google ads Archives - Mondovo Blog

Head Keywords

These are keywords that consist of one word and represent large categories. One-word searches like “cars” or “bugs” are searched millions of times a month.

The search intent behind these words can mean just about anything, so they are typically phrases that are not pursued because the conversion rates are extremely low.

5 Common Google Ads Mistakes That Can Wreak Havoc on Your Campaigns

As a Google Ads consultant by trade, much of my time is spent auditing and optimizing poor-performing accounts. In short, I tend to encounter many of the same Google Ads mistakes time and time again. And 90% of the time, they’re common mistakes can be fixed in just one or two clicks.

Call it a “mistake” or just simply not knowing, there are many features to Google Ads that can hide beneath the surface. Simply being aware of certain settings and options can help you actualize a more efficient and successful PPC campaign, which is the name of the game with Google Ads.

To help you get the most out of your Google Ads account, below I share five of the most common Google Ads mistakes I find on a regular basis.