social media Archives - Page 2 of 12

7 Creepy B2B Marketing Mistakes and How to Avoid Them?

74% of the B2B customers conduct half their research online before they complete their purchase offline.

If you look at buyer dynamics, as stated by the research above, you will know how much B2B marketing matters if you want to convert higher. A good start to your marketing efforts helps you reap the profits, either through good customers, leads or increased profits. You need to place your marketing efforts in tandem with your goal if you aim to grow your business.

Why do most companies in the B2B sector fail to achieve growth or, are unable to convert their leads into customers? 60% of B2B marketers have no strategy that they can incorporate into the business strategy. Yes, they have not planned their marketing efforts.

Even among marketers who do have a strategy in place, there are few who don’t know what will work, and which channels to accommodate for the efforts.

The biggest mistake any marketer can make is to not have any strategy. This can be the scariest part of marketing, as you don’t know what to do and how to go about your marketing efforts.

In many cases, you can fail with a strategy, if you fall prey to one of the seven mistakes that we have curated for you. Avoid these mistakes and you should do just well.

Acquiring a new customer costs five times more than keeping an existing one, according to a report by Invesp, and when businesses increase customer retention rates by 5%, they boost profits by 25-95%.

To create successful customer retention campaigns, businesses should consider where customers are in the sales funnel and market with personalized information.

Digital marketing agencies can be a helpful option for companies who have fewer resources to create a campaign on their own.

In this article, we share strategies to help you resell your current customers. You can use the information to build a marketing campaign that focuses on increasing your retention rates.

The idea of brands requiring a video marketing strategy is not a new one; what has changed is the importance of it on every channel and platform. Today, videos are not just another part of a marketing plan. Instead, they are the central focus of campaigns, especially the ones that include social media strategies.

Marketers, today, understand how crucial videos are for a successful marketing campaign. According to a survey, an average business publishes 18 videos a month, and the content they provide is accepted and supported by their consumers.

The world we live in is a visual one, which is why more than 87 percent of people respond to seeing more video content from brands in 2019. It proves that the adoption of video marketing is increasing every day, as more businesses are investing in improving their video marketing strategies.

Here are six ways of how video marketing can add to the success of your business, along with examples of some of the best successful marketers.

With the first half of 2019 already over, one thing about content marketing that has become quite sure is it’s going to become more and more important to digital marketers.

While many companies are still contemplating its effectiveness, the content marketing tools, channels, and strategies are continually evolving to create a bigger and better impact in the digital domain.

As you can see from the image, only 37% of B2B marketers invest in a proper digital and content marketing strategy, while others are still lagging in some way or another. Content marketing improves customer engagement and helps in conversion. It is the most efficient form of marketing that works today.

So, before you start marketing your content, you should know what are the latest content marketing ideas and how to implement them in your content marketing strategy. In this post, we will try to find the answers to these questions.

#1. Create Relevant Content

The first suggestion that you’ll ever get from any content marketer is to create original and relevant content. Take inspiration from your competitors, but generate your own ideas. If you cannot produce unique ideas or content, hire a consultant or an agency that can help you with fresh and meaningful content for your marketing efforts.

Remember that your audience is smart, and they would not fall for anything that looks like clickbait. If you want to build and improve trust amongst your customers, you need to be consistent and develop content that they want to read.

A lack of relevance in content can drive away more than 80% of your audience. Being in 2019, you need to figure out ways to make your content more personalized so that your audience can connect to your brand easily.

It’s pretty common knowledge that Instagram is one of the most powerful platforms for promoting products and services. With that in mind, many businesses choose it as a helpful marketing tool that:

increases engagement;
boosts brand exposure;
brings more your traffic;
gives a competitive edge;
improves communication with the target audience;
makes advertising easier;
increases conversions;
and more.

If you want to bump up your business, try doing so by means of Instagram as a marketing channel. It may become your new source of relatively inexpensive yet high-quality leads.

Still, launching a business profile and posting to Instagram is not enough. It is also important to keep up with the latest updates and understand the algorithms to reach more audience, ensure more visibility, increase engagement, and make your page more effective overall.

If you get a clear understanding of the algorithms, you’ll be able to use them to your benefit and grow the account. Before deep dive into the topic, let’s consider how the algorithm actually works.

