Marketing a product can be challenging enough in today’s world, but marketing a service is another ball game. Websites selling products have to worry about making the site easy to view and simple to skim through, which (when looking at a site like Amazon) allows products to sell themselves.

Instead of focusing your efforts on creating sales, you’ll need to spend that effort on creating leads. The trick? After managing to rank your new website, make sure to design your service page in a way that draws visitors in without going over the top. Here’s how it’s done.

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