user experience Archives

Why Website Usability Testing is a Must for Boosting Conversions

According to Jeff Sauro of MeasuringU, the pioneer in quantifying the user experience, “Five users will find 85 percent of usability problems when testing continuously”.

This observation made by him was based on a mathematical model using binomial probability called the Poisson Distribution. It shows that the importance of website usability testing for boosting conversions cannot be understated.

The next obvious question is — what is usability testing and why is it so important in determining the future of a website.

According to the author of ‘Don’t Make Me Think’, Steve Krug, “Usability really just means making sure that something works well: that a person of average (or even below average) ability and experience can use the thing – whether it’s a web site, remote control, or revolving door – for its intended purpose without getting hopelessly frustrated.”

Top 11 Reasons why website usability testing is a must for boosting conversions

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Sometimes designers don’t place a lot of importance on the usability aspect while designing websites. If a user is unable to interact effectively with your website then that is certainly not good news for your business.

To get an in-depth analysis of what the users exactly want, website usability testing comes into the picture. Usability testing should ideally be done at various phases during the design process.

It usually takes place at the end of the product development process to identify any bugs in the product. According to the Maze’s usability testing guide, it should be done more than once, and during the early stages.

In the recent years, it has become quite clear that all successful marketing strategies aim to please the customers. Their voices are the ones that shape the market, establish brands, and directly influence sales, so it seems logical that marketing efforts should work towards improving their experience.

So, what does a CX-focused plan consist of? How do you ensure optimal customer experience through marketing? Why is CX actually the future of digital marketing? Those are all questions we will try to answer in this article. Let’s get going.