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5 eCommerce Marketing Trends That Can Help Boost Your Online Sales

Have you ever played or heard of a battle royal game called Player Unknown Battlegrounds (PUBG)? Bunch of players dropped on a large map with a constantly changing environment, fighting to be the last one surviving. Either you adapt to the environment and fight for your survival, or you die.

This could be an exaggerated comparison. However, considering the competition and desperate need for survival, the game is not different from the eCommerce market today. In the eCommerce arena, you are not just competing with the players of your corresponding level but also the pro players who have already captured a huge section of the map. If you are not watchful, the opponents will take no time to load their AWM (eCommerce marketing ideas) and outrank your business after looting your body (customer base).

Just think about where are you in the map of current eCommerce adventure. Maybe you have just set up an eCommerce store recently, or maybe you have been in the market for a while now. Regardless of your business age, nothing works better without building an impressive plan. A plan that will help you leverage every marketing opportunity of what that is left of 2018. More importantly, a plan that will help you to stay prepared for what 2019 have in its store for you. Aside from marketing, you can also start using other platforms like ShippingTree to meet the needs and expectations of your customers.

Hence, here are the five biggest eCommerce marketing trends of 2018 that will also help you to survive the market in 2018 and generate innovative eCommerce marketing ideas for the next year as well.

What does content mean for you? Is it just something you create, or someone else creates for you to publish? So you publish it and promote it. Then what? Do you abandon it?

No.

Content is your asset.

Like any other brand, yours also strives to develop an online presence. That’s why you focus on posting on your blog and website, as well as on other blogs where you appear as a guest.

As Seth Godin once said, “content marketing is the only marketing left.” Content is not just something you publish and abandon. It’s your biggest marketing asset, and you have to learn how to take care of it. This means finding ways how to reinvent existing content assets and breathe new life into them.

We’ll give you four tips on how to do that.

Be it any successful lead generation formula or an academic conference, a webinar is something which is one of the most buzzing digital trends of the contemporary era. But, all the perks of any webinar goes into vain when there’s no qualified audience available for it. So, if you are going to lead a webinar at any time soon then to ensure that there is a perfect audience for you is quite obligatory. In such a scenario, if you want to entice a remarkable section of people then social media could be one of the finest options!

Yes! You read it right. Social media is not just for communication and promotion. It can be even an integral approach to increase the webinar attendance.

Do you want to know how? Then, just read ahead:

E-Commerce SEO Strategy

According to Statista, global e-commerce sales reached $2.3 trillion in 2017 and they’re expected to jump to astounding $4.88 trillion by 2021. Given these facts, we can conclude that the e-commerce sphere is expanding impressively fast. And, with it, the number of your competitors also grows.

As most of your customers never scroll past the first page of Google’s search results, just having a nice e-commerce site is not enough for you to increase sales. To grab your target audience’s attention, you need to optimize it for search engines and boost your rankings.

Here is how to build an SEO strategy that will skyrocket your sales.

Marketing Strategies

It almost seems trendy nowadays to say that people spend tons of money on marketing than any other aspect of their business. We hear large businesses spend hundreds of thousands to improve their advertising to increase audience exposure, or a couple thousand more just to produce mindblowing content.

That’s good and all, however, if you’re a startup or a small business that’s struggling to get by, the thought is in the realm of impossibility. The great thing about modern marketing strategies, however, is that a lot of the effective ones aren’t costly, and even sometimes free (yay!).

In this post, we’ll be covering seven strategies that are sure to delight penny-pinchers or business owners looking for a way to cut back on marketing costs. They’ll give you the opportunity to re-invest your savings back into your business or perhaps use it for a different venture you have in mind.

google_search_snippets

Featured snippets can increase organic traffic to a page by up to 516%, as found in a study by Search Engine Land. While many webmasters focus solely on ranking in the regular search results, featured snippets create a new opportunity to surpass the competition.

Ahead, you are going to learn how to optimize your content and SEO to achieve featured snippets in Google, and ultimately generate more organic traffic.

What are Featured Snippets?

Every marketer aspires to achieve the #1 rank in Google, but how about position #0? This is what many are starting to call featured snippets, as they appear higher than other search results.

Featured snippets are specially selected answers that are placed in a block below any ads but above the other organic results. You’ve most likely seen them before, and they look like this:

After you’ve poured blood, sweat, and tears into creating your app, now comes the fun part of marketing your product. You’ve brushed up on the many different marketing routes to take, but which ones will be the best ones to catapult your app to the top?

While the possibilities seem endless, endless possibilities are not what you want, or need, on your marketing roadmap. Instead, a sort of pecking order should be employed, itemizing which marketing efforts are going to be most advantageous for your app. Bear in mind, these endeavors will vary based on your app’s category, as a mCommerce app will need completely different marketing techniques than a gaming app would.

Marketing teams are at the crux of this decision-making process, and therefore it’s vital to have all the ducks in a row before the marketers select the right ducklings for the job.

And now the exciting part. We’re addressing the most worthwhile marketing channels for you to add to and employ in your strategy. Some of the below choices may have you saying, “well yeah, obviously” but au contraire–what’s obvious to you may not be to someone else, and what’s obvious to someone else may not be obvious to you. So, let’s get cracking and market your app like crazy.

The past decade has seen the rise of influencer marketing as one of the most important and common marketing techniques for many businesses and brands. In fact, as per stats, the field of influencer marketing has grown by around 200% in the year 2017 alone. Here are some other interesting stats about influencer marketing:

In the past year, there has been a 325% increase in the Google search for the term “Influencer Marketing”.
Almost 70% of the marketing firms have increased their budgets allocated for influencer marketing.
There is almost twice the increase in the number of influencer marketing platforms and agencies.
51% of the business owners think that they get better leads from influencer marketing.
Studies show that businesses generate more than $6 for every $1 invested in influencer marketing.

Now as we approach the third quarter of 2018, businesses have begun reviewing and analyzing their influencer marketing plans and strategies. Most businesses no longer think of it as just a social media marketing technique, in fact, influencer marketing is termed as the best for ROI and the fastest growing marketing technique.

When you improve website conversion, you increase the amount of revenue that you earn per visitor. Whether the user is navigating a website on their laptop or mobile phone, you must be ready to convert them to your cause. Optimizing conversion rates allows you to get the best results from visitors that you already receive, and you can attract new visitors simultaneously.

Differentiating what is most unique and valuable about your company and offer from those of competitors is a primary step, but you can do more than that. Consider these simple website conversion optimization tips to boost conversions for any purpose.

Robot to Create Content

Commonly, when people think of robots, they imagine large pieces of machinery constructing cars or appliances on an assembly line. This may be true, but automation has slowly worked its way into every industry. Now we have little robots in our pockets that have the ability to handle a wide range of tasks usually facilitated by humans. The fear of robots taking our jobs is a concern most people have, but can bots really replace people who generate content?

How to Set an E-Commerce SEO Strategy to Explode Your Sales

7 Marketing Strategies That Can Get You More Sales While Spending Less

How to Optimize Your Website for Featured Snippets

What are Featured Snippets?

Content Marketing: Use a Robot to Create Your Content