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The Magic of a Content Audit: What to Keep & What to Throw Away

The world welcomed the year 2019 with more than just a simple and generic ‘new year, new me’, it introduced Marie Kondo and her KonMari Method of decluttering. Some call it phenomenal, while Kondo herself even considers it as ‘life-changing’ and ‘magic’ put together.

Made to be applied specifically for homes and belongings, the method has been applied to multiple facets like personal lives, relationships, careers, and whatever aspect in life you need cleaning up. But what about in the digital world? The Internet is a vast space filled with content in all types, forms, and lengths. There’s always something to read and talk about something online. There is so much content that some aren’t even needed anyway.

But what if we apply the KonMari method to the content we see online? Then you don’t really need magic, you just need to run a content audit.

One of the most gruesome tasks every digital marketer needs to face at one point in their content strategy specifically, content auditing. If you’ve done content editing a hundred times or are just starting to do one for your own website, read on to find out the steps on how to do a content audit.

Digital Marketing Campaign

The unprecedented expansion of e-commerce has shown no signs of slowing down as it remains to be a burgeoning trillion dollar industry since breaching its first $1 trillion global sales in 2013.

By 2021, it is forecasted that 2.14 billion people worldwide will become digital buyers with global e-commerce stores raking in a whopping $4.8 trillion in sales.

So how do you get your share of this pie?

You need to up your digital marketing game. After all, online retailers that have a digital marketing plan stand to gain 2.8 more times in revenue.

While the basics of a successful digital marketing strategy have remained the same—great products, relevant content, a strong brand, and a well-targeted audience, competition is steep. With technology constantly evolving and attention spans reducing, the only way to get ahead is to stay informed.

Read on to learn about marketing tech trends that defined the year that was, and what you can leverage for 2019.

Digital Marketing’s Defining Moments in 2018

Mobile commerce: Up to 79% of mobile phone users bought a product or service online using their device, but the desktop still maintains a higher conversion rate of 4.02%.

Content marketing: Content marketing acquires up to three times more leads than paid search advertising.

Social media marketing: Despite the recent controversies, Facebook is still the #1 social media network and drives an average of 85% of e-commerce orders, while 75% of Instagram users are prompted to take action after seeing an advert on the platform.

Search engine optimization (SEO): Search engine use accounts for the beginning of 93% of online experiences and 97% of consumers go online to look up local services.
Email marketing: Email isn’t going away with 8 billion email users accounted for worldwide. It also remains to have the highest ROI—$44 for every dollar spent in the US, and £38 for every pound spent in the UK.

The world has seen a significant increase in the field of artificial intelligence in recent years. Now millions of people are connected to social media channels and marketers find it as an opportunity to reach their target audiences.

These days having a social media account is as mandatory as owning a cell phone. There is no surprise that marketing agencies are greatly inclining towards social media marketing. The problem is how you will evaluate your target customers among billions of social media users. The answer to that query is artificial intelligence. Businesses are now hugely adopting AI systems and the trend will expand further in the coming days.

As social media platforms started to grow, numerous tools started emerging in the market and their aim was to grasp customers from these platforms. AI that is penetrating slowly in every other tech and non-tech field has found its way to the social media channels.

Marketers are hunting for new customers and gathering consumer’s data. If marketers want to gain advantage from these channels, they need proper tools to collect that data. However, the volume of data is so huge that it is almost impossible for brands to accumulate that. That is the reason why the industry is drawing more towards AI techniques and AI-powered tools.

Improve Local SEO with Customer Reviews

The Internet enables large companies to reach global audiences, but it also helps local businesses to win over new customers in the neighbourhood. While there are many ways to attract local clients, customer reviews remain the most powerful search engine optimization (SEO) tactic. Here’s why:

Over 90% of local consumers use reviews to determine if a local business is good or bad
Almost 75% of consumers say that positive reviews make them trust a local business more

In other words, online reputation has the potential to make or break your on-site business, so you better do your best to improve it. Our post will show you six pro tips for boosting local SEO with customer reviews.

You have seven seconds to catch a website visitor’s attention before they click away to look for a more appealing site. How can you spark a user’s interest so they stick around to view your website’s content? Businesses typically consider things like color scheme and video content for increased audience engagement, but there is another engagement tool in town…the widget. Many sites are now using widgets to optimize their websites, keep visitors engaged and improve the user experience.

What are Website Widgets?

When you visit a website and see a map or a social media icon, you are actually viewing a website widget. Widgets are third-party applications you can install and embed on your website to perform a variety of simple and useful functions. With widgets, you can add advanced features on any page of your website without having to customize each individually. Widgets displays featured content directly on any page of your website.

