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The Latest Google Rebranding Initiative Discussed

New Face of Google

Change at some point in life is essential. Google, on their verge to embrace change for the better, are aiming to introduce major changes. They are intending to do away with AdWords and DoubleClick, which are among their brands where they will rebrand them to make them easy and simple. Despite them being made simple, they will have some added features to make your experience the best.

AdWords has been a good brand for the last 18 years while DoubleClick is 22 years old. Google flagship in charge of advertising is aiming at reorganizing these brands. The main aim is to make sure that brands reflect what they are meant to be and what their purpose is.

For you to rise to this level using Google, you must first understand about the new brands. The Google AdWords shall now acquire the name Google Ads while DoubleClick and other brands will fall under the Google Marketing Platform. Google Ad Manager will as well be a new brand.

These changes are aiming at catering to consumer expectation, which is growing day by day. They will also increase opportunities for advertisers. Google has developed over the years adopting new ad products and formats, which over time have become more complex for advertisers to use.

Due to these changes, advertisers, as well as publishers, have been on crossroads wondering on the best Google product to choose. The new branding characterized by three buckets aims at making things easier giving publishers and advertisers guidelines on the product they need. This will depend on their goals and aims. Below are new Google brands and their solutions.

With an increasing number of users, new features being added to the app and a new ad algorithm, Instagram has proved that it will be around for a long time. For business and personal brand, you definitely want to leverage on this and make a good use of the benefits Instagram has to offer.

Every successful business wants to build a unique brand and have an Instagram feed that captivates their audience attention. Especially a business account where you really need to employ every social media strategy you know to boost your brand. With the increasing competition between newbies and already established companies (that has a great marketing team including veteran website designers, digital marketing guru and all) you need to step up your game to keep up with the pace.

Even without having a competitor, as in you only have a personal account, you still want to look awesome online and have a stunning feed. Curating your Instagram feed like a pro is not limited to business accounts; you can also decide to give a nice aesthetic to your personal brand.

So what are the proven techniques to nice up your Instagram feed and have a reputable brand online? Continue reading as you are about to get first-hand info on effective tips to help your social media career.

Google AdWords is an interesting platform for digital marketers. There is a lot of emphasis placed upon targeting keywords and ‘playing the game’. We’re all looking for ways to rank that little bit higher in the auction and get the CPC (cost-per-click) down, whilst raising the CTR (click-through-rate).

The thing is, whilst it is important to try and win that coveted top spot in the auction, we get so wrapped up in the battle that we forget this important truth: Search engines don’t click, people do.

You may have noticed that I haven’t mentioned conversions yet – This is because the actual ads themselves aren’t what drives conversions. I’ve seen many Google AdWords campaigns with a ridiculously high CTR, but no conversions. That’s because there are 2 parts to the campaign:

The ad stage (this includes targeted keywords, ad copy, extensions and more), which wins the click and leads you onto…
The landing page stage, which is where people end up if your advert has sparked enough curiosity. If your landing page isn’t up to scratch, people won’t convert.

The important part to notice here is that in order to get the conversion, you obviously need to get people to click on your ad and get to that second stage. It all starts with a click.

It’s no secret that a trusting relationship is a key part of any sales process. Building rapport is a great way to show your prospects that you’re knowledgeable about your product or service without coming off as a pushy salesperson.

The problem most salespeople take with building a relationship, however, is that they wait until they are actually talking to the prospect to do it. They are missing crucial opportunities to build a relationship with their prospects digitally before they ever talk to them.

Before social media, it was nearly impossible to build a relationship with someone without taking out personal ads. Potential clients could be aware of a company name, but the actual people working for that company would be relatively unknown to them.

This would mean no matter how well known your product or service was to a prospect, you would still have to build rapport with them from scratch. Nothing is initially wrong with this, but it can be time consuming and disingenuous. You can only talk about the weather and music for so long before it gets tedious.

With the creation of LinkedIn and advanced targeting, there are more ways than ever to reach the right kind of prospects without having to spend an overboard amount of money on advertising.

I have used these techniques personally and it has generated qualified leads and sales not only for myself but also for the clients that I work with. While this isn’t a complete list of what I do to leverage LinkedIn, this in-depth analysis should give you a valid foundation for securing leads and sales on the platform.

