seo Archives - Page 17 of 28

7 Ways Social Media Listening and Analysis Can Help Brands

With an astronomical number of users that keep growing, social media has become the mouthpiece and a pivotal marketing tool for many brands. But there’s a lot more that brands can do with social media than just engagement and collaboration.

Thanks to social media listening and analytics tools, brands can tap into the vast pool of social data to enhance their overall marketing and branding functions. Here are some of the key ways savvy brands are utilizing social media to their advantage.

Millennials are a tech-savvy generation with strong purchasing power and it is believed to reach $1.4 trillion by the year 2020. Companies spend an enormous amount on millennial marketing for obvious reasons. If you want to make the most of your marketing efforts, you should communicate with them effectively. This is a challenge for most marketers.

But the good news is that instead of looking for newer methods to market to millennials, marketers can leverage the age-old marketing channel – Email Marketing.

Here’re Some Interesting Facts –

According to Adobe Email Consumer Survey, millennials are gripped with email and prefer to be reached by email for work
It was discovered that one-third of millennials prefer to email rather than Slack, phone calls, or video
More than 50% of the millennials falling under the age of 18 to 24 check their email in the morning while in bed, and 43% of millennials aged 25 to 34 reported to do the same.

Hence, it’s no wonder why email is the most loved communication channel for millennials.

3 core details for every marketer to know about Twitter in 2018:

330 monthly active users are there
Hundreds of millions of tweets go live every day
85% of small businesses consider it significant to use Twitter for customer service

With all that said, what can you do to stand out in Twitter users’ constantly updating feeds? How to overtake competitors and engage comments, retweets, and follows with your Twitter messages?

Write them right.

Easier say than do, huh? In this article, you’ll find the list of key points to consider for crafting engaging tweets your audience will love.

Website Builder

So, you intend to build a website, and you’ve decided to use a website builder. Perhaps you don’t know any coding and don’t want to hire someone to do it, or perhaps you just want to spend as little time as possible on the setup phase. Regardless, your mind is set.

But which website builder is right for you? You want to rank as well as possible and get a lot of organic search traffic, but you’re not sure which option to choose. There are plenty of options out there, and the features are all broadly similar. It’s tough to tell how they differ for Search Engine Optimization (SEO).

In this piece, we’re going to look at the technical elements that affect SEO, look at how some major website builders compare, and identify the best option website builder for the typical user.

There is no denying the fact that it has become incredibly difficult to rank websites these days. Competition is fierce with hundreds of businesses competing for the same keywords. Not to mention the specifics of Google’s core search engine algorithm which has always been a closely guarded secret.

Still, there are some best practices in SEO (Search Engine Optimization) that we can all look into that have been proven to help websites obtain first-page rankings.

The amount of time this could take depends on your starting point, but if you continuously work on improvements, you will get you to that coveted first-page spot. So, here are some of the search engine optimization techniques which pro SEO experts use to boost website rankings.

Push Notification Technology

According to Statista, by 2019, the number of smartphone users will be more than 5 billion. With mobile internet usage exceeding that of desktop, app owners and businesses should focus on mobile push notifications.

What are Mobile Push Notifications?

Push notifications are one of the most effective tools to deliver actionable, personalized, timely and relevant content. For all intents and purposes, they are profoundly disruptive.

Should digital marketers use mobile push notification services in 2018? Yes!

Push notifications can boost app engagement by 88%. Let me run some more numbers for you.

Guide to Link Building

During a March Q&A Session with WebPromo Expert, Andrey Lipattsev—a Search Quality Senior Strategist at Google—revealed Google’s top three ranking factors: links, content, and RankBrain. Marketers have since begun to improve their link building efforts and backlink strategies, thanks to companies like the rank way.

Some websites, as expected, went the way of the black hat. They scored higher rankings by manipulating the number of links leading to their page. A later update—codenamed Google Penguin—managed to successfully weed out those employing link schemes and similar black-hat SEO tactics and de-rank them.

With those issues addressed, the focus shifted entirely to link quality, not quantity.

UX Examining Tools

Being a UX designer, it might seem that keeping your visitors busy is a harder task to accomplish. Even after a huge contribution by UX designers, users are demanding more from the interfaces they encounter. To overcome this big problem, designers are endeavoring to satisfy the users who are looking forward to having an exceptional user experience.

To improve the web designing workflow, we have picked together a list of amazing UX examining tools that are helpful in evaluating the user experience of websites. You can try these tools as your ideal website optimization weapon to get outstanding evaluation results. All these tools are poised to bring a revolution and projected to be used for many more years to come. Read More

How Great UX = Great SEO

Great UX = Great SEO

If you’ve worked at all on your site’s SEO at any point in the last ten years or so, you’re probably already aware that search engine optimization is always changing. The things that make for great SEO today could be completely worthless efforts tomorrow.

But recently, there’s one trend that can be considered as the most consistent of all – search engines are determining more and more that the sites providing the best user experience should be the ones that rank the highest in search results.

Consider these SEO signals (both good and bad) that prove how important great UX is.

When you’re trying very hard to get more people on your website to convert, you tend to forget a lot of important things.

These factors or aspects of your website effectively lead your visitors down your conversion funnel.

A few simple tweaks here and there, and you’ll be showing your brand in the right direction. After all, plain traffic is useless unless it leads to more sign-ups or sales.

You know what I mean.

For the purpose of getting more people to take action on your website, here are some tiny changes or tweaks discussed that make a big difference in increasing your site conversions. Pay attention to these “fixes” to get better results.

Why Email is the Most Preferred Communication Tool for Millennials

Here’re Some Interesting Facts –

Digital DIY: Which Website Builder is Really the Best for SEO?

How Push Notification Technology is an Effective Tool for Your Mobile Marketing Campaign

What are Mobile Push Notifications?

An Advanced Guide to Link Building – 7 Must-Have Strategies

10 Fantastic UX Examining Tools That Improve Your Website Design

How Great UX = Great SEO