67 key stats on how online user reviews can influence purchasing behavior
In a recent report published by WebsiteBuilder.org, it was determined that for every additional star in rating that a business gets, their sales revenues are bound to increase by approximately 5-9%. On the other side of the spectrum, studies have shown that around 22% of consumers will not purchase a product in case they have read a negative review about it, thus showing the strong influence that online user reviews can have on purchasing behavior.
There are some interesting stats about the impact of online user reviews outlined in the infographic below. More than 67 data points have been researched and published in the infographic.