Web widgets can drive more interest to your website by complementing the existing content. Depending on the type, widgets can help you increase sales, engage visitors, collect information, provide customer support and acquire more social media followers. If you are a local business or restaurant, you can even add a map widget, enabling users to get customized directions.

You don’t need to be a web developer to install a widget on your website. All you need to do is copy a piece of code provided by the widget host on your website. The most common areas to place widgets include the header, footer, sidebar, and homepage.

Widgets are different from buttons or badges. Widgets contain dynamic content updated regularly. For example, if you add news headlines from CNN on your website, the widget will update whenever CNN updates its site.

Widgets can perform virtually any function from providing the weather forecast to tracking the number of visitors to your site to displaying the most recent news headlines. One of the most common widgets is Google Ads or other display advertising. Other widgets include web search boxes, news headlines, stock quotes, polls, Twitter feeds, clocks, calendars, forms, etc.

A social media crisis is common yet it can break a brand’s reputation in minutes. There are numerous factors that could cause it such as catastrophic marketing fails but most of the time, it springs from inappropriate content posted online or action is done by a celebrity, public figure, or brand.

Bad news spreads on the internet like wildfire and waiting for a social media crisis to go away on its own will never help: once it’s out there, it’s out there for good. Social media marketing fails, no matter how long ago, have a chance of resurfacing even at the slightest provocation or reminder.

Remember United Airlines’ drag and drop incident with Dr. David Dao? It still feels recent but that issue is almost two years old already! And so is Kendall Jenner’s Pepsi ad gaffe which spawned parodies and garnered enough backlash that the video was taken down almost immediately.

PR blunders are unavoidable, and social media platforms can be a great tool to help manage it.

Here are a few tips to help you quell down public outrage should your brand be in hot water.

Google Page Speed

Most webmasters understand the importance of website load speed for users. Countless studies have shown the correlation between how fast a page loads and online conversion rates.

This significance has increased dramatically with the rise of mobile internet browsing. Today, 64% of smartphone users expect a page to load in less than four seconds.

Because of this growing expectation of fast page loading, Google has recognized its importance in providing a satisfying user experience.

This has prompted them to use mobile page load speed as a ranking factor within their search algorithm. And with Google rolling out mobile-first indexing last year, put simply, your website will suffer in SEO if your core pages load slowly.

Are you creating tonnes of content and yet struggling to get the desired results? In 2018, only 20% of B2B marketers rated their content marketing approach as very successful.

Content Marketing

It’s hard for content marketers to scale up while producing quality content.

A smart technique to squeeze the most out of existing content efforts is to repurpose it.

Content repurposing is the art of repackaging current content by presenting it in an all-new way. With a plethora of content marketing channels and types, repurposing helps amplify content performance. Here are some benefits of repurposing content:

Improved Search Rankings

Creating many versions of a content piece helps target specific niche keywords. These adaptations have the potential to get more backlinks and publicity for the business.

Get More Reach

There are occasions when a piece of content is terrific but does not reach a large number of people. If it’s a blog post then it won’t have access to an audience that frequents YouTube, for instance. Re-doing content ensures users can see it across online channels.

Showcase Niche Expertise

Creating several variations of a content piece helps strengthen authority in a niche. Repetition can earn visibility as well as brand recall.

Not sure how to weave content repurposing into the marketing mix? Here are ways to reuse content assets like an expert:

Online Marketing

Nowadays, developing a remarkable marketing strategy is harder than it looks. Of course, you’ve seen that brilliant ad on Facebook, and it seemed easy to reproduce. However, the reality is always different.

Crafting a high-performance online marketing strategy implies more factors. The person who develops it, the team like func.media which helps, the marketplace’s condition, the budget involved, and most importantly, the purpose of the digital strategy.

In today’s post, I’m sharing 4 important tips to upgrade your online marketing performance and take your business to the next level.

As a Google Ads consultant by trade, much of my time is spent auditing and optimizing poor-performing accounts. In short, I tend to encounter many of the same Google Ads mistakes time and time again. And 90% of the time, they’re common mistakes can be fixed in just one or two clicks.

Call it a “mistake” or just simply not knowing, there are many features to Google Ads that can hide beneath the surface. Simply being aware of certain settings and options can help you actualize a more efficient and successful PPC campaign, which is the name of the game with Google Ads.

To help you get the most out of your Google Ads account, below I share five of the most common Google Ads mistakes I find on a regular basis.

The Magic of a Content Audit: What to Keep & What to Throw Away

The 5 Best Technological Trends for Digital Marketing Campaigns to Look Forward to this 2019

Digital Marketing’s Defining Moments in 2018

6 Practical Tactics to Improve Local SEO with Customer Reviews

Understand Google’s Page Speed Insights or Suffer in SEO

4 Tips to Upgrade Your Online Marketing

5 Common Google Ads Mistakes That Can Wreak Havoc on Your Campaigns