It can estimate how many users like a certain post. If a publication receives lots of comments and likes, it’s going to appear earlier in the feed. Thus, it is important to ensure high-quality and engaging content, so that your target audience would like to engage with it.
It can define relationships between Instagram users. Responding to the post comments gives a clear signal to Instagram that you’re actively engaging with your followers. Then, your posts will appear more often in their news feed.
It shows newer posts first. It’s still not exactly chronological, but posting on a schedule will give you more chance to appear earlier in the user feed.

The algorithm is known to have been changing, but that’s to the best of our knowledge. Along with that, there are other important Instagram news and upcoming features that could help you use the social network’s algorithm to your benefit.

Local SEO allows your business to appear at the top of the search listings for relevant information as customers in your company’s geographic area search for products and services that you provide.

There are a few reasons why your local SEO strategy might not be working as well as it could be. Knowing what SEO strategies will be the most effective for your business can drive traffic towards your company and make your information more accessible to find by current and potential customers.

Streamlining your SEO effort isn’t as complicated as it seems, and even fixing a couple of small things could really make a difference. Here are a few reasons why your local SEO strategy may not be helping your business:

You have duplicate listings
You don’t utilize local citations
You have unoptimized metadata
You aren’t getting customers’ Google My Business review.
You’re underutilizing or not using social media in your SEO strategy

Going down the list, we’ll explain how each of these strategies can harm your existing SEO efforts as well as give you tips on how to change the situation to best benefit your company.

Social media is huge as it has grown faster than the internet itself.

Social media giants such as Facebook and Instagram have millions of users worldwide and they are growing with every passing second. The data suggests that the number of active Facebook users was at a whopping 2.38 billion in 2018 whereas the active user-base of Instagram has also touched the mark of 1 billion in June 2018.

The data shows huge numbers in favor of both the platforms but we have to understand that all the active users are not just individuals who like to post details about their daily activities.

Many profiles on social media platforms are self-employed professionals, part-time/full-time bloggers, and business organizations. Social media platforms are presenting good business opportunities by extending their reach and marketing their products and services.

Since almost every business has its presence on social media, it is vital for businesses to keep themselves relevant by consistently updating the audience about their marketing campaigns, CSR activities, and other corporate initiatives.

However, posting content on social media can be frustrating as it is not easy to create different types of content for diverse platforms and facing a creative block is considered normal.

This is probably not the reason you are reading this post. Don’t worry! Even experienced marketers need some encouragement for consistently producing original posts for social media. This post contains a vast number of ideas that can cover a very type of social network. Let’s begin!

“The customer’s perception is your reality. What they think about your products, MATTER. If you don’t put your customer’s perception first, THE GAME IS OVER.” – Sharfaraz Ahmed

Social listening is all the rage, and it is constantly expanding as we learn more about it. We need to start taking what our customers think into account. That includes what they are saying about us and our companies online. The only way to grow is to adapt and evolve. The only way to do that is to actually listen to the people you are trying to engage with. Sentiment analysis is probably the best form of social listening, and it is something I will always vouch for. But what is it, how does it work, and is it actually beneficial to you?

What You Will Learn

Before I hop into all the details, please read through a brief rundown of the topics that I will be covering in this guide:

What is sentiment analysis?
What the point in it is?
How it can boost your business?
The setbacks

It’s time to get controversial: SEO might not be right for you.

This is difficult to imagine, considering how heavily SEO is pushed from all sides. But, it’s not always a practical solution. It may be a great recommendation in many cases, but possibly not for you. Let’s take a look.

You are doing everything right, but still, your content is not having the impact you had envisioned. There is a massive amount of content- articles, videos, photos, etc posted on the Internet and social media every second. That is a lot of noise and you need to be heard above the din to be effective.

Consider this: according to BuzzSumo’s Content Trends Report 2018, a majority of the content gets zero backlinks. Only authoritative research gets more links over time. An analysis of 100 million posts published in 2017 revealed that social sharing has decreased by half since 2015.

What’s more, here are the number of blogs posted at the time of writing this article. The screenshot is taken from Worldometers.info and gives you a fair idea of the huge amount of content that is daily generated on the internet and the competition you are dealing with.

Worldometers.info

While creating quality content still matters, it will not get you the required traction without proper distribution. So, if your content marketing is not delivering on its promise – the reason may be because you are not distributing your content effectively.

Just posting doesn’t make your content effective no matter how well written and informative it may be. What matters is the exposure it gets and this is only possible if you have a good content distribution strategy in place.

In this article, we have discussed some content distribution ideas which can help you to create an effective plan for content distribution for your business.