lead generation Archives

5 ways you can use content to generate more leads for your business

Content marketing involves developing content such as blog posts, guides, or videos and publishing them on your website to get people interested in your brand and the services you offer. It is one of the most effective strategies you can use to attract more leads for your business.

So, in this article, we are going to look at the different content marketing techniques you can use to generate more leads through your website and reach your sales goals.

Drive traffic to your site by answering your audience’s questions

One of the best ways to reach your target audience — especially through search engines — is by creating content that answers the questions they’re already asking. This means your content should be answering queries that are relevant to the products and services you sell, or to your industry overall.

One way to find these questions is by going through the queries that people send to your customer service team so you can have a better idea of the problems that your customers are facing. You could also join social media forums like Reddit or Quora and look out for spaces where people are discussing topics that relate to your business or niche.

Let’s take a look at some businesses that are already using this tactic to reach their target customers, generate leads, and make more sales.

74% of the B2B customers conduct half their research online before they complete their purchase offline.

If you look at buyer dynamics, as stated by the research above, you will know how much B2B marketing matters if you want to convert higher. A good start to your marketing efforts helps you reap the profits, either through good customers, leads or increased profits. You need to place your marketing efforts in tandem with your goal if you aim to grow your business.

Why do most companies in the B2B sector fail to achieve growth or, are unable to convert their leads into customers? 60% of B2B marketers have no strategy that they can incorporate into the business strategy. Yes, they have not planned their marketing efforts.

Even among marketers who do have a strategy in place, there are few who don’t know what will work, and which channels to accommodate for the efforts.

The biggest mistake any marketer can make is to not have any strategy. This can be the scariest part of marketing, as you don’t know what to do and how to go about your marketing efforts.

In many cases, you can fail with a strategy, if you fall prey to one of the seven mistakes that we have curated for you. Avoid these mistakes and you should do just well.

Although a lead generation funnel is an essential part of digital marketing, it’s often overlooked and underestimated. In fact, 68% of B2B organizations have not yet mapped out a lead gen funnel. Having a deep understanding of the process and stages of a lead generation funnel is crucial for businesses to generate leads and convert them into customers.

Moreover, a lead generation funnel is not rocket science, but it requires proper planning and careful processing. The goal of the infographic below is to help you learn how to create a lead funnel that provides your marketing and sales teams with only the most qualified leads.