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100 Awesome Tips to Create Path-Breaking Content

Content is the pillar on which a content marketing strategy pivots. Creating avant-garde and audience-centric content is the best way to earn worth and leadership in a niche.

Let’s find out how to avoid creating fluff that no one cares about and create content that’s close to being revolutionary:

Strategic Tips

1. Share your personal experience. A narrative about what you have learned or achieved helps put across a unique perspective about a topic.

2. Fix a goal for content creation before starting – the strategy helps prevent thin content. Decide if you want to create awareness, drive engagement or get conversions.

Content matters a lot on the internet because people go online specifically to get new information and discover knowledge in all areas you can imagine. Anyone who is building a website or doing a digital marketing campaign should know that more than just any content you have to come up with quality and relevant content.

The kind of information you share should resonate with your audience and give them the needed information that will help them improve their lives or help them get to know more about your products and services.

Presently, content on the internet comes in many forms but videos are predicted to reign supreme in the next years to come based on current statistics.

If you are a digital marketer you have to factor in video marketing in your campaign because users prefer this medium over any other content type. Use video to build an effective campaign that will help consumers know more about your products and services.

Two popular video types that digital marketers use are demos and explainer videos. Demos show exactly how a product is used. Customers will be able to see the relevance of the product or service in a specific area on their lives and will be motivated to purchase it.

Explainer videos point out the benefits of products or service and can give users further information on such things as customer experiences or how the products are made. Recent video marketing statistics have shown that video is always a good way of building engagement with your audience and motivating them for any call to action.

[Infographic] Video Marketing: The Future of Content Marketing

4 Reasons Why No One Is Reading Your Content?

A study conducted by DejanSEO found that four in five people skip over content just to read the relevant sections which interested them. That’s a significant percentage of people that barely skim over your written content.

We now live in an era where most readers like yourself are lazy.

Pure simple fact.

We want the answers upfront to our query. If we want an answer to something, our instinctive nature tells us to hop onto Google and ask Google the question.

We then get presented with a whole string of search results but what really matters is the first top 3 results. Let’s say we click on the first one… and begin by reading the title and then the first paragraph. If the answer is within the title, then great! My search query has been answered and I don’t need to read the rest of your content. But on the other hand, if it’s not there then I’ll be (somewhat) forced to read further just to gauge out the answer. And it could be daunting.

The truth is, most authors don’t know how to write for their website. They focus mainly on writing for the search engines and what they fail to realize is the fact that they should be writing for humans. Yes. Both you and I are regular consumers of content, on a daily basis.

The amount of strain content causes for the average human soul is horrendous. That’s if we can’t find the answer within your content. So why should we stay on and read your content if it’s not interesting… at all?

Content marketing is meant to elicit an interest in a brand with the help of online materials such as blogs, videos, infographics, and other audio or visual pieces. Many companies forget that optimizing their content marketing materials through an SEO (Search Engine Optimization) lens can greatly improve the organic search profile of a brand.

Benefits of Content Marketing

To put this in perspective:

Content marketing consists of broad and holistic marketing practices
SEO is more technical and has a narrower focus (organic search results)

With this in mind, let’s see how a content marketing strategy connects with SEO, and consider the following tips.