keyword research Archives

A Full-Scale Mobile WordPress SEO Audit in 5 Simple Steps

In today’s world, smartphones are, perhaps, a necessity and not a luxury anymore. Unsurprisingly, the feasible and handy phones have outnumbered desktops when it comes to online searching. Various statistics show ever-increasing use of mobile devices for searching for different content.

In a recent survey, Global Stats analyzed the worldwide market share of mobiles, desktop, and tablets. The results show that nearly 52% of searches come from mobile, 45% from desktops and only 4% from tablets.

The data translates into the fact that your website has to be optimized for mobile phones. If that’s not the case with your WordPress site, then you are likely to lose half of the online traffic worldwide.

Significance of Mobile SEO

WordPress is one of the best Content Management Systems (CMS) in the market. Certainly, it is an effective CMS for SEO and enhancing your search rankings. Perhaps, you have also built a WordPress site for your business.

Thanks to the worldwide increase in mobile usage, Google made some noteworthy changes and released Pigeon Update in 2015. The aim was to provide mobile-optimized websites for higher search rankings. In case you don’t know, for determining a website’s ranking in the search engine, Google has now shifted to Mobile-first indexing.

If the mobile version of your WordPress site is poorly optimized, your site will have a low ranking in SERPs. So, the better your WordPress site is structured, the higher your search rankings; it is also essential for better usability.

Now that you know the importance of mobile optimization, let’s find out how to audit your WordPress Mobile SEO.

SEO 101 Guide

How to scale your SEO, by yourself, with super limited or no budget at all?

Let’s dive in!

SEO (Search Engine Optimization), such as SEO services Brisbane, is much cheaper than purchasing Google ads or Facebook ads, while content has an amazing ROI. You can check out this Damon Burton SEO book author for some top SEO strategies to grow your site or blog!

Search engine optimization (SEO) is one of the first steps small business owners should take to improve their website visibility. It makes the website easier to find and understand for users (and if those activities are successful, they can turn into potential customers). Check out the Ultimate Guide To SEO for Small Business here for more info!

SEO can also drive evergreen traffic, which means that even old pages are bringing visitors to your site. So, let’s focus what are top SEO strategies to grow your site or blog with no or very little budget.

Okay, so you’ve created an AWESOME video that you’ve uploaded to YouTube. Problem is, traffic is down. No one seems to give a fig!

This is where Youtube SEO comes in. YouTube is the world’s second biggest search engine, while videos themselves will account for 80% of all search traffic by the end of 2019.

This is great news if your content marketing strategy already consists of the video content. Videos drive traffic to your website, boost your online visibility and help your marketing campaigns gain more traction, and in the result – bring in more sales.

With stats like these, there’s only one thing left for you to do: Rank your videos as highly as possible on YouTube.

Of course, it isn’t easy. It doesn’t matter how fabulous your video is, you’ve only done half the work so far. The next step is doing the right things on YouTube so that your video is visible to lots of the right people.

The good news is we’ve broken down what you need to do into small, actionable steps. Let’s take a look at how to rank your videos on YouTube in 2019.

How should you price your SEO services?

Should you charge a fixed monthly retainer or should you charge on a project or hourly basis?

There are so many ways you could go about pricing your SEO services.

There’s no right or wrong SEO Pricing Model.

If you’re someone that sells SEO services, then this is my perspective on how it could be priced.

If you have any follow-up questions or requests for future video topics, do post them in the comments section below.

content marketing

It’s great you’ve decided to engage in content marketing.

The content you create is key to your audience’s hearts and purses. Some realize it. Others suffer. 60% of b2b marketers create at least one piece of content every day.

According to Aberdeen, YOY growth in traffic for content marketing leaders is almost 800% higher compared to followers.

That’s the reason why it’s so important to have a rock-solid content strategy.

However, it can be tedious and overwhelming. There are so many things to figure out ranging from what kind of content to write, its frequency, to decide on setting up a new blog or hosting the content on a channel like Medium.

What if I gave you the step by step method to get the content wheels turning?

