SERP Archives - Mondovo Blog

The Ultimate Guide to Keyword Selection

Keywords are the foundation of every SEO campaign and are used to drive targeted traffic to your website. To select the most appropriate keywords for your business you will need to understand how your clients think to generate ideas and options best suited to your business.

Keyword

Head Keywords

These are keywords that consist of one word and represent large categories. One-word searches like “cars” or “bugs” are searched millions of times a month.

The search intent behind these words can mean just about anything, so they are typically phrases that are not pursued because the conversion rates are extremely low.

Within the broad arsenal of digital marketing tactics, link building still retains its place as a very useful weapon. Not only does it yield SEO benefits, high-quality backlinks can also positively impact digital PR endeavours and referral traffic results.

Scale Link Building

It’s therefore hardly surprising that link building has become popular with businesses of all shapes and sizes. And when many take their first, tentative steps towards building links, their strategies tend to be quite bespoke, narrow in scope, and short-sighted. However, there comes a point when marketers need to think big and scale-up their link building activities if they’re serious about taking on the competition dominating the search engine results pages (SERPs).

Not so long ago, the idea of scaling link building activities conjured images of spambots, forum links, and mass-automated outreach emails. Due to smarter algorithms, tighter regulations, and a more acute public awareness about what automated outreach looks like, these tactics just aren’t viable anymore. It has become harder to pull the wool over the eyes of switched-on webmasters, and this has resulted in a greater demand for unique and well-constructed content.

So, against this backdrop, how can marketers scale their link building activities for long-term success?

Well, here are three tips to set you on the right track:

Make SEO Clients Happy & Retain Them

This is the second post in a two-part blog series. If you haven’t already done so, do read the first part about how you can use the Rank Drop Quadrant to analyze why rankings have fallen.

If you are an SEO consultant or professional, it is an unfortunate but ultimately unavoidable situation: something goes wrong, the client’s search rankings drop and you then need to communicate the bad news to your client. After all, it is part of your job to manage your SEO clients expectations and to keep them happy. Retaining your client can be hard at such times, especially when you would be the first person they would blame for any sudden drop in their rankings/traffic. So it’s important and necessary that you deal with such situations tactfully and communicate such bad news carefully.

As we covered in the first part, if you are dealing with lost google rankings for your SEO client, you may first want to use the Rank Drop Quadrant to analyze what could’ve gone wrong. It’s good to be able to map the situation out in your head and know how bad (or not bad) the situation is before communicating such news to your client.

So, now that you have gone through the Quadrant and understood the possible reasons for the drop, it’s time we communicate this information to our client/boss in the right way. After all, the cost of losing a client is much higher than acquiring new ones.

1. Skip the Denial Stage

Imagine the situation: you go into the office on a Monday morning only to find that your client’s website has dropped for all keywords in the SERPs. What do you do?

The inclination is probably to tell everyone that if anyone calls, you’re not in the office. In truth, that’s the absolute worst thing you can do. You need to call the client before they call you. Yes, they might get very vocal about their level of disappointment and unhappiness but they will also appreciate the fact that you noticed straight away when things went wrong. Communicating bad news is always better when done as soon as possible, you then have enough time to deal with recovering from the situation instead of wasting time denying the situation. Read More

Why Should I Use Mondovo?

For digital marketers and business owners trying to carve a niche for themselves in the digital marketplace, there can be no resource more precious than time. The unfortunate hallmark of many digital marketing tools available today are that very few, if not none, actually offer you the ‘all in one’ convenience without sacrificing data depth and accuracy. Although we might be a little biased, we believe we’ve created something special in Mondovo because: Read More