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Incentive-based Marketing – Let Your Instagram Followers Do The Work

There are some really amazing ways to engage your Instagram followers and turn them into a marketing force for your business – all while rewarding them for their efforts! Here is a great concept to get you started: Incentive-based marketing.

What Is Incentive-Based Marketing?

Incentive-based marketing is a type of marketing that rewards people for taking certain actions. For example, you might offer a discount to customers who share your product on social media or give a freebie to the person who leaves the best review on your website.

This type of marketing is effective because it encourages people to take action and promotes your business at the same time. And, when done correctly, it can create a sense of loyalty and community around your brand.

How Does It Work?

Incentive-based marketing is an incredible way to provide your followers with value and also get them to engage with your brand. It’s a win-win!

If you have anything unique to offer your customers as a brand, then you already have the potential to take advantage of incentive-based marketing.

Image Source: GIphy

For example, if you’re a jewelry company, you could offer a discount to customers who post a picture of themselves wearing your jewelry and tag your brand. Or, if you sell skincare products, you could give away a free travel-sized product to anyone who leaves a review on your website.

Simply enough, even if you’re an affiliate marketer, you could reward people for signing up for your email list or following you on social media.

The options are endless – it just takes a little creativity to come up with the right incentive for your brand.

Over the last few years, consumer behavior has changed. For local businesses, having a good restaurant, a cafe or a comic book shop isn’t enough to attract more customers. It’s important to spread the word about your business online as a business’s online reputation impacts customer purchase decisions.

One BrightLocal report says that 90% of customers use the internet to find a local business,

82% read online reviews for local businesses, and the average consumer spends around 14 minutes reading reviews before making a decision.

Today, over one billion people are active on Instagram every single month and 90% of them follow at least one business on the platform, so it’s more likely your local customers use Instagram, too. Thus, it’s no wonder that Instagram is testing the local business profile feature to help local businesses attract their customers in-app. And if you want to make the most out of Instagram, let’s find out what is an Instagram business profile and how to use it for local marketing.

It’s pretty common knowledge that Instagram is one of the most powerful platforms for promoting products and services. With that in mind, many businesses choose it as a helpful marketing tool that:

increases engagement;
boosts brand exposure;
brings more your traffic;
gives a competitive edge;
improves communication with the target audience;
makes advertising easier;
increases conversions;
and more.

If you want to bump up your business, try doing so by means of Instagram as a marketing channel. It may become your new source of relatively inexpensive yet high-quality leads.

Still, launching a business profile and posting to Instagram is not enough. It is also important to keep up with the latest updates and understand the algorithms to reach more audience, ensure more visibility, increase engagement, and make your page more effective overall.

If you get a clear understanding of the algorithms, you’ll be able to use them to your benefit and grow the account. Before deep dive into the topic, let’s consider how the algorithm actually works.

It can estimate how many users like a certain post. If a publication receives lots of comments and likes, it’s going to appear earlier in the feed. Thus, it is important to ensure high-quality and engaging content, so that your target audience would like to engage with it.
It can define relationships between Instagram users. Responding to the post comments gives a clear signal to Instagram that you’re actively engaging with your followers. Then, your posts will appear more often in their news feed.
It shows newer posts first. It’s still not exactly chronological, but posting on a schedule will give you more chance to appear earlier in the user feed.

The algorithm is known to have been changing, but that’s to the best of our knowledge. Along with that, there are other important Instagram news and upcoming features that could help you use the social network’s algorithm to your benefit.

Social media is huge as it has grown faster than the internet itself.

Social media giants such as Facebook and Instagram have millions of users worldwide and they are growing with every passing second. The data suggests that the number of active Facebook users was at a whopping 2.38 billion in 2018 whereas the active user-base of Instagram has also touched the mark of 1 billion in June 2018.

The data shows huge numbers in favor of both the platforms but we have to understand that all the active users are not just individuals who like to post details about their daily activities.

Many profiles on social media platforms are self-employed professionals, part-time/full-time bloggers, and business organizations. Social media platforms are presenting good business opportunities by extending their reach and marketing their products and services.

Since almost every business has its presence on social media, it is vital for businesses to keep themselves relevant by consistently updating the audience about their marketing campaigns, CSR activities, and other corporate initiatives.

However, posting content on social media can be frustrating as it is not easy to create different types of content for diverse platforms and facing a creative block is considered normal.

