marketing Archives - Page 6 of 7

The SEO Benefits of Content Marketing

Content marketing is meant to elicit an interest in a brand with the help of online materials such as blogs, videos, infographics, and other audio or visual pieces. Many companies forget that optimizing their content marketing materials through an SEO (Search Engine Optimization) lens can greatly improve the organic search profile of a brand.

Benefits of Content Marketing

To put this in perspective:

Content marketing consists of broad and holistic marketing practices
SEO is more technical and has a narrower focus (organic search results)

With this in mind, let’s see how a content marketing strategy connects with SEO, and consider the following tips.

A CNBC study conducted in January revealed that brands increased advertising spending by 65 percent on Facebook, LinkedIn, Twitter and Instagram in 2016 over 2015. This pattern has only continued in 2017, where social media advertising is suspected to hit record levels.

Use Instagram Effectively

Across the wide variety of platforms, Instagram has been the place of the most significant spending growth for advertisers. The reason is that Instagram is growing! And fast! Consumers appreciate its streamlined, simple feel.

It is the perfect hybrid between Twitter and Facebook because you get images and videos while keeping written content small. The following steps will help you optimize your Instagram ad campaign to take advantage of this rapidly expanding platform.

Google Analytics Vs Website Visitor Tracking – Two members of the website tracking data family but still poles apart. Let’s take a closer look at what separates Google Analytics from Website Visitor Tracking.

Google Analytics Vs Website Visitor Tracking

The focus on website analytics is becoming increasingly evident with more attention being paid to the importance of activity, engagement, conversion and understanding of behaviours and patterns in order to measure the success of campaigns and generate sustainability for return on investment.

We’ve reached a remarkable point in history where we’re more informed than ever before. A wealth of knowledge on almost anything exists just a few taps away on a smartphone. But there’s a fine line between providing information and providing answers. In fact, too much “knowledge” can send your audience straight to your nearest SERP competitor and this is often called as the curse of knowledge.

Curse of Knowledge

So, if you see that your conversions are lagging behind, it could be because you know too much.

Marketers have a crazy busy schedule at work – attending meetings here and there, filtering through mailing lists, sending out emails and SMSes to hundreds and thousands of prospects, publishing blog posts, among several other tasks.

You might think you’ve done your part in driving revenue for your company, but on the contrary, you may be wasting your time (or worse, your prospects’) with every email and SMS blast you send out. In this case, your marketing efforts become ineffective, misdirected, and impractical.

Automation in digital marketing solves this disconnect. Statistics say 91 percent of its most successful users agree that marketing automation is very important to the success of their multichannel marketing campaigns. Simply put, automation is any software that automates your marketing tasks in a way that is more organized, personalized, and targeted than traditional marketing.

We all write content on a regular basis, or hopefully we do, and we don’t necessarily get a direct ROI from all that content we publish on our blogs. Is there a smart and easy way to actually get leads from the content we develop?

Sameer Panjwani covers some quick and practical tips that you can apply when writing your next few pieces of content.

Do watch, learn and apply! Make your Blog work for you. Don’t waste any opportunity to convert your visitors into email leads.

If you have any follow up questions, do post them in the comments section below.

Summary:

Josh Josh Garofalo is a SaaS copywriter and conversion optimizer — a specialist in a sea of generalists. Before starting Sway Copy, he led marketing at a VC-funded B2B SaaS startup that went through AngelPad, the #1 accelerator (Forbes, 2015).

Today, he writes copy for SaaS companies and digital agencies with SaaS clients.

Summary:

Casey_1792 Casey Cobb helps organizations thrive by keeping founders focused on delivering value. Casey believes in testing assumptions early and often — and puts that theory in practice as a software engineer, inventor, angel investor, writer, and speaker. He has co-founded three companies, including web development agency Project Ricochet, and speaks regularly at conferences, accelerators, and companies on topics ranging from co-founder selection to his popular “Avoiding Accidental Evil” keynote.

He’s written 30+ articles on the intersection of technology and management, and gives back as an entrepreneur by advising several software startups. Casey lives in the San Francisco Bay Area with his wife and 3-year old son.

“Within the proposal, a lot of agencies are actually really bad in telling the potential client what they are going to get with their money. They’re not concerned talking about the results.”

“They [the clients] make money but they don’t know why they make money? Or how they make money?”

“There were huge holes in my business model. I really wasted a few months of time, doing that as opposed to going in the direction I am going now. ”

What are the common mistakes agencies make when pitching to clients? What are the common mistakes clients make when it comes to selecting an agency? Learn answers to these and a lot more in an insightful conversation we had with John Doherty, the founder of Credo, marketplace to connect businesses with the right marketing professional.

Watch or Listen to the full interview: (transcript and summary available as well)

The SEO Benefits of Content Marketing

Google Analytics Vs Website Visitor Tracking

The ‘Curse of Knowledge’ and How It’s Making Your Website Terrible

How do you generate Quality Email Leads from your Blog?

What it Takes to be a SaaS Copywriter – Interview with Josh Garofalo

Summary:

How to Avoid “Accidental Evil” In Your Agency Business?

Why is it hard for agencies to get “Great Clients” & clients to get “Great Agencies”?