Did you know that, according to research, 93% of marketers use Facebook advertising regularly? That means, millions of marketers spend a tremendous amount of money each month to reach their target audience with Facebook Ads.

Is that money well invested?

To answer that question, let’s take a look at these statistics:

57% of consumers across generational groups admit that social media influences their shopping decisions, led by Facebook at 44%
26% of users who click on Facebook Ads report making a purchase
The average CTR (click-through rate) for Facebook ads is 0.90%

As you can see, Facebook advertising can be extremely effective. However, to make the most of Facebook Ads and get a high ROI, you need to know what you can use Facebook Ads for and which Ads give the best results.

Are you missing out on the full potential of social media? If so, you’re not alone. Many businesses wade into the social arena hoping to achieve the same results as famous global brands. When automatic success doesn’t occur, you may feel tempted to either give up or maintain a half-hearted presence that never helps you achieve your goals.

Continue reading to get more from social media than you ever thought possible, simply by pursuing a website integration strategy. When you follow these simple tips, you will understand that you can make social media work for you, regardless of the size of your business or budget.

Google has become an important part of our lives. Being one of the world’s top-notch search engines, it really has become ingrained in the daily lives of people. Google has made it possible to search for almost any kind of data that can be used for research or marketing purposes.

With the appropriate information, businesses can better align marketing tactics. Other than this, it is also important to understand the behavior and interests of targeted audiences which is why you have something called Google Trends.

SEO Agencies

This article is going to break down how one person can outwork the big digital agencies when it comes to SEO and internet marketing.

But who am I to be giving this kind of advice, right?

Fair enough. My name is Craig Tuttle. I used to work for two of the SEO agencies in my city as a Director of SEO, then the Director of Marketing. I decided to go out on my own over 5 years ago when I found out we were having our first child. I didn’t want to miss out on time with her because I was working for someone else. I now outrank my former employers (who outsource their SEO client work to me) as well as the other bigger agencies in my city. This article is how I was able to do that not just once, but I repeated it again in multiple cities.

There’s an old adage that the best results come from the big companies with an army for a workforce, but that’s simply not true. Especially when it comes to digital marketing and actually generating results. You simply have to have the right knowledge and leverage your time, and you can outwork any big marketing agency that you go up against.

It Starts With Knowledge.

Touted as the “next evolution of SEO,” there has been increasing buzz showing up online and across social media platforms around cluster content. The idea is simple: create online content that is focused around one central idea, whereby together, the hyperlinks create a cluster of related, interlinking information. You do this by crafting a series of interlinked web pages that are closely related to one pillar idea or broad topic and then have several smaller, but related sub-topics.

Cluster Content Ideas

If it sounds complex, don’t worry, it is simpler than you think. And the simplicity and efficiency of it in allowing you to share content, while simultaneously bringing in more readers and traffic to your site, is exactly why you need to be implementing it into your content marketing strategy. But the first thing is coming up with ideas for your clusters.

While you could simply focus on coming up with cluster topics like you do blog post topics – writing list posts, offering tips, answer questions etc. – before you take that route, there is a more imperative area of your business that needs your attention that presents as the perfect place to find and create pillar content.

Content Marketing ROI

According to a study in 2014, over 2 million blog posts get published every single day. This figure is expected to have increased much more in the last couple of years.

The sheer volume of content available on the internet today has made the job of a content marketer that much harder. This challenge is amplified by an increase in focus on analytics that assesses the ROI of every article you publish. Quite frankly, very few businesses have cracked the code on content marketing.

I have been advising companies on content marketing for over six years now. During this time, we have seen a dramatic shift in the way content gets published and consumed. Five hundred worded articles were fairly adequate a few years back. They do not make the cut anymore.

The Latest Google Rebranding Initiative Discussed

Forget Search Engine Optimization – Here’s Why You Need to Focus on Emotional Engine Optimization

How to Make Google Trends a Part of Your SEO Strategy

How One Person Can Outwork Big SEO Agencies

How to Come up With Cluster Content Ideas

How to Maximize Content Marketing ROI with the Triad Strategy