This is probably not the reason you are reading this post. Don’t worry! Even experienced marketers need some encouragement for consistently producing original posts for social media. This post contains a vast number of ideas that can cover a very type of social network. Let’s begin!

The days of Instagram being a photo-sharing app only are long gone; the video has very rapidly taken over the platform, with the number of videos created each day quadrupling since 2017. Not to mention, as many as 500 million Instagrammers use Stories every day – there’s no denying the power of video, not only on Instagram but across all major social networks.

The question is, how should you leverage video on Instagram? What kinds of videos should you create? Should you try experimenting videos like turning minidv to mp4 then use it as part of your content?

Or, in fewer words, what should your Instagram video marketing strategy look like?

In this marketing guide, find out how to leverage video marketing on Instagram: from identifying your goals to tips on creating a video for Instagram and improving your results from the video.

Let’s get started.

With over 800 million monthly users, Instagram has changed from a visual platform to an actionable marketing tool for businesses to reach their potential clients. Using Instagram for business isn’t an option these days.

No matter what your product or service is, you may want to promote it on one of the fastest-growing social media platforms. When it comes to scaling results, most business owners believe that the more followers on Instagram you have, the better.

It seems logical on the surface, but proficient marketers know that quantity doesn’t mean quality. As many brands want to increase the following count faster, they often buy fake followers. However, to convert followers into customers, you need to attract a loyal audience. There’s no need to outsource calculations to understand: quality beats quantity.

To grow your brand on Instagram, you don’t need to spend much budget on running ads. The secret is to keep a focus on attracting quality followers. Thus, nurturing great relationships with your followers is a must.

Here are five proven ways to gain quality followers on Instagram.

An influencer is to Instagram, as fish is to water; nowadays, celebrities and marketers alike live and thrive on the photo-sharing social media platform better than any other place online.

And this really comes to no surprise. Over the years, Instagram has become home to a section of individuals who’ve figured out how to monetize content, attracting big brand and small businesses, and virtually everything and everyone in between.

In fact, recent statistics show that the buying decision of as much as 70% of millennial consumers is affected by the recommendations of their peers. The same survey shows that 30% of consumers across different age segments are more likely to purchase products recommended by non-celebrity bloggers because they feel they can relate more to these influencers than their more popular counterparts.

The numbers really do say it all: the Instagram influencer game used to be dominated by those with high follower counts, but such doesn’t seem to be the case these days. People are starting to turn to their peers for opinions, seeking insight and reviews from influencers who are low-key enough to be real and relatable.

These people, in social media speak, are micro-influencers.

Replying to comments left on your Instagram posts serves more than just the purpose of being courteous.

Replying to comments can also help more people discover your page, attract buying advertisers, and incentivize more people to engage with your content.

In fact, here are 3 reasons why you need to make replying to comments one of your biggest priorities on Instagram.

The world has seen a significant increase in the field of artificial intelligence in recent years. Now millions of people are connected to social media channels and marketers find it as an opportunity to reach their target audiences.

These days having a social media account is as mandatory as owning a cell phone. There is no surprise that marketing agencies are greatly inclining towards social media marketing. The problem is how you will evaluate your target customers among billions of social media users. The answer to that query is artificial intelligence. Businesses are now hugely adopting AI systems and the trend will expand further in the coming days.

As social media platforms started to grow, numerous tools started emerging in the market and their aim was to grasp customers from these platforms. AI that is penetrating slowly in every other tech and non-tech field has found its way to the social media channels.

Marketers are hunting for new customers and gathering consumer’s data. If marketers want to gain advantage from these channels, they need proper tools to collect that data. However, the volume of data is so huge that it is almost impossible for brands to accumulate that. That is the reason why the industry is drawing more towards AI techniques and AI-powered tools.

Since 71% of social media users use hashtags, this social feature is a powerful tool that marketers can leverage in many different ways. The smartest hashtag marketing strategies will provide tremendous benefits for the business that implements them, the primary positive results being:

Improved brand awareness
Improved brand reputation
Improved content quality and value
Effective content segmentation and personalization

Obviously, the better the strategy the more potential results. Social media marketing is no longer a “should” but rather a “must” for every business, marketer, or entrepreneur who dreams for successful brand exposure and positioning.

If you’re wondering how to succeed via hashtag marketing, you’ve landed on the right spot.

In today’s post, I’m sharing essential hashtag marketing strategies and tips that’ll help you stand out from the crowd and outperform the rest of your competitors.

Don’t waste your time, or mine – implement what you learn here and take your hashtag marketing campaigns to the next level!