But prior to starting, keep in mind that content is powerful. The kind of content you write holds the ability to draw specific types of people. If your content isn’t aligned with the service or product you offer, conversions would be dismal.

The right content marketing strategy takes the guesswork out of content. It details out steps to research and creates engaging content that’s valuable to your audience.

Primarily it should aim at solving problems. The first thing that comes to mind when you think about content is a bunch of words. However, it can be textual, audio or video content. Such content is very effective at generating leads day in and out.

Shall we get started?

Content marketing has already become sort of a buzzword. Everyone is talking about it, but very few know what it really is and how to use it right. Some even think that all you have to do is write an article or two, post them online and wait for the leads to start flowing right to your website. Well, not even close.

Our team at Chanty has come a long way as a self-funded startup with zero customers but grand ambitions to take over the team chat world. Trying to put our product in front of the prospective users on a shoestring budget was quite a challenge. We surely got a few bumps along the way! But finally, our efforts are paying off.

That’s why we would like to share the invaluable experience we got along the way with you.

Get More Traffic to Your Blog

In a modern commercial race, every business owner wants to outrun his or her competitors. I’m sure, you are not an exception. You’ll be surprised, but your competitors are the first people who would help you to become better and get more traffic to your blog.

Here I’ll try to explain how to improve your business strategy and increase visitors through competitor analysis.

Do you know that there’s actually a way to get more targeted traffic and target keywords with less competition, that can still produce the right results for your blog or website? Actually, some of these keywords will be easier to rank for and provide you with better quality traffic that’s easier to convert? We’re going to look at how to get more targeted and motivated traffic from keywords that are far more easy to rank for.

Why Aren’t Broad Search Terms Always the Answer?

Social media engagement has become a necessary part of the search engine optimization process. People who utilize the internet for their business need to focus on how their social media presence could enhance their ranking in search results. By optimizing their social media profiles, they can more effectively reach potential customers.

A customer can be seen in a different manner by various people. Some will be bloggers who view customers as site visitors reading their blog content. Businesses will view customers as the classic concept of a paying consumer. However, one thing to note is that both will see better results by focusing on their social media presence.

Major search engines such as Google are reported to now include various social media signals in their search algorithms. They try to interpret the most high-quality content to put before the searcher. By ranking on the first page of search engine result pages, online businesses can have a greater chance of getting a person to click on their link.

A lot of SEO beginners and self-proclaimed experts have the tendency of focusing on the most popular keywords while executing their online marketing strategies. This is because they think that the ‘biggest keywords’ will automatically lead to high conversions and more money-which is actually a huge misconception. It’s no wonder why a lot of guys in the online marketing business keep asking; is it still important to focus on long tail keywords?

Long tail keywords

Well, even before we dive into the details of answering this question, you should consider the fact that about 70% of terms searched on all the major search engines are long tail keyword searches. Owing to that simple fact, you don’t even have to be an expert in analytics to realize the significance of long tail keywords. Read on if you want to secure one of the top spots in this highly competitive online business.

What are Long Tail Keywords?

Essentially, long tail keywords are longer, more specific key phrases or keywords consisting of more than two words. There is really no ‘standard’ set to determine the length a long tail keyword but it is widely accepted that any keyword with more than three words is a long tail keyword.

A Full-Scale Mobile WordPress SEO Audit in 5 Simple Steps

Significance of Mobile SEO

SEO 101 – A Step-by-Step Guide to Doing SEO Yourself in 2019

How do you price your SEO Services? SEO Pricing Model – How to structure your Pricing

A Step-By-Step Guide to Developing Content That Works

3 Ws of SaaS Content Marketing – The Battle-Tested Strategy That Brings Us Leads

Competitor Analysis – The Best Way to Get More Traffic to Your Blog

How to Get More Targeted Traffic from Uncontested Keywords

Why Aren’t Broad Search Terms Always the Answer?

All Keywords Aren’t Created Equal. Why it is Still Important to Focus on Long Tail Keywords?

What are Long Tail Keywords?