seo Archives - Page 21 of 28

SEO for SaaS – How to Drive Organic Traffic to Your Website

Organic traffic is more than 90% of all clicks in the search. 10% or even less – are clicks on contextual advertising. Companies all over the world pay at least $40 billion a year for Google AdWords alone.

Organic traffic has a competitive advantage. Organics – this is a lower cost of attracting clients, a greater chance of catching them on the site, a higher conversion. Very, very attractive traffic.

SEO for Saas

Forever living SEO is vital for SaaS companies, because whatever fantastic your product is, there is always a risk of being deprived of the users’ attention.

In today’s article, we’ll tell you which modern-day (and old one) methods of attracting organic traffic every SaaS-entrepreneur should pay attention to. Roll up your sleeves!

We all want our website to appear on Page 1 of Google search results, and ideally in the top 3 positions. Right?

Optimize a Web Page

There are two ways to go about substantially improving your page ranking. You can either go the costly route, by using AdWords and paying to appear on Page 1 of search engine results, but if you are a new business and budgets are tight, you can easily and effectively optimize every page on your website yourself to increase your Google page ranking, whether or not you know anything about SEO.

It is all too easy when you think you don’t know about something, like SEO, to turn to a costly professional, as it seems the logical option. But do you really want to pay for something you are perfectly capable of doing yourself? Of course not, especially when you could spend that money on another area of your business, or even yourself!

Of course, it does take time and expertise, so it’s a question of deciding what’s right for your business.

So, what’s involved?

Well, there are four areas where a little ‘tweaking’ to any web page can go a long way towards maximizing its SEO strength. This article will help you understand as well as implement search engine optimization techniques to optimize a web page and to make your website more visible and rank higher.

Every day, thousands and millions of websites are created globally. And almost every other day, Google changes its search algorithms. Some of these algo updates are minor tweaks while some are really major updates that shake up the SERPs.

This infographic below will help you understand the 9 major Google algorithm updates rolled out in the last few years with a brief on what each update focuses on. Read on and spread the word.

The digital age is booming and there doesn’t seem to be any sign of it slowing down or stopping.

Page Speed for Mobile Ranking

Internet and technology are becoming an essential fixture in people’s lives. Every day, not one person refrains from using the internet or a piece of technology in this generation.

Furthermore, internet and technology keep on evolving in hopes that it will benefit the people. One of its evolution is improving its mobility and usability. From desktops and laptop, both can now be found in the palm of your hand through smartphones.

Due to its compact form and mobility, many people prefer the use of it when surfing the internet. They can be anywhere, anytime without losing connection from the virtual world.

It also shows that the population of mobile internet users keeps on growing where studies predict that 63.4% of the population is going to use mobile internet.

YouTube has reached a whopping 1.5 billion monthly users, only second in line to Facebook(2 billion), with an average amount of YouTube content being watched daily reaching 1 billion hours.

Videos equivalent to 576,000 hours are uploaded each day on YouTube. That’s an astonishing number! This number not only strengthens the growing popularity of YouTube but also gives you an idea of the competition that it’s paving a way to.

When we talk about ranking, search engine optimization is the very first thought that pops into our mind. Just like Google, YouTube needs optimization as well.

So, for those of you who are aiming to start their YouTube channel this year or want leverage this ever-growing user base on YouTube for reaching out; read ahead to know how to nail YouTube SEO in 2018. Read More

6 Smart Ways to Boost Your Website Traffic Without Spending Too Much On Advertising

Search engine optimization is a challenge for many business owners. It is a very complex set of tasks and to top it all off SEO changes dramatically all the time, so the fundamental best practices are often very very similar from year to year, but there’s always nuance. – Rand Fishkin, Moz.

For every professional trying to succeed, the path is full of minor and uncommon challenges. Whether it is a Fortune 500 giant or a small business, the challenges remain the same because we all thrive on the World Wide Web. SEO remains the same for all kinds of websites whether it’s one that comprises of hundreds of pages, or a one-page site.

70 percent of the links users click on are organic because they ignore paid ads. This article contains success stories, tips, and measures you can take to rank your website higher without paying a dime in advertising.

Search engine optimization is an essential part of contemporary web design and development. The likelihood of a website, without SEO, being found online is comparable to finding a needle in a haystack. There is simply too much competition online (more than a billion other websites to be precise) to only rely on search engine algorithms to bring visitors.

