online marketing Archives - Page 4 of 7

The Ultimate Guide to Social Media Scheduling

Social media marketing is one of the most effective digital strategies that brands consistently use to generate more traffic and customers. Every business is doing it differently, some better than others. The results? Well, the results are directly proportional to the quality of the strategies, content, and marketing of the company.

Planning your social media activity ahead is a smart choice, especially because you can effectively strategize your future posts using various professional tools that’ll do the job for you. We’re experiencing the age of automation, and in digital marketing, every successful business is trying its best to effectively design and automate their content schedule.

Gantt Charts for SEO

Every SEO campaign requires a certain level of preparation and planning. Oftentimes, it includes keyword selection, writing strong page titles and meta tags, developing, implementing a link building programme and what not. The entire process of devising a kickass strategy could be both challenging and arduous without proper planning and tracking.

Hubspot explains a good SEO strategy as the process of organizing a website’s content by topic, which helps search engines like Google understand a user’s intent when searching.

These days many teams have started using Gantt chart software to plan, run, and control their SEO strategies. To all those, who don’t know much about Gantt charts, we have a brief overview for you.

What is ‘a marketing strategy’ and why do I need one? A marketing strategy is an integral component of any business plan – it represents your brand and potential growth. Creating a sustainable brand marketing strategy is as much about asking yourself questions, as it is analyzing the marketplace. It can help streamline your operation, boost brand awareness, and solidify your place in the market.

Whether your goal is brand awareness, customer loyalty, lead generation and nurturing, social media, sales enablement, or all of the above, a carefully crafted marketing strategy can mean the difference between success and failure.

Don’t just wade when you can swim—consider the following five factors to help develop an effective, winning strategy.

Analytics With NLP

What can you do to unlock hidden search engine optimization wins?

Let’s assume that you’re already doing everything else right: You’ve made your site fast and secure, developed a strong architecture, done the expected keyword research, engaged in strategic link building, and stayed on top of the latest algorithm updates. You are also diligent about smaller optimizations and emerging trends: You’ve embraced local SEO best-practices, started thinking about the impact of voice search, and ensured your website content and experience is mobile-first.

New Face of Google

Change at some point in life is essential. Google, on their verge to embrace change for the better, are aiming to introduce major changes. They are intending to do away with AdWords and DoubleClick, which are among their brands where they will rebrand them to make them easy and simple. Despite them being made simple, they will have some added features to make your experience the best.

AdWords has been a good brand for the last 18 years while DoubleClick is 22 years old. Google flagship in charge of advertising is aiming at reorganizing these brands. The main aim is to make sure that brands reflect what they are meant to be and what their purpose is.

For you to rise to this level using Google, you must first understand about the new brands. The Google AdWords shall now acquire the name Google Ads while DoubleClick and other brands will fall under the Google Marketing Platform. Google Ad Manager will as well be a new brand.

These changes are aiming at catering to consumer expectation, which is growing day by day. They will also increase opportunities for advertisers. Google has developed over the years adopting new ad products and formats, which over time have become more complex for advertisers to use.

Due to these changes, advertisers, as well as publishers, have been on crossroads wondering on the best Google product to choose. The new branding characterized by three buckets aims at making things easier giving publishers and advertisers guidelines on the product they need. This will depend on their goals and aims. Below are new Google brands and their solutions.

With an increasing number of users, new features being added to the app and a new ad algorithm, Instagram has proved that it will be around for a long time. For business and personal brand, you definitely want to leverage on this and make a good use of the benefits Instagram has to offer.

Every successful business wants to build a unique brand and have an Instagram feed that captivates their audience attention. Especially a business account where you really need to employ every social media strategy you know to boost your brand. With the increasing competition between newbies and already established companies (that has a great marketing team including veteran website designers, digital marketing guru and all) you need to step up your game to keep up with the pace.

Even without having a competitor, as in you only have a personal account, you still want to look awesome online and have a stunning feed. Curating your Instagram feed like a pro is not limited to business accounts; you can also decide to give a nice aesthetic to your personal brand.

So what are the proven techniques to nice up your Instagram feed and have a reputable brand online? Continue reading as you are about to get first-hand info on effective tips to help your social media career.

Google AdWords is an interesting platform for digital marketers. There is a lot of emphasis placed upon targeting keywords and ‘playing the game’. We’re all looking for ways to rank that little bit higher in the auction and get the CPC (cost-per-click) down, whilst raising the CTR (click-through-rate).

The thing is, whilst it is important to try and win that coveted top spot in the auction, we get so wrapped up in the battle that we forget this important truth: Search engines don’t click, people do.

You may have noticed that I haven’t mentioned conversions yet – This is because the actual ads themselves aren’t what drives conversions. I’ve seen many Google AdWords campaigns with a ridiculously high CTR, but no conversions. That’s because there are 2 parts to the campaign:

The ad stage (this includes targeted keywords, ad copy, extensions and more), which wins the click and leads you onto…
The landing page stage, which is where people end up if your advert has sparked enough curiosity. If your landing page isn’t up to scratch, people won’t convert.

The important part to notice here is that in order to get the conversion, you obviously need to get people to click on your ad and get to that second stage. It all starts with a click.

Are you missing out on the full potential of social media? If so, you’re not alone. Many businesses wade into the social arena hoping to achieve the same results as famous global brands. When automatic success doesn’t occur, you may feel tempted to either give up or maintain a half-hearted presence that never helps you achieve your goals.

Continue reading to get more from social media than you ever thought possible, simply by pursuing a website integration strategy. When you follow these simple tips, you will understand that you can make social media work for you, regardless of the size of your business or budget.

Google has become an important part of our lives. Being one of the world’s top-notch search engines, it really has become ingrained in the daily lives of people. Google has made it possible to search for almost any kind of data that can be used for research or marketing purposes.

With the appropriate information, businesses can better align marketing tactics. Other than this, it is also important to understand the behavior and interests of targeted audiences which is why you have something called Google Trends.

SEO Agencies

This article is going to break down how one person can outwork the big digital agencies when it comes to SEO and internet marketing.

But who am I to be giving this kind of advice, right?

Fair enough. My name is Craig Tuttle. I used to work for two of the SEO agencies in my city as a Director of SEO, then the Director of Marketing. I decided to go out on my own over 5 years ago when I found out we were having our first child. I didn’t want to miss out on time with her because I was working for someone else. I now outrank my former employers (who outsource their SEO client work to me) as well as the other bigger agencies in my city. This article is how I was able to do that not just once, but I repeated it again in multiple cities.

There’s an old adage that the best results come from the big companies with an army for a workforce, but that’s simply not true. Especially when it comes to digital marketing and actually generating results. You simply have to have the right knowledge and leverage your time, and you can outwork any big marketing agency that you go up against.

It Starts With Knowledge.

How to Use Gantt Charts For Your Next SEO Campaign

How Analytics With NLP Can Help Unlock SEO Wins

What can you do to unlock hidden search engine optimization wins?

The Latest Google Rebranding Initiative Discussed

Forget Search Engine Optimization – Here’s Why You Need to Focus on Emotional Engine Optimization

How to Make Google Trends a Part of Your SEO Strategy

How One Person Can Outwork Big SEO Agencies