Social media has come a long way over the last decade, and it’s still picking up the pace, even today. Facebook alone has over 2 billion active users and businesses all over the world cannot survive without it.

However, back in the day, businesses used to trickle out content to their followers, just to keep them engaged and interacting with the business. But, fast forward to today, content marketing on social media is a well-oiled machine that the world has never seen before.

Today, we’ll explore seven key tips you can follow to help you to boost your business engagement rates on social media. This will help you to grow your follower counts, your online visibility and, therefore, drive more traffic and leads to your website.

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