When it comes to content marketing, we all have seen experts stressing on the importance of the quality of content.
And it certainly is something that no marketer can afford to disregard. However, in the modern world, marketers are taking their content marketing strategies to a whole new level: personalized branding.
Competition for reader attention is intense nowadays. Many companies try to create compelling, and catchy content to engage more users and draw them towards the purchase step of the sales funnel. So, what one should do to not fall behind in this race?
Content is a motivational force in today’s market. It connects with readers, delivers the right message, and leads them to the products and services one sells. A trustworthy and relevant copy is, without exaggeration, what sparks interest and stimulates taking the desired action.
How can one provide a good copy that boosts traffic? From this article, you will learn about five surefire tactics of SEO copywriting, which will help you draw more users to your website.
It’s certainly no secret that today, the video is a major marketing trend. User engagement with video content is at an all-time high compared to every other type of content, and video is more accessible than ever before thanks to the internet and mobile devices.
Plus, compared to just a decade ago, it’s easier than ever to produce video material.
Experts say that since humans are incredibly visual creatures, moving images can help us to find meaning and better capture and contextualize the world around us. And, think about it – seeing a video from an event compared to photographs or a written article about it makes it easier for you to feel like you were there, taking part.
So, it’s easy to see why video can be a very powerful tool for your brand. But where do you start?
A good starting point is with explainer videos. They are designed to give your customers an overview of your brand and the products and services that you offer, what they are, and how they work in just a few minutes. Here are just some of the best reasons to use explainer videos for your brand.
For decades, non-profits have struggled to find an effective solution on how to attract audience attention. Fortunately, modern digital technologies facilitate marketers’ efforts in this field. Today, every non-profit organization can achieve great results utilizing various social media and PR tools.
When the advertising budget is close to zero, it’s crucially important to set the right priorities and wisely allocate resources. Even one small error can turn out to be a barrier for implementing a noble mission.
If you want to know how to promote events for non-profits without making mistakes, check the following useful tips.
The world welcomed the year 2019 with more than just a simple and generic ‘new year, new me’, it introduced Marie Kondo and her KonMari Method of decluttering. Some call it phenomenal, while Kondo herself even considers it as ‘life-changing’ and ‘magic’ put together.
Made to be applied specifically for homes and belongings, the method has been applied to multiple facets like personal lives, relationships, careers, and whatever aspect in life you need cleaning up. But what about in the digital world? The Internet is a vast space filled with content in all types, forms, and lengths. There’s always something to read and talk about something online. There is so much content that some aren’t even needed anyway.
But what if we apply the KonMari method to the content we see online? Then you don’t really need magic, you just need to run a content audit.
One of the most gruesome tasks every digital marketer needs to face at one point in their content strategy specifically, content auditing. If you’ve done content editing a hundred times or are just starting to do one for your own website, read on to find out the steps on how to do a content audit.
The unprecedented expansion of e-commerce has shown no signs of slowing down as it remains to be a burgeoning trillion dollar industry since breaching its first $1 trillion global sales in 2013.
By 2021, it is forecasted that 2.14 billion people worldwide will become digital buyers with global e-commerce stores raking in a whopping $4.8 trillion in sales.
So how do you get your share of this pie?
You need to up your digital marketing game. After all, online retailers that have a digital marketing plan stand to gain 2.8 more times in revenue.
While the basics of a successful digital marketing strategy have remained the same—great products, relevant content, a strong brand, and a well-targeted audience, competition is steep. With technology constantly evolving and attention spans reducing, the only way to get ahead is to stay informed.
Read on to learn about marketing tech trends that defined the year that was, and what you can leverage for 2019.
The world has seen a significant increase in the field of artificial intelligence in recent years. Now millions of people are connected to social media channels and marketers find it as an opportunity to reach their target audiences.
These days having a social media account is as mandatory as owning a cell phone. There is no surprise that marketing agencies are greatly inclining towards social media marketing. The problem is how you will evaluate your target customers among billions of social media users. The answer to that query is artificial intelligence. Businesses are now hugely adopting AI systems and the trend will expand further in the coming days.
As social media platforms started to grow, numerous tools started emerging in the market and their aim was to grasp customers from these platforms. AI that is penetrating slowly in every other tech and non-tech field has found its way to the social media channels.
Marketers are hunting for new customers and gathering consumer’s data. If marketers want to gain advantage from these channels, they need proper tools to collect that data. However, the volume of data is so huge that it is almost impossible for brands to accumulate that. That is the reason why the industry is drawing more towards AI techniques and AI-powered tools.
The Internet enables large companies to reach global audiences, but it also helps local businesses to win over new customers in the neighbourhood. While there are many ways to attract local clients, customer reviews remain the most powerful search engine optimization (SEO) tactic. Here’s why:
In other words, online reputation has the potential to make or break your on-site business, so you better do your best to improve it. Our post will show you six pro tips for boosting local SEO with customer reviews.
You have seven seconds to catch a website visitor’s attention before they click away to look for a more appealing site. How can you spark a user’s interest so they stick around to view your website’s content? Businesses typically consider things like color scheme and video content for increased audience engagement, but there is another engagement tool in town…the widget. Many sites are now using widgets to optimize their websites, keep visitors engaged and improve the user experience.
When you visit a website and see a map or a social media icon, you are actually viewing a website widget. Widgets are third-party applications you can install and embed on your website to perform a variety of simple and useful functions. With widgets, you can add advanced features on any page of your website without having to customize each individually. Widgets displays featured content directly on any page of your website.
Web widgets can drive more interest to your website by complementing the existing content. Depending on the type, widgets can help you increase sales, engage visitors, collect information, provide customer support and acquire more social media followers. If you are a local business or restaurant, you can even add a map widget, enabling users to get customized directions.
You don’t need to be a web developer to install a widget on your website. All you need to do is copy a piece of code provided by the widget host on your website. The most common areas to place widgets include the header, footer, sidebar, and homepage.
Widgets are different from buttons or badges. Widgets contain dynamic content updated regularly. For example, if you add news headlines from CNN on your website, the widget will update whenever CNN updates its site.
Widgets can perform virtually any function from providing the weather forecast to tracking the number of visitors to your site to displaying the most recent news headlines. One of the most common widgets is Google Ads or other display advertising. Other widgets include web search boxes, news headlines, stock quotes, polls, Twitter feeds, clocks, calendars, forms, etc.
A social media crisis is common yet it can break a brand’s reputation in minutes. There are numerous factors that could cause it such as catastrophic marketing fails but most of the time, it springs from inappropriate content posted online or action is done by a celebrity, public figure, or brand.
Bad news spreads on the internet like wildfire and waiting for a social media crisis to go away on its own will never help: once it’s out there, it’s out there for good. Social media marketing fails, no matter how long ago, have a chance of resurfacing even at the slightest provocation or reminder.
Remember United Airlines’ drag and drop incident with Dr. David Dao? It still feels recent but that issue is almost two years old already! And so is Kendall Jenner’s Pepsi ad gaffe which spawned parodies and garnered enough backlash that the video was taken down almost immediately.
PR blunders are unavoidable, and social media platforms can be a great tool to help manage it.
Here are a few tips to help you quell down public outrage should your brand be in hot water.
