Small Business Archives

3 SEO Metrics Small Businesses Need to Track

According to a recent study, more than one-third of small businesses have an SEO strategy in place, and nearly 40% are planning to create one before the end of 2019.

This demonstrates that as people increasingly use search engines to discover new products and services, small businesses are keeping up by expanding their SEO efforts.

How do small businesses know whether their SEO investments are paying off?

Many mistakenly track “vanity metrics” such as social media engagement or blog post page views. These metrics, though, don’t provide context for making business decisions since they reflect popularity rather than a contribution to business objectives.

Small businesses need to track actionable metrics such as search traffic retention and conversion rates to better understand the success of their SEO and adjust their strategies for higher revenue.

In this article, we explain the actionable SEO metrics that are most beneficial to small businesses. Use the information to guide how you measure the success of SEO strategy.

It’s no secret that a trusting relationship is a key part of any sales process. Building rapport is a great way to show your prospects that you’re knowledgeable about your product or service without coming off as a pushy salesperson.

The problem most salespeople take with building a relationship, however, is that they wait until they are actually talking to the prospect to do it. They are missing crucial opportunities to build a relationship with their prospects digitally before they ever talk to them.

Before social media, it was nearly impossible to build a relationship with someone without taking out personal ads. Potential clients could be aware of a company name, but the actual people working for that company would be relatively unknown to them.

This would mean no matter how well known your product or service was to a prospect, you would still have to build rapport with them from scratch. Nothing is initially wrong with this, but it can be time consuming and disingenuous. You can only talk about the weather and music for so long before it gets tedious.

With the creation of LinkedIn and advanced targeting, there are more ways than ever to reach the right kind of prospects without having to spend an overboard amount of money on advertising.

I have used these techniques personally and it has generated qualified leads and sales not only for myself but also for the clients that I work with. While this isn’t a complete list of what I do to leverage LinkedIn, this in-depth analysis should give you a valid foundation for securing leads and sales on the platform.

Organic SEO Vs Local SEO

Being a part of an online business, your websites’ search engine ranking is determined by SEO (Search Engine Optimization). Your ranking decides the amount of traffic that your website will acquire eventually. However, a stunning 90% of all site clicks originate from the best five query output positions.

In view of this, an inquiry that maladies entrepreneurs, business visionaries, and bloggers alike are “How to get a higher rank on search engines?” Should you concentrate on local SEO or organic SEO for your site? What makes these terms unique, in any case?

For reasons unknown these answers can vary contingent upon what you need to rank for. Here, it’s time to cover the fundamentals of local SEO and organic SEO to enable you to figure out where to centre your endeavours with a specific end goal to yield the best outcomes for your business.

If you’ve been currently advertising your business online, you’re most likely acquainted with both local SEO and organic SEO. Yet, you may wind up pondering what’s the distinction between the two. So, let’s find out.