to create an email that looks the same no matter how the recipient views it. However, it’s vital to ensure that an email looks as good as possible to as many people as possible.

While other marketing channels keep showing up, making a lot of noise before gradually disappearing, email continues to be the go-to channel for digital marketers. With the potential to generate $40 for every $1 spent, a number that far outweighs its nearest rivals, it’s no surprise that a well-stocked, carefully-curated email list is the ultimate prize for ecommerce marketers everywhere.

Source

But while we all want an endless source of targeted and highly engaged email subscribers, a lucrative goose that lays golden eggs of revenue, actually building a great email list is much easier said than done.

In this article, we’ll discuss some email list-building best practices, learn what you should avoid during the process, and present some useful, easy-to-implement tactics for getting your list off the ground and crafting it into the revenue-driving machine that it promises to be.

But first, let’s cover a few basics.

Acquiring a new customer costs five times more than keeping an existing one, according to a report by Invesp, and when businesses increase customer retention rates by 5%, they boost profits by 25-95%.

To create successful customer retention campaigns, businesses should consider where customers are in the sales funnel and market with personalized information.

Digital marketing agencies can be a helpful option for companies who have fewer resources to create a campaign on their own.

In this article, we share strategies to help you resell your current customers. You can use the information to build a marketing campaign that focuses on increasing your retention rates.

Email Marketing

Every once in a while, some email subscribers end up straying. However, with active email accounts expected to hit 5.6 billion by 2019, digital marketers need to think of ways to tap email marketing and reconnect with lapsed customers.

Findings also reveal that 80% of business professionals believe that email marketing increases customer retention and acquisition. While not directly, this fact does have implications for businesses who are looking to win their lost customers back. After all, retaining old customers is more cost-effective than finding new ones.

In modern times, inboxes are extremely crowded with marketing emails. In 2018, 281 billion emails were sent and received each day. This number will shoot up to 347 billion in 2022. On average, the email performance based on key metrics are as follows:

Open rate 92%
Click-through rate 69%
Unsubscribe rate 17%
Click-to-open rate 10%
Bounce rate 06%

Cleverly written emails can improve the click-through rate and click-to-open rate. Email marketing can help you rekindle your relationship with estranged customers and turn them into loyal patrons. Here’s how:

It’s time to get controversial: SEO might not be right for you.

This is difficult to imagine, considering how heavily SEO is pushed from all sides. But, it’s not always a practical solution. It may be a great recommendation in many cases, but possibly not for you. Let’s take a look.

When you say email marketing, what you really mean? It is nothing but a strategy to drive conversions. You will subtly use the right messages and context to push your customers forward in the sales funnel, with an ultimate aim to persuade them to complete the purchase.

For this, you need to devise an email strategy for every stage of buying that the subscriber would be in, as that will help them with just the content they want to read at the moment.

However, what makes life difficult for the email marketer is understanding the customer’s buying journey and manually sending appropriate emails at the right time with the right intent.

To make things easier, you need to use email automation, which is nothing but a marketing tool that lets you send automated emails based on certain triggers. It helps in gauging the current mood of the customer and send in emails that connect with them immediately.

How does automation work? Well, the first thing that triggers an automated email is the behavior of the subscriber. There is a goal that is written in the automation algorithm. Once this is ticked off, then the automated email is sent to the particular customer. It is as simple as that.

There’s no doubt that email is one of the most profitable channels for online businesses. In fact, according to the National Client Email Report by the DMA, email earns nearly $4 for every $1 invested in it.

With an ROI like that, it’s important to have a good email strategy in place. And that starts with building a quality email list.

Many online businesses and retailers go for opt-in forms to capture emails from visitors on their sites. However, not all opt-in forms are created equal, and it’s important to look at the data to know if you’re following the best practices.

Omnisend – ecommerce email marketing solution – analyzes their customers’ data and launches reports every year. At the end of 2018, it was the data from over 7200 brands, mostly from the United States, the United Kingdom, and other English speaking countries.

The e-commerce email marketing infographic reveals the insights on promotional newsletters, automated emails, Black Friday promotions as well as list building means.

Let’s take a closer look at Omnisend findings regarding opt-in forms. Which form has been shining the brightest?

Hire or Outsource

A competent email marketing strategy is all about adequate orchestration. It is of utmost importance to have a team which can perform all the allocated tasks meticulously and on time.

Many businesses find it daunting to carry out email marketing and make it work because they do not have enough resources for email campaign management and planning. Often, marketers struggle to drive the desired email marketing metrics but to no avail.

Despite spending a huge chunk of money on email marketing, it does not yield them any results. Apart from small and medium-sized businesses, marketers from large sized businesses also face this challenge.

Most of the companies believe that it is better to have an in-house resource and prefer hiring a fulltime professional. Resource unavailability is the biggest hurdle in the field of email marketing, and even if you find a resource, the cost of hiring shoots high up. If you need to hire a full-time employee, make sure to have a pre-employment screening first before hiring one, you may visit the Wonderlic homepage for a pre-employment testing platform.

Therefore, it is better to outsource all your email marketing needs to an agency rather than hiring different professionals for diverse roles.

Here’s an in-depth account of why you should outsource your email marketing needs to a marketing agency and how it can benefit your business.

Are you desperately trying to improve your website traffic but can’t figure out a way to achieve that aim? Have you tried to make your website more appealing only to see your effort go nowhere? Do you want to know how you can boost website traffic effectively within a few weeks?

If you have silently nodded your head in agreement to the above questions, you are not alone. There are millions of website owners like you who want to attract traffic to their site but don’t know where to begin.

In this blog post, we will reveal four effective strategies that can help you to boost your website traffic without any content modification.

#1. Build a Social Media Presence

Social media is the most effective platform to gain recognition online, build a community of like-minded individuals and also improve the bottom line. However, not many business owners leverage from social media to promote their services.

There’s no doubt that times are changing in digital marketing. The video is more popular than ever before, augmented reality will soon be integrated with social media, and predictive algorithms are making it easier for businesses to optimize their marketing budgets.

But one thing remains the same: Email marketing continues to be the best way for businesses to reach their customers. In fact, 90% of emails reach the right person’s inbox, making it 5x more likely that a company’s email will reach their lead or customer through email than via Facebook.

While email is still the most reliable way for businesses to engage with their customers, there are still a number of changes underway. Brands that keep up with these changes will be prepared to utilize email as effectively as possible.

Here are 5 of the top email predictions for 2019:

7 Reasons to Test Every Email Campaign Before You Hit Send

1. There are Hundreds of Email Viewers Out There

How to Build a Lucrative Email List Quickly and Efficiently

Email Marketing: 8 Ways to Reconnect with Lost Customers and Make Them Stay

How Automation Dictates the Success of Your Email Marketing Strategies? [INFOGRAPHIC]

The Best Performing Opt-in Forms of 2018

Outsourcing Vs Hiring an Email Marketing Agency: Which One is Better?