website audit Archives - Mondovo Blog

The Magic of a Content Audit: What to Keep & What to Throw Away

The world welcomed the year 2019 with more than just a simple and generic ‘new year, new me’, it introduced Marie Kondo and her KonMari Method of decluttering. Some call it phenomenal, while Kondo herself even considers it as ‘life-changing’ and ‘magic’ put together.

Made to be applied specifically for homes and belongings, the method has been applied to multiple facets like personal lives, relationships, careers, and whatever aspect in life you need cleaning up. But what about in the digital world? The Internet is a vast space filled with content in all types, forms, and lengths. There’s always something to read and talk about something online. There is so much content that some aren’t even needed anyway.

But what if we apply the KonMari method to the content we see online? Then you don’t really need magic, you just need to run a content audit.

One of the most gruesome tasks every digital marketer needs to face at one point in their content strategy specifically, content auditing. If you’ve done content editing a hundred times or are just starting to do one for your own website, read on to find out the steps on how to do a content audit.

There will be times when you want to migrate your website, i.e. change the design of your site or change the CMS powering your website. When you do such a thing, it’s critical that you keep certain points in mind so as not to affect the SEO for your site.

Sameer Panjwani talks about the few things that you could do when going about a website migration.

A website migration usually invovles restructuring your URLs and it matters most how you handle the file name changes. There is a way to handle a website / design migration without too much of an affect in your search rankings. Watch the video to learn more.

Website audit has been an essential tool in any respected SEOs tool box for many years now. But what are they? Why would you need one? And what will it tell you? Let’s find out.

website audit

What is a Website Audit (And why do I need one)?

A website audit is a process that involves analyzing numerous metrics of a website to determine how strong its on-page SEO is. They used to be conducted manually, which took a significant amount of time and was not particularly accurate. However these days, website audits have become mainly automated.

An SEO Audit of your website is one of the most fundamental aspects of SEO that people tend to ignore since the info gets a bit technical and expensive. However, if you’re looking for something affordable and easy to understand, Mondovo’s SEO Audit tool is ideal.

SEO audit

For digital marketers and business owners trying to carve a niche for themselves in the digital marketplace, there can be no resource more precious than time. The unfortunate hallmark of many digital marketing tools available today are that very few, if not none, actually offer you the ‘all in one’ convenience without sacrificing data depth and accuracy. Although we might be a little biased, we believe we’ve created something special in Mondovo because: Read More

2-Minute Overview Videos on each of our Tools

Rankings Monitor

Track your search rankings on a daily, weekly or monthly basis. Measure and analyze your rankings for important keywords and keep tabs on the competition. Get alerts on major ranking changes.

Website Audit

Identify issues that plague your website and take corrective actions that can improve your rankings. The audit tool can spot missing title tags, broken links, duplicate content, and many other on-site SEO related issues.

Link Research

Analyze the backlinks of your competitors. Understand their linking strategy and identify possible Read More

How Not Checking My Site’s Metrics Cost Me $70,000+ in Lost Business

I’ve chosen to keep the website url anonymous because it could affect the brand image of the site but I thought it’s important to share this lesson.

They say, ‘ignorance is bliss’. You can’t be stressed by something you don’t know or don’t think about. So here I was, living this wonderful stress-free life, happy and content with everything going on with my real estate website because I had a few sign ups here and there and things “seemed” to be going alright. When you’re in such a state, there will come a time, and hopefully reading this article will be that time, when you realize that this ignorance of not tracking or measuring key metrics can be the cause of many a pain in the future…

Even though I would consider myself to be quite tech savvy and also aware that keeping a tab on your stats is important, I never really got down to looking at any of my site’s stats for a long, long time. I was only looking at sign ups, sales and enquiries and the numbers always used to be volatile, so nothing struck me as being abnormal. I was not aware that the traffic to my site had actually been on a steady decline. I was slowly losing rankings for my key terms. A few of my older articles had links to sites that did not exist anymore (I later realized there were 14 broken links spread across 173 of my blog posts).. In short, things were not going well and what’s worse, I didn’t realize any of this.

Then, doomsday struck. Read More

Getting Started with the Website Audit Tool

Mondovo’s Website Audit Tool allows you to inspect every micro level aspect of all your website pages and chalk out strategies to address the same thereby increasing your SERP rankings and visitor conversion rates. Some of the issues that you can tackle with our tool are:

Missing meta titles and description tags

Finding out about duplicate content issues

Managing broken links

Tweaking slow loading pages

Analyze internal linking structure

Getting started with the Website Audit tool is an easy task and is explained in detail in the following steps:

Step 1:

Login to your Mondovo account and select Website Audit (under SEO Tools) from the left menu. In case you’re a new user, you can create a new Mondovo account in less than 2 mins.

The Magic of a Content Audit: What to Keep & What to Throw Away

Website Migration: Change your Design or CMS without affecting SEO

Site Audits 101 – How Simple Fixes from a Website Audit Can Help Your SEO.

What is a Website Audit (And why do I need one)?

Q&A: Which is the Best SEO Audit Tool?

Why Should I Use Mondovo?

2-Minute Overview Videos on each of our Tools

How Not Checking My Site’s Metrics Cost Me $70,000+ in Lost Business