SEO Tactics

Drawing in the largest possible user base requires being featured on appropriate SERPs as one of the top results, and this is only possible through planned optimization techniques. The methods used for SEO are numerous and varied.

Over time, some strategies became deprecated, while others rose to prominence. Among them, there are those that can be implemented without much worry and more speculative ones that require a careful weighing of risk versus reward.

There is no foolproof SEO strategy, however, each method should be considered according to the particular circumstances to determine whether it’s worth putting into action. It should be noted at the outset that the greatest risk when it comes to SEO is not having any at all.

While it is possible to rank well on strengths of the website alone without any additional optimization, competitors hosting well-built, as well as optimized websites, will inevitably rank higher.

Since the majority of SEO-related resources online deal with ‘surefire’ strategies with 0% risk involved, for this article we have decided to give a more risk-centered overview of SEO practices. We have focused both on strategies which are riskier as well as on regular SEO methods, but from a risk-conscious perspective.

In this current age, we are all addicted to the internet and more clearly- the various social media networks.

These are the elements that have taken the incarnations of mobile applications and are currently residing in our smartphones. And interestingly, we could now spend hours and hours, all alone, but in the company of our smartphone, chatting to those whom we have never ever met (otherwise, sometimes).

But even in your net-surfing course, did you ever consider the benefits of these multiple social media platforms?

Never! You didn’t get time for this; isn’t it?

Well, while you were busy posting your vacation pictures or mid-night snaps, the businesses of the world have already found ways to harness the fast-flowing river of various social media platforms.

For instance, researchers have proved that Facebook is turning to be the next digital marketing giant.

Apart from Facebook, other popular sites such as Twitter, SnapChat, Pinterest, and YouTube etc. have also developed their own unique audience which is capable of turning a business into a brand.

So, in this mayhem, are you too an aspiring business using the various social media platforms for their benefits? Congrats! You have come across one of the best ideas to promote your business and which could be absolutely free of any expenses.

However, there could be times when your posts (photos, videos, texts etc.) fail to get an appropriate audience for your websites. Is it so?

At this point, you need to formulate a few strategies to help your content reach your customers. This, in turn, would get you a better online presence and help you gain your target audience.

Here, in this article, we have outlined the best times and days which are appropriate for your content to be posted on various social media platforms.

10 Awesome Ways to Boost Your SEO Click-Through Rates

Every marketer and website owner today knows that higher their website rankings in search engines like Google, the more organic visitors they are going to receive. As organic visitors tend to be a highly targeted traffic source, it means there is a good chance that these visitors can be converted into leads.

While most internet marketers are already aware of this particular factor, quite a lot of people only tend to focus on the basic factors related to SEO, such as optimizing their on-page SEO and building backlinks to their website to help improve Google ranking. There are a significant number of individuals who fail to dive into the more advanced areas of SEO, which means they are losing out on potential leads, customers, and profit.

Digital marketing has changed rapidly since the beginning of the 21st century, and even in the last ten years. At one time, a website was a handy marketing tool to have, but far from essential. Now, not only do businesses need a website in order for their marketing campaign to thrive but an active presence on social media, a strong email list, a Google business listing, and an app doesn’t hurt.

Every resource about digital marketing uses acronyms like SEO, SMM, and CMS that can make an entrepreneur’s head spin as they make their first foray into digital marketing.

There’s no denying the importance of digital marketing. When we live in a world with more mobile devices than people and nearly 2 billion people currently on social media, digital marketing is the most effective way for businesses to reach their target demographic and turn those leads into new customers.

But the internet is vast, and so, of course, is digital marketing. Every business has a different strategy, and it can be overwhelming to know where to start. The solution is much like anything else: start with the essentials and then branch out as you feel more comfortable. Here are the 5 things to focus on when you’re just starting your digital marketing campaign.

SEO for SaaS – How to Drive Organic Traffic to Your Website

How You Can Optimize a Web Page in 30 Minutes Even if You Know Nothing About SEO

[Infographic] 9 Major Google Algorithm Updates Every SEO Webmaster Must Know

Speed for Rank: Utilizing Page Speed for Mobile Ranking

5 Smart SEO Tactics That are Worth the Risk

10 Awesome Ways to Boost Your SEO Click-Through Rates