seo Archives - Page 12 of 28

Should You Be Using Multiple H1 Headers on a Single Page?

HTML 5

With the advent of HTML5 platforms, there’s been a lot of confusion regarding the old H1 Header rule in SEO world: ONLY USE ONE PER PAGE.

Is this “SEO rule” still relevant with HTML5 platforms? Or has this advancement changed the game slightly? Logically speaking, Google has always prescribed a single H1 Header per page for the purpose of highlighting the main purpose of the article. This rule forced SEO specialists to plan and

implement semantic core based on one main message/keyword per page.

But as with many aspects of the online world, answers aren’t always as simple as they seem to be and things change continually. What are the intricacies of this niche you need to know?

Let’s start at the beginning to assist newbies and pros alike.

If you’re an SME, you’re probably working to a tight budget and wondering how you can justify spending that much money on digital marketing to your accountants. You don’t want to spend much, you want value for your money, and you want things to work.

Unfortunately, when the money is running low, marketing is one of the first things to go.

But this shouldn’t be the case — digital marketing is a crucial part of your business strategy, and it’s how you’re going to boost your brand, reach new clients, and retain your current ones.

Luckily, there are plenty of digital marketing techniques that don’t cost the earth and have a high ROI. And the great news? You can do many of these on your own without having to outsource to an expensive agency or download premium software.

Here are some of our easy tips for digital marketing on a budget for your SME.

Improve Your SEO Strategy

Trying to improve your SEO strategy, but you find SEO to be an uphill battle? Are you experiencing frustrating bounce rates? Consider Kaizen, a method for improvement developed in Japan. It’s been applied to many businesses and business functions to optimize workflows and efficiency.

Among its major benefits are that it’s fairly easy to implement. It can be taught and shared with your team and documented as you go to provide insights into what matters most: the user experience. Kaizen helps you improve your SEO strategy slowly and steadily.

According to a content marketing infographic and report brought out by demandmetric.com, on average, firms with informative blogs are likely to produce 67% more leads every month than those without it. If we are to consider the statistic, blogging, undeniably is one of the most effective tools that can be implemented by a company to foster maximum conversions, resulting in achieving the coveted Return on Investment.

However, blogging is no child’s play. The reason is, it requires an individual to meet numerous essential aspects in order to ensure perfection and technical flawlessness. Now that it’s been a while you have been struggling to frame a perfect design and format for your blogs, here’s something for you to figure out. When monetization is a concern, you cannot afford to overlook the importance of leveraging the following blog formatting tips.

In early 2018, headlines were dominated by the Cambridge Analytica scandal. The general gist of the scandal was that a data collection firm had improperly obtained Facebook information to build voter profiles.

The scandal further suggested that those voter profiles were used to create fake news stories in order to persuade voters in one direction or another. While the way in which the information was used may have been abominable, the truth is the information Cambridge Analytica obtained was not necessarily particularly private or sensitive.

It was information that voters themselves shared about themselves to family friends and a select segment of the general public. In essence, all Cambridge Analytica did was figure out their preconceived notions and deeply held political beliefs and create news stories they were already predisposed to believing and therefore did not question.

While once again, this is a heinous use of technology, the truth is, it also offers a tantalizing glimpse into the future of marketing. Here are three lessons to learn from the Cambridge Analytica scandal. Read More

Marketing Funnels: Why Your Business Needs an Automated Marketing Funnel

Automated Marketing Funnel

One of the latest trends which have revolutionised the digital marketing world we see today is the introduction of and use of Marketing Funnels; otherwise known as sales funnels.

With an ever-increasing volume of new businesses and a surge in the volume of new web pages and social media sites, the pressure to stay above competing businesses is challenging, not to mention expensive. That’s why it’s incredibly beneficial to capitalize on tactics such as a Knowledge Management Process in order for your business to thrive.

Struggling to increase online visibility? Reduce the bounce rate of your site, and turn visitors into loyal paying customers? Don’t worry. An automated marketing funnel is a way forward to increase your overall profitability!

seo

Recently Google shared yet another ‘core update’ in the month of August. Although the websites that were affected by this update were not niche-specific, mostly the pages belonging to the health niche felt the heat. Due to this reason, this update became popular by the name of “MEDIC” update. A number of sites falling in the health category saw a hit in their rankings. The drug rehab agency helped a lot of drug rehab centers gain back their rankings.

A survey of 300 sites by Search Engine Roundtable indicated that about 41.5% of the health websites from categories medical, health, fitness lifestyle etc. were considerably impacted by this update.

Pie Chart

You would be intrigued to know that just before this update happened in August 2018, Google updated its Quality Rater Guidelines in July 2018. Coincidence? I don’t think so!

With such ever-changing SEO atmosphere, what can you do to level up your game and gear up for SEO in 2019? Let us begin with some of the most tried and tested, quick SEO strategies that are going to save your website from many more unpredictable Google updates in the year 2019.

RankBrain

To provide its users with relevant search results, Google is constantly getting smarter. Look closer at its algorithm change history and you will see that its search algorithm gets changed 500-600 times a year.

While some of them almost go unnoticed, some algorithms come with massive shake-ups of the SEO landscape.

One of them is Google’s RankBrain, a machine learning system, rolled out in 2015.

So, what is RankBrain and why should you care?

Let’s find out!

The holiday season is approaching and so are your chances for a fresh marketing idea. People love holiday shopping, but they are also very demanding and challenging when they do their picks. With that in mind, your task as a content marketer is to create a rocking strategy, one that reduces the holiday stressors and make people fall in love in your offers.

‘’Take a step back to smell the pine that comes with the holiday season, but only for a minute. Once you are done, it is time to do the hard work. Tie up the loose ends, prepare for the New Year, and manage your holiday campaigns. To achieve it, work on your content strategy.’’ – says Rebecca Eagle, a content expert at EssayOnTime.

So, if you were focusing all of your content efforts on a single event or made them general in order to use the same throughout the year, take a step back to look at the bigger picture. Holidays are a critical window of opportunities for online businesses. The consumers’ shopping habits are significantly increased and active at this period, especially after the Internet opened up the chances of being able to shop from the commodity of one’s home. Frequent holiday weekend purchases of one-third of shippers were found to be driven by promotions. With that in mind, your content strategy is now the fiercest tool you have to attract customers, and the holiday season is your top period to boost sales.

To help you with this, we came up with seven amazing content marketing ideas that will help you rock this holiday season and make more sales than ever.

PR is a communication strategy that builds a brand’s positive reputation with the public. Traditional PR involves building relationships with journalists and various media outlets to receive brand exposure. This tactic translates to digital PR, but the digital landscape also affords brands other ways to build their public presence outside of such relationships.

Digital PR encompasses SEO-related activities like link-building, which itself involves a number of different tactics. However, there’s more to the strategy than that. A common term in content marketing is “storytelling,” and this concept can be applied to digital PR as well. Your goals are to shape your audience’s understanding of who your brand is, what you have to offer, build positive relationships, boost website traffic, improve search rankings, and ultimately increase sales.

Should You Be Using Multiple H1 Headers on a Single Page?

How to Use Kaizen to Improve Your SEO Strategy

Marketing Funnels: Why Your Business Needs an Automated Marketing Funnel

6 Actionable Steps to Quickly Improve SEO in 2019

What is RankBrain and Does It Change the Way We Do SEO?