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Measuring Search Rankings: Why “Traffic Flow” matters more than a #1 Ranking on Google

First, let’s fire off an accusation.

Not at anyone per se, but more of a statement of fact as we see it. Rank Trackers today are slightly misleading when it comes to telling you how to measure your search engine rankings. I’m not implying that the data they’re presenting is wrong – not at all. But more along the lines that the data they’re presenting is too literal. Measuring your ranking performance based on just search positions isn’t as insightful anymore as opposed to a ranking metric with intelligence behind it.

Let me explain.

Data is only relevant when it can communicate an insight beyond the obvious. Imagine a scenario where two companies are competing online. Company A is doing all it can to rank higher and in the SERPs, their site is ranking higher. But. Company B is working smarter. Through better optimization techniques, they’re managing to pull in more traffic with a lower SERP ranking. If you were to ask any digital marketer or SEO professional, they would tell you that Company B is doing a better job since it’s able to extract more ROI from it SEO efforts. (Although I’m loathe to admit that for some clients, Company A is the way to go. Sigh.)
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Lessons from a Marketing Agency Entrepreneur serving 120+ clients globally

lessons from a marketing agency entrepreneur

It’s no easy task running a successful marketing agency and doing so for 18+ years can take some genius.We spoke to Johan Hedin, the Founder of Marketing Ignite who has been a successful agency entrepreneur from 1998. He shares his perspective on marketing to clients & how to understand and deal with customers.

Have a listen to the podcast interview by clicking “Play” below. Read More

Mondovo – 10 minutes setup for 10 times more insight!

In the early 2000’s the market for portable music players was virtually untapped. People, me included, were quite content with early versions of ‘MP3’ players and quite frankly we didn’t give an alternative much thought. Not surprisingly, we, I, the world were just not ready for the bombshell that was October 23, 2001 which was when Apple launched the first generation of its music Goliath – the Ipod.

Since then, Apple has launched over 20 versions of the Ipod in varying degrees of memory capacity, colors and user interactions. What this tells us is that Apple clearly knew back then, as we do now, that there is no guaranteed formula for product success – you need to constantly innovate, tweak and critique.

Although I cringe at calling our most recent update Mondovo 2.0 (oh the cliches), it is as apt as it is significant because it puts even greater emphasis on time being spent on analyzing the data vs merely collecting.

We achieved this by turning the campaign set up on its head and really taking a good long look at the user experience. Hard questions were asked and hard answers given; is this step really necessary? Can we make the overall process simpler? The result of our efforts is the new campaign setup process that’s in place today. Here are the reports that can be generated within 10 minutes of Signing up for Mondovo through the new campaign set up process:

Site Audit Report, Comprehensive Competitor Back-Link Analysis, Keyword Research, Ranking Monitor, Overall Metrics Comparison (You vs Competitors), and comparison of Social Accounts Performance on Facebook and Twitter

In this blog article, we’ll outline the new process and clarify any doubts that might exist.

Lets get started. You can login to your account here if you would like to follow along:

If you’re a new user or an existing user looking at setting up a new campaign, here is the first screen that you will encounter. Winston Churchill once said “You will never reach your destination if you stop and throw stones at every dog that barks” – valid point. We have a similar approach and ask users to focus on their most critical requirement first – Improve Rankings or Manage Social Media Read More

Getting Started with the On-Page Analyzer Tool

Mondovo’s On-Page Analyzer tool allows you to analyze one page at a time and compare that particular page with up to 2 other competitor pages. There are 4 primary functions that our tool performs which are listed below:

Summarizing key metrics about your page, like the title/meta description etc.

Highlighting your linking structure giving a break-up of the internal, external and if any, broken links

Highlights the prominent keywords used in the page along with details on how they’re used

Checks for how the page fares against 25 rules: Over optimization of title tags, meta description presence, page load speed or image optimization check etc. You can see more of these details in the report that you will ultimately run.

Given below is a detailed step-by-step procedure on how to go about using the tool as well as the takeaways from it. One important thing to note here is:

Steps 1-4 are common throughout irrespective of whether you’re analyzing your home page/inner pages/your page + your competitors’.

So let’s get started:

Step 1:

Login to your Mondovo account and select On-Page Analyzer (under SEO Tools) from the left menu. In case you’re a new user, you can create a new Mondovo account in less than 